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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? As usual, there are hundreds of marketing events you could attend this year, so we’ve decided to help you narrow down the list.

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Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Adobe Experience Cloud Blog

Social media marketing – A social media platform will automate features such as posting, listening, and engagement, and provide information on the ROI of your social programs. Content marketing – Content marketing is a great way to start making a name for yourself in your industry.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Chris Brogan.

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Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

Especially if an image is used for social media marketing. Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. Fair use rarely applies to social media marketing.

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The Rise of Paid Verification on Social Media

Hubspot Marketing

Instagram followed suit and began verifying accounts in 2014. Marketing Snippets The latest marketing news and strategy insights. Why social media marketing was the real winner of Super Bowl LVII. Influencer marketing: why some DTC companies are reducing influencer spend in 2023. Power to the people!

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This day in search marketing history: January 29

Search Engine Land

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Google May Be Forced To Pay $1 Billion To Patent Troll 2014: Google was asked to pay $15.8 million in 2012.