Exposure Ninja

APRIL 25, 2025

Abigail Daunton-Johns Head of Content and Email Marketing Zero-Click Searches Will Shift Focus to Middle and Bottom-Funnel Content One of the SEO trends impacting content marketing is the rise in zero-click searches. Refreshing content actively supports your wider SEO strategy. It also sends powerful engagement signals to Google.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Google May Be Forced To Pay $1 Billion To Patent Troll 2014: Google was asked to pay $15.8 million in 2012.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. StrategiQ launches Spark, an SEO deployment platform. 2014: 14 Link Resolutions for 2014 by Julie Joyce.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

DECEMBER 14, 2023

These six words should be plastered on the desks of every SEO in the world. Moz wrote an excellent article explaining all this in 2014. But the link economy is large, and SEOs are stubborn. Due to the nature of SEO and the obsession with links, SEOs have been blindly ignoring marketing as a tool for SEO and relying on links.

Branding 132

Branding PR SEO Content Marketing 132

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Maximize SEO/Web Traffic and Leads.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketers 134

Hubspot Marketing

AUGUST 22, 2019

SEOs believe there are almost 200 ranking signals that Google considers when displaying results. This is why, as businesses and marketers, we must optimize our on-page SEO , off-page SEO , and technical SEO to make it easier for our pages to rank and so consumers can find our content. Google Pigeon. ??

SEO 145

SEO Health eCommerce Management 145

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy. by Miles Carter.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO.

SEO 107

SEO B2C Transform User-Generated 107

Search Engine Land

OCTOBER 24, 2023

While some search marketers may face challenges when collaborating with developers unfamiliar with SEO , it’s not a universal experience. In my decade-plus in SEO, I’ve worked with some of the most enthusiastic front- and back-end developers about implementing “SEO” tickets. Respect that. Enter: learning.

SEO 93

SEO Manufacturing Education Search Marketers 93

Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. on SEO by the Sea. And here’s the patent.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Search Engine Land

MARCH 17, 2023

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy. best-seo-company-usa.biz). Get the daily newsletter search marketers rely on.

SEO 94

SEO Health eCommerce Retail 94

Content Marketing Institute

JULY 17, 2018

SEO Click To Tweet. 17 SEO Misfires to Avoid With Website Content Marketing. SEO Click To Tweet. Although the website has all sorts of other SEO deficiencies , it still ranks well for several keyword phrases. Google announced in 2014 it uses a site’s encryption as a ranking factor.). What website gets it right?

SEO 107

SEO User-Generated Content Marketing Price 107

Neil Patel

DECEMBER 29, 2022

However, if you want your store to reach peak performance, your SEO needs to be ship-shape too. Although an e-commerce SEO audit is sometimes a huge undertaking, it’s worth it in the long term. Then, once you’ve ensured your SEO is optimal, it’s highly likely you’ll start reaping the rewards in the form of added visibility.

SEO 102

SEO Shoppers User-Generated Shipping 102

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. The Noob Guide To Online Marketing. Social Media in Business.

B2C 126

B2C Marketers Marketing Social Media Marketing 126

Duct Tape Marketing

NOVEMBER 9, 2015

5 Tips For Improving Franchise SEO Rankings written by Phil Singleton read more at Duct Tape Marketing. Having corporate-backing from a franchise model doesn’t always help with local SEO. Plenty, and in this post I’ll outline 5 of the top ranking factors you need to be aware of when it comes to your franchise SEO efforts.

SEO 77

SEO Real Estate Health Content Marketing 77

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84

Search Engine Land

JANUARY 19, 2023

Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” He also added “for SEO” to the title of his post. What Time Is The State Of The Union?

Search Marketers 88

Search Marketers SEO Marketers Marketing 88

Search Engine Land

MARCH 10, 2023

” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Yoast WordPress SEO Plugin Vulnerable To Hackers 2015: The Yoast WordPress SEO Plugin was open to an exploit where hackers could do a Blind SQL injection.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

JANUARY 14, 2023

SEO For Facebook Graph Search? 2015: Google made four updates to the events knowledge graph, after launching the markup back in March 2014. 2014: Google’s Matt Cutts answered this question: “Are results in different positions ranked by different algorithms?” 2014: Google’s share of search queries was up 0.6

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Content Marketing Institute

MARCH 16, 2018

SEO is still really important.” SEO Click To Tweet. Google added an SEO tool to its Lighthouse chrome extension. Recently, Google added a new SEO component to this extension. One frequent answer is to make sure the text is big enough – weirdly not even something most SEO professionals ever considered.

