Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Adobe Experience Cloud Blog

DECEMBER 29, 2014

As you start thinking about your year in review campaign, you’ll find that most campaigns incorporate social sharing elements, but some aim specifically to promote sharing inside an organizations’ platform. This campaign promotes social sharing in an important and unique way — by allowing users to personalize the campaign.

Thought Leadership 134

Thought Leadership User-Generated Promotion Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Goal : Understand how customers use your products.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Promote Existing Content.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketers 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

Thought Leadership 134

Thought Leadership CRM Marketers Marketing 134

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014. What do you think?

Logistics 106

Logistics Traditional Marketing Marketers Marketing 106

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

If you’re in the middle of 2014 planning, you may be re-thinking your social programs. Never forget that social is a two-way street – you can’t always be promotional. Promoted Posts. As a strategy on Twitter, we’ve had great success with Promoted Tweets in timelines. Follow the Golden Rules. 4-1-1 Cadence.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Promotion 134

Adobe Experience Cloud Blog

DECEMBER 10, 2014

For its 2014 holiday campaign, Kate Spade created a clickable video featuring Anna Kendrick (and an incredibly adorable dog) called “The Waiting Game.” Kmart is shaking things up (literally) in 2014 with the return of their Joe Boxers holiday campaign. 1) Memorable, Interactive Video: Kate Spade. 4) Surprise and Delight: WestJet.

Thought Leadership 134

Thought Leadership Promotion Branding Product 134

Marketing Insider Group

FEBRUARY 26, 2014

Sure I could just gather up all the stuff my team and I created and promote it here. Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. Is Innovation Leading to a New Age of Productivity in the U.S.? ~ 2014 Is Crunch Time – Ross Dawson believes these 14 trends will disrupt us all in 2014.

Shipping 110

Shipping Content Marketing Promotion Place 110

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. The Marquee HTML Google Easter Egg 2014: When you searched for [marquee html], the results count would scroll from right to left on the page.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketers 119

Neil Patel

JANUARY 27, 2021

They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. In 2014, social media was becoming the place to post your content. This will continue.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy. 2011: “Q.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Martech

MARCH 23, 2023

The screens display life-sized presenters and products, either live or on a video loop. Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. Touchscreens in-store allow shoppers to select videos about specific products. CAPSULE in-store product demonstration.

Retail 113

Retail Shoppers B2C Manufacturing 113

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. Superlist is a productivity app that helps teams and individuals change the way they work. Whether your product costs half the price of your closest competitor or twice the price, your site can bring a sense of extravagance to just about any product you sell. Website Design Ideas.

Place 145

Place Promotion Transform Product 145

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Don’t believe us? Not bad for a year’s work, right?

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Orbit Media Studios

APRIL 6, 2022

Low traffic, high engagement…Promote. Adapt your content strategy to prioritize that format , those topics , and those promotion tactics. That article from 2014 about online networking ranks for “how to start a conversation with a girl.” Adding calls to action to visit product/service pages. The insights can be powerful.

Promotion 144

Promotion Food Analytics Content Marketing 144

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

Thought Leadership 100

Thought Leadership CRM Marketers Marketing 100

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Think back to 2014 when the ice bucket challenge went viral. There's no shortage of advice in the blogosphere on how and where to spend your time on social media.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right). Not a bad year for predictions?

PR 109

PR Marketers Marketing Entertainment 109

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. It was never a product campaign; it was a straight goodwill campaign. Click To Tweet.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

APRIL 5, 2022

In 2014 it was 76%.) Quantilope ) Gen Z in particular expects brands to have diverse senior leadership (53%), donate to organizations promoting diversity & inclusion (47%), and provide a space for educational resources (47%). A big improvement. It also drove the second-highest launch sales in history for Nintendo Switch.

Gen Z 115

Gen Z Millennials Customer Acquisition Advertisers 115

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

Whether we’re launching a new campaign on social, planning nurture programs for our customers and prospects, registering event attendees, or promoting new content, we’re dealing with a lot of moving parts. What about every activity planned around a particular product line? And marketing is a team sport. Modern Marketing'

Thought Leadership 132

Thought Leadership Fashion Marketers Marketing 132

Hubspot Marketing

JULY 6, 2018

Negative and positive feedback loops are used to draw attention to significant product or company issues. These feedback loops use customer or employee complaints to create long-term product or workplace solutions. In 2014, Microsoft hired a new CEO, Satya Nadella, to deal with Microsoft’s toxic work culture. Southwest Airlines.

