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What Is Generative AI and How Does It Work?

Backlinko

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 111
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International SEO: How to Optimize Your Website for Other Countries

Hubspot Marketing

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. generic top-level domain -- also known as the gTLD. Using Them in Your International SEO Strategy. Types of Domain Structure. com" (or ".org,"

SEO 145
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The Ultimate Guide to Technical SEO

Hubspot Marketing

List three things you’ve done this year that pertain to search engine optimization (SEO). When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. There’s another set of tactics that fall under the SEO umbrella. Why is technical SEO important? If so, you’re not alone.

SEO 138
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This day in search marketing history: January 7

Search Engine Land

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. StrategiQ launches Spark, an SEO deployment platform.

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This day in search marketing history: January 14

Search Engine Land

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy. Hell yes we are!

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This day in search marketing history: March 25

Search Engine Land

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. on SEO by the Sea. And here’s the patent.

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The Biggest Trend in SEO Doesn’t Affect Your Rankings

Orbit Media Studios

But no, the biggest SEO trends don’t affect your rankings. In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO.

SEO 107