Hubspot Marketing

AUGUST 21, 2017

In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. SEO isn't limited to blogging -- it turns out, you can also optimize your profile to get discovered by people searching LinkedIn for key terms you want to get found for.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Neil Patel

DECEMBER 29, 2022

However, if you want your store to reach peak performance, your SEO needs to be ship-shape too. Although an e-commerce SEO audit is sometimes a huge undertaking, it’s worth it in the long term. Then, once you’ve ensured your SEO is optimal, it’s highly likely you’ll start reaping the rewards in the form of added visibility.

SEO 97

SEO Shoppers User-Generated Shipping 97

Search Engine Land

JANUARY 19, 2023

Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” He also added “for SEO” to the title of his post. What Time Is The State Of The Union?

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. ” Why?

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Search Engine Land

MARCH 10, 2023

” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Yoast WordPress SEO Plugin Vulnerable To Hackers 2015: The Yoast WordPress SEO Plugin was open to an exploit where hackers could do a Blind SQL injection.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Jessica Northey.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Neil Patel

SEPTEMBER 6, 2021

As the marketplace only promotes services you offer, your conversion rates are more likely to improve. Done for You” SEO and Digital Marketing. As a small business, you may not have the money or skill to run effective digital marketing and SEO campaigns to get your business noticed. Lower Marketing Costs.

B2C 139

B2C Entertainment Non-Profit Transform 139

Search Engine Land

JANUARY 15, 2023

Day Google doodle promotes King’s message of unity. Local SEOs Sound Off On Google+ Local Hijackings. 2014: Local SEOs and people familiar with Google+ Local theorized about on how this happened and shared suggestions o how to guard against future hijackings. How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO.

Search Marketers 78

Search Marketers Real Estate SEO Marketing 78

Neil Patel

DECEMBER 22, 2022

E-A-T first showed up in Google’s Search Quality Guidelines in 2014 and has progressively become one of the most important aspects of SEO. Having stellar SEO content to support E-A-T can improve your chances of scoring prime SERP real estate and outlasting the test of future Google algorithm updates. The Basics of E-A-T.

Real Estate 116

Real Estate Law Health SEO 116

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. SEO takes time to build awareness and pull people down the marketing funnel.

Retail 145

Retail User-Generated SEO CRM 145

Search Engine Land

JANUARY 5, 2023

2020: In this installment of Barry Schwartz’s vlog series, he chatted with Ghergich about how to scale your SEO agency, understanding human intent and more. Illegitimate” SEO Sentenced To 37 Months In Federal Prison For Extortion. Surprise: Google’s Home Page Promoting Nexus One. 2017: Google said, starting Jan. by Tony Edward.

Search Marketers 82

Search Marketers Law Marketing Marketers 82

Search Engine Land

MARCH 3, 2023

Most local SEOs making at least $60,000 2020: Half of those responding to a survey said they had been working in the industry for more than a decade and 11% had been working in local SEO for 20 years or more. Related: Does SEM = SEO + CPC Still Add Up?

Search Marketers 88

Search Marketers SEO Health Marketing 88

Neil Patel

SEPTEMBER 21, 2020

Another thing that’s different about NP Digital is the fact that we don’t separate technical SEO from content marketing. SEO — technical, on-page, off-page, local, etc. With Seer Interactive, their approach is SEO heavy. Distilled – Best for Technical SEO. Technical SEO. Budget: $10,000+.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 77

Search Marketers SEO Marketing Marketers 77

Search Engine Land

JANUARY 23, 2023

Search Engine Land adds technical, in-house SEO experts to team 2019: Detlef Johnson and Jessica Bowman would contribute content and expertise to Search Engine Land and SMX events. Study: 34% Of Google Search Results Have Rich Media, 9 Organic Links & 9 Search Ads 2014: An analysis of the “ten blue links” by Conductor.

Search Marketers 74

Search Marketers Marketing Marketers SEO 74

Search Engine Land

JANUARY 11, 2023

This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works. Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. Apple Business Connect. Businesses registration.

Food 86

Food Place SEO Promotion 86

Search Engine Land

MARCH 9, 2023

Google Sees Deeper App Content As Key To Mobile Usage 2014: Google had been indexing deep links for Android apps, though not iOS. Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets 2015: Bing turned its predictive science smarts toward the unpredictable college basketball tournament.

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Nearly A Year Later, Google’s Penalty Notices Remain Confusing 2014: Notifications continued to be confusing when they should have been getting easier to understand.