SEO 111

SEO Marketers Marketing Content Marketing 111

Search Engine Land

MAY 22, 2023

SEO tools are essential for optimizing website content and improving organic traffic and are especially important to the success of enterprise SEO. Enterprise SEO involves complex collaboration between multiple teams and managing intricate websites. Ahrefs and ClearScope have no significant technical SEO support.

SEO 88

SEO Analytics Price User-Generated 88

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. of US search query volume, while Bing powered 32.2% of organic search.

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Search Engine Land

MARCH 20, 2023

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. 2014: 33 of 50 participants in a usability study preferred the “clean,” “fresh” and “uncluttered” new version.

Search Marketers 86

Search Marketers Finance Marketers Marketing 86

Search Engine Land

FEBRUARY 23, 2023

Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content. Some SEOs started gaming this ranking signal quickly. List of changes I've been writing about SEO since 2007, so I have many old articles.

SEO 86

SEO User-Generated Place Search Marketers 86

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

MAY 26, 2023

That’s according to Mustafa Suleyman , cofounder of DeepMind (which Google bought in 2014 ), in an interview on the No Priors Podcast. But in the coming years these changes could potentially upend the way Google – as the dominant search engine – has shaped the web and, as a byproduct, SEO and PPC. Why we care.

User-Generated 120

User-Generated SEO Product 120

Search Engine Land

MARCH 25, 2023

SEOs show mixed results following Google March 2019 core update 2019: The data was not conclusive on any specific tactic or type of site impacted by the algorithm change. Google Says Don’t Delete Your Disavow File Prior To Uploading A New One 2014: He said instead, upload the new one, which will replace the old disavow file.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

FEBRUARY 13, 2023

Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google 2014: Search Engine Land would only write about it if there was some exceptional news value. Googling The Weather: From 20% Project To Sophisticated Query Analysis 2014: A look at the evolution of weather-related searches and how Google handled them.

Search Marketers 80

Search Marketers User-Generated Marketers Marketing 80

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. Machine vs. man: What really matters for SEO success. 2014: CEO Marissa Mayer introduced the new news app at CES. 2014: In How should I address a small duplicate content issue? ” Why?

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Search Engine Land

JANUARY 15, 2023

Local SEOs Sound Off On Google+ Local Hijackings. 2014: Local SEOs and people familiar with Google+ Local theorized about on how this happened and shared suggestions o how to guard against future hijackings. 2014: The domain and keywords in that “domain send less and less” ranking signals to the overall Bing ranking algorithm.

Search Marketers 78

Search Marketers Real Estate SEO Marketers 78

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 77

Search Marketers SEO Marketers Marketing 77

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Matt Heinz (@HeinzMarketing) October 24, 2014. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. — jrAtcpeOge pic.twitter.com/2swQQKjS4k. —

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Search Engine Land

FEBRUARY 26, 2023

Put more simply: Where in the past a search such as ‘seo’ or ‘jacket’ would have simply returned Google’s non-local result set, now Google will include results specific to your location (whether you have actively set your location or not: Google will locate you based on your IP address). Someone Outranking You With Your Own Content?

Search Marketers 82

Search Marketers Non-Profit Retail SEO 82

Search Engine Land

FEBRUARY 11, 2023

So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so.

Search Marketers 85

Search Marketers SEO Retail Marketers 85

Search Engine Land

MARCH 2, 2023

Help for Ukraine SEO & PPC specialists seeking work 2022: An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians. Matt Cutts Video: How Google Determines What’s A Paid Link 2014: Cutts answers: “What is a ‘paid link’?”

Search Marketers 79

Search Marketers SEO Marketers Marketing 79

Search Engine Land

JANUARY 22, 2023

Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. Google Dataset Search is out of beta and adds new features 2020: Google added new features to Google Dataset Search with this rollout.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

MARCH 26, 2023

Ahrefs, SEO toolset provider, to build their own search engine to compete with Google 2019: “Ahrefs is working on general purpose search engine to compete with Google,” said Dmitry Gerasimenko, the founder of Ahrefs. ( Yep launched in 2022.) billion people worldwide with new languages. billion people worldwide with new languages.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90