Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hootsuite

OCTOBER 1, 2019

A man stands in front of a large ship grounded by Typhoon Haiyan in Tacloban, Leyte, Philippines, on 18 April 2014. A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? Have you done your target market research ? Time to level up.

User-Generated 112

User-Generated PR Law Shipping 112

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Neil Patel

SEPTEMBER 6, 2021

Because the focus of your marketplace is narrower, advertising on a niche market is easier and thus cheaper. As a result, you can focus your resources on exploiting your target market more effectively. Your marketing costs get lower while your return on ad spend (ROAS) improves. Help Boost Brand Loyalty.

B2C 139

B2C Entertainment Non-Profit Transform 139

Hubspot Marketing

NOVEMBER 16, 2017

The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015. 2) Find the right style for your target market. Next up, you need to figure out what style of video is best for your target market. Facebook video posts aren’t far behind, either.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Duct Tape Marketing

MARCH 13, 2014

In the above case, without a clear customer profile, you don’t know what marketing will work, and you can’t attract your ideal target market to your business. You can find her Content Marketing…Stripped videos here and she was a featured speaker at the 2014 SXSW Interactive conference.

Video Marketing 78

Video Marketing Transform Marketing Marketers 78

Hubspot Marketing

OCTOBER 6, 2022

Functional structure also has the potential to create barriers between different functions — and it can be inefficient if the organization has a variety of different products or target markets. Editor's note: This post was originally published in December 2014 and has been updated for comprehensiveness.

Customer Acquisition 145

Customer Acquisition Communications Management Market Segmentation 145

Duct Tape Marketing

FEBRUARY 19, 2016

Organic search accounts for 64% of all website visits , according to a 2014 Conductor study. But since many small businesses target specific niches, you can quickly earn results by creating engaging content that uses relevant keywords. Members of your target market are exchanging your content pieces or web pages.

SEO 59

SEO Analytics Price Digital Marketing 59

verse.ai

AUGUST 6, 2024

Texting Transcends Age Ten years ago, in 2014 , 80% of younger Americans owned a smartphone, while only 50% of adults 50+ owned one. Sales and marketing need to follow consumers. Even if your target market is primarily older adults, you should be providing the option to engage via text. Today, that gap is closing.

Gen Z 59

Gen Z Communications Health New Technology 59

Contently B2C

AUGUST 22, 2016

And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products. In March of 2014, the beverage company held its first ever JourneