Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Promote Existing Content.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

DECEMBER 29, 2014

As you start thinking about your year in review campaign, you’ll find that most campaigns incorporate social sharing elements, but some aim specifically to promote sharing inside an organizations’ platform. This campaign promotes social sharing in an important and unique way — by allowing users to personalize the campaign.

Thought Leadership 134

Thought Leadership User-Generated Promotion Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. This is an excellent way to promote your business without having your products or services come off as hard-sell. The same is true for companies.

Fashion 106

Fashion Energy Price Product 106

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014. What do you think?

Logistics 106

Logistics Traditional Marketing Marketing Marketers 106

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. It’s like a two-way mirror that allows you to gain a complete picture of your customer and promote your brand in response. Here’s how: The Marketing Technology Six-Pack.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

If you’re in the middle of 2014 planning, you may be re-thinking your social programs. Never forget that social is a two-way street – you can’t always be promotional. Promoted Posts. As a strategy on Twitter, we’ve had great success with Promoted Tweets in timelines. Follow the Golden Rules. Always add value.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Promotion 134

Marketing Insider Group

FEBRUARY 26, 2014

Sure I could just gather up all the stuff my team and I created and promote it here. Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. 2014 Is Crunch Time – Ross Dawson believes these 14 trends will disrupt us all in 2014. Dove Real Beauty Sketches – Try keeping your eyes dry for this one.

Shipping 110

Shipping Content Marketing Promotion Place 110

Backlinko

DECEMBER 27, 2024

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. 2014 GANs and VAEs The development of GANs and VAEs dramatically advanced generative AI technology. The higher the score, the better optimized your content is and the easier it is to read.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Marketing Insider Group

FEBRUARY 9, 2015

Emojis use pictures that are governed by the Unicode Consortium – a nonprofit group formed in the 1980s to promote standardized coding. In 2014, many brands started testing marketing with emojis. General Electric (@ generalelectric ) December 10, 2014. But most of these were in widespread use for years. eY4N6tMmpi.

Millennials 111

Millennials Gen Z Marketing Marketers 111

Adobe Experience Cloud Blog

DECEMBER 10, 2014

For its 2014 holiday campaign, Kate Spade created a clickable video featuring Anna Kendrick (and an incredibly adorable dog) called “The Waiting Game.” Kmart is shaking things up (literally) in 2014 with the return of their Joe Boxers holiday campaign. 1) Memorable, Interactive Video: Kate Spade.

Thought Leadership 134

Thought Leadership Promotion Branding Product 134

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. Well… By June of 2014 year, nearly 80 percent of US marketers were using promoted Tweets. This compares to 42.5

Advertisers 112

Advertisers Advertising User-Generated Promotion 112

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy. Market Share.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. You have to promote and measure. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Don’t believe us? Not bad for a year’s work, right?

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Content Marketing Institute

JULY 3, 2018

About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. LinkedIn publishing is still relevant, but ….

Content Marketing 112

Content Marketing Promotion B2C Marketing 112

Sprout Social

MAY 24, 2016

Kick off your contest preparation by reading the Guidelines for Promotions on Twitter. — Chegg (@Chegg) January 6, 2014. What better way to promote its budget-friendly service than by asking its customers to show off their savings? We're giving away $250 EVERY DAY! How to enter?

Law 109

Law User-Generated Promotion Branding 109

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. Similar to TikTok, the social media platforms under Meta – notably Instagram and Facebook – also offer non-profit friendly features that facilitate donations and promote awareness. The first is through social challenges. original sound - Sam Smith.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Adobe Experience Cloud Blog

SEPTEMBER 14, 2016

In September 2014, our Sr. Find a team of people who are similarly passionate (our taskforce ranges from 8-12 people) to help you promote, ideate, and execute logistics. Our incredible taskforce helps with all the critical details of our events: promotion, setup, takedown, and ordering/serving food and beverage.

Thought Leadership 134

Thought Leadership Logistics Food Education 134

Marketing Insider Group

DECEMBER 22, 2014

For 2014 , my marketing predictions were all about content, data and culture. Budgets will shift away from paid promotion and into brand content that their audiences actually want to consume. Budgets shift out of paid promotion (advertising), “through” social (ads on social) and into owned media ( brand content hubs ).

PR 109

PR Marketing Marketers Entertainment 109

Martech

MARCH 23, 2023

Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. For instance, they can display a QR code on CAPSULE that takes the shopper to a promotion or an app. “We The new CAPSULE technology is aimed at wider B2C adoption in this vein. Shopping with holograms.