Search Marketers 76

Search Marketers Marketing Marketers User-Generated 76

Search Engine Land

JANUARY 12, 2023

2020: Agencies, SEOs, and resellers were not eligible for this program. 2020: In this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured data will be important in the future and his passion for mentoring SEOs. SEOs Confused, Puzzled After Google’s Mystery Update. by Chris Liversidge.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

MAY 26, 2023

A content strategy is a plan that maps out how you’ll create, publish, distribute, and promote content to grow your brand.) Not promoting your content If you post a blog and don’t promote it, does it really exist? And you’ll have a much better chance of that happening if you promote it. Sure, one of your shots may land.

Content Marketing 101

Content Marketing SEO Marketing Marketers 101

Content Marketing Institute

OCTOBER 22, 2017

Outbound marketing consists mainly of promotional messages that try to tell consumers how great a brand, product, or service is. By 2014, they saw around 5,000. It provides value for their lives, isn’t intrusive, and aims to be helpful above promotional (*insert praise-hands emoji here*). The most effective SEO technique?

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Search Engine Land

MARCH 6, 2023

Learn the complete history of Google’s core updates, what they are, and what’s important for SEO. Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services.

Search Marketers 78

Search Marketers Marketing Marketers SEO 78

Marketing Insider Group

APRIL 24, 2023

From an SEO perspective, Ecosia offers a few opportunities for businesses focused on sustainability and environmental responsibility. Openverse Image Source: Openverse Openverse is an open-source search engine that was created by Creative Commons, a nonprofit organization that promotes free and open culture.

Non-Profit 121

Non-Profit User-Generated Advertising Advertisers 121

Search Engine Land

MARCH 7, 2023

.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. Originally called “search engine marketing,” the shorter phrase “search marketing” is often used as the umbrella term for SEO and PPC.

SEO 92

SEO PR Marketing Marketers 92

Search Engine Land

MARCH 17, 2023

EU Antitrust Chief Says Google Settlement Essentially Done 2014: Amid criticism from politicians and Google’s critics, EU antitrust chief Joaquín Almunia essentially said that Google’s antitrust settlement proposal was a done deal. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 67

Search Marketers SEO Marketing Marketers 67

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2014: What people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Search Marketers 86

Search Marketers Marketing Marketers Advertisers 86

Neil Patel

JANUARY 21, 2021

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

SEO 145

SEO User-Generated Analytics Health 145

Duct Tape Marketing

FEBRUARY 19, 2016

5 SEO Metrics Small Businesses Should Prioritize written by Guest Post read more at Duct Tape Marketing. Consider prioritizing these five search engine optimization (SEO) metrics to monitor and make decisions about your business’s online growth: Organic Search Traffic. photo credit: Keyhole. Where do you start? Conversion Rate.

SEO 59

SEO Analytics Price Digital Marketing 59

Orbit Media Studios

APRIL 6, 2022

Low traffic, high engagement…Promote. Adapt your content strategy to prioritize that format , those topics , and those promotion tactics. That article from 2014 about online networking ranks for “how to start a conversation with a girl.” Promote: Your low traffic, high engagement content. The best promoted content wins.

Promotion 144

Promotion Food Analytics Content Marketing 144

Neil Patel

SEPTEMBER 8, 2020

And, it released an algorithmic update, in July, 2014, to favor local businesses for neighborhood-focused mobile device queries. I’ve written about local business marketing and local SEO before. On-Page SEO is the simplest marketing ingredient that you need to take care of as a business owner. But, guess what?

Branding 126

Branding Retail Real Estate SEO 126

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. Direct Data Matters for Local SEO.

SEO 53

SEO eBook Finance B2C 53

Duct Tape Marketing

JULY 25, 2014

Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting. The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise.

Digital Marketing 78

Digital Marketing Non-Profit Copywriting Marketing 78

Hubspot Marketing

MAY 29, 2024

Here, you can add your logo, plus other engaging pictures and images to promote your brand. Omniscient Digital Image Source Omniscient Digital helps ambitious B2B brands turn content and SEO into business growth channels. Editor's note: This post was originally published in February 2014 and has been updated for comprehensiveness.

Non-Profit 106

Non-Profit Fashion Energy Communications 106

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. And today, your target market is largely online.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. With the right SEO planning and editorial calendar, your blog gives you search presence, linking you to keywords being searched for by your prospects. Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

AWeber

NOVEMBER 22, 2023

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. 3 - Social media marketing Social media is a powerful tool coaches can use to promote their businesses. She partnered with @monicaandandy pajamas for a promotion that featured an image of her family wearing their pajamas.

eBook 104

eBook Marketing Plan Influencer Marketing Marketing 104

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. And today, your target market is largely online. Digital Advertising is Targeted.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127