Non-Profit 144

Non-Profit Retail Food Price 144

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram or Whole Foods Market. Shopkins toy brand uses this type of contest to showcase its products.

User-Generated 112

User-Generated Food Promotion Transform 112

Marketing Insider Group

JUNE 18, 2015

Although the article features Lincoln automobiles, it is important to note that the product is not the main subject of the story, but secondary. By thoughtfully incorporating the product rather than boasting it, the article positions Lincoln vehicles as works of thoughtful art and craftsmanship that someone should be proud to own and drive.

Automobile 104

Automobile Content Marketing Transform Marketers 104

Marketing Insider Group

JANUARY 2, 2015

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. The word “exclusive” in email promotional campaigns increases unique open rates by 14%. We believe three things absolutely: 1. Marketing Profs ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Adobe Experience Cloud Blog

DECEMBER 27, 2016

For example, this digital ad from Bath and Beyond, a home goods retailer, spreads holiday ‘cheer’ across the web, raising awareness about both their brand and products with a consistent theme and message. For the holidays, tie your content and campaigns into the same theme. Engagement.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Marketing Insider Group

JANUARY 21, 2014

And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers. In fact, the Corporate Executive Board’s latest report shows that “emotional” marketing messages beat “promotional” ones by a factor of 2 to 1.

Promotion 111

Promotion Communications Content Marketing Price 111

Hubspot Marketing

SEPTEMBER 20, 2022

Products and Services. Spotlight products and services. Promote new posts. On another day, you can ask for specific feedback on their experience with your brand’s products or services. A Q&A allows your audience to get to know your team, company, and its products/services better. Celebrate milestones.

User-Generated 125

User-Generated Education Promotion Millennials 125

Neil Patel

SEPTEMBER 6, 2021

With innovative products, services, and brands being added to global commerce every day, it’s becoming an increasingly crowded market to operate in. Choosing a smaller platform that caters to high-intent customers will help you cut through some of the noise and deliver a high-quality product or service. Less Competition.

B2C 139

B2C Entertainment Non-Profit Transform 139

Hubspot Marketing

MARCH 23, 2020

Additionally, a virtual conference enables you to create a product — recordings from your conference — that you can continue to share and use as a lead generation tool for months and years after the initial live launch. Additionally, attendees can use virtual booths to promote their products or services, and offer discounts as well.

Non-Profit 145

Non-Profit User-Generated Management Partner Marketing 145

Hubspot Marketing

FEBRUARY 14, 2019

They accepted short-term losses for long-term gains by slowly and strategically re-inventing their product and their brand, and then engaging with their audience on their customer's favorite digital platforms. Does our new product delight the customer? Would the customer be excited about this Instagram post?

Food 145

Food Customer loyalty Marketers Marketing 145

Hubspot Marketing

AUGUST 26, 2022

Product recommendations based on purchase and/or search history. The app invites users to find products in-store and book in-person consultations. Once in-store, customers will receive a log-in for the app to create a profile that includes the products they used. 2014 and has been updated for comprehensiveness.

Branding 125

Branding Retail Shoppers Customer loyalty 125

Neil Patel

JUNE 11, 2021

Whether you’re just looking to save some money or you’re into retail arbitrage, the ability to easily check product inventory from the comfort of your home is something many people only dreamed about. What is BrickSeek, and how can it help you get the best deals on some of the most popular products? Browsing for Products.

Retail 143

Retail Price Shoppers Manufacturing 143

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. That’s when routines are forced to change. 3) Coca Cola.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Search Engine Land

MARCH 16, 2023

2014: Cutts did not say this was or would be a ranking factor. Matt Cutts: Google Mobile Queries May Surpass PC Search This Year 2014: Google’s Matt Cutts said he “wouldn’t be surprised” if mobile search exceeded desktop queries by the end of the year. 2009: Twitter was promoting Twitter Search. Twitter Adding Advertisements?

Search Marketers 86

Search Marketers Marketers Marketing Customer loyalty 86

Hubspot Marketing

MARCH 17, 2022

Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats. For most people, high productivity comes from closing out of email for several hours at a time.

Management 121

Management Promotion eBook Branding 121