Retail 112

Retail Shoppers B2C Manufacturing 112

Marketing Insider Group

JANUARY 2, 2015

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. The word “exclusive” in email promotional campaigns increases unique open rates by 14%. We believe three things absolutely: 1. Marketing Profs ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Hubspot Marketing

FEBRUARY 23, 2017

Orkut was launched by Google in 2004 and shut down in 2014. Open Diary was founded in 1997 and closed in 2014. 3) Be authentic and not overly self-promotional. Additionally, in 2006, social media was just coming onto the horizon and wasn’t adopted widely enough to get a successful network out of such a small user group.

User-Generated 145

User-Generated Social Media Marketing Advertisers Advertising 145

Search Engine Land

FEBRUARY 2, 2023

To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads 2016: NGOs that promoted anti-radicalization would be able to use $10,000 worth of AdWords credits each month. Super Bowl 2014: How We Searched 2014: Recipes, start time, people. and Skittles.

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111

Education Marketing Strategy Branding Energy 111

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram or Whole Foods Market. — Expedia (@Expedia) July 24, 2014. Open to contiguous U.S.

User-Generated 112

User-Generated Food Promotion Transform 112

Orbit Media Studios

APRIL 6, 2022

Low traffic, high engagement…Promote. Adapt your content strategy to prioritize that format , those topics , and those promotion tactics. That article from 2014 about online networking ranks for “how to start a conversation with a girl.” Promote: Your low traffic, high engagement content. The best promoted content wins.

Promotion 144

Promotion Food Analytics Content Marketing 144

Martech

APRIL 5, 2022

In 2014 it was 76%.) Quantilope ) Gen Z in particular expects brands to have diverse senior leadership (53%), donate to organizations promoting diversity & inclusion (47%), and provide a space for educational resources (47%). A big improvement. It also drove the second-highest launch sales in history for Nintendo Switch.

Gen Z 115

Gen Z Millennials Customer Acquisition Advertisers 115

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. This website , made to promote the film 1917, lets you walk around the trenches and perform the same mission that the characters did in the film. Its website uses a variety of colors (and creative product names) to promote each chocolate bar. Best Website Designs from 2015 – 2014.

Place 145

Place Promotion Transform Product 145

Marketing Insider Group

JUNE 18, 2015

In 2014, Land Rover embarked on a unique branded content project – an interactive digital book, “ The Vanishing Game ,” written by British author, William Boyd. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014. Land Rover’s “The Vanishing Game”. William Boyd, Author, The Vanishing Game.

Automobile 104

Automobile Content Marketing Transform Marketing 104

Adobe Experience Cloud Blog

DECEMBER 27, 2016

As consumers are shopping online more than ever, check out (below) how Visa promotes online payments on its website for both potential and existing customers. According to NPD, the average online holiday spend per buyer last year reached $418 from November 1 through December 26—an increase of $74 from 2014.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

Whether we’re launching a new campaign on social, planning nurture programs for our customers and prospects, registering event attendees, or promoting new content, we’re dealing with a lot of moving parts. Check out our survey of 500 B2B and consumer marketers here: Marketing Trend Watch: 2014 Planning Edition. Modern Marketing'

Thought Leadership 132

Thought Leadership Fashion Marketing Marketers 132

Hubspot Marketing

MAY 15, 2017

Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. Twitter can be a good vehicle for driving traffic there, by promoting things like live streams that will be taking place on your page. Posts with images, for example, see 2.3X more engagement than those without.

Copywriting 145

Copywriting Energy Food Promotion 145

Marketing Insider Group

MAY 21, 2014

” It is because the event team thinks multi-format , multi-channel and a steady and continuous promotion of great content. It engages influential speakers to become constant promoters. If all you do is hit them over the head with promotional messages, they are likely to turn you off. This obviously extends the event.

Event Marketing 111

Event Marketing Marketing Marketers Fashion 111

Neil Patel

JANUARY 7, 2021

Like your website or specific product promotion. The traffic source is Facebook with post as the medium and a part of the new admin dashboard 2014 April campaign. For example, on Twitter , you have four options to promote your links – a regular tweet, a promoted tweet, a website field, a and profile/bio description.

Real Estate 145

Real Estate User-Generated eBook Analytics 145

Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. 2014: CEO Marissa Mayer introduced the new news app at CES. 2014: In How should I address a small duplicate content issue? by Andy Atkins-Krüger.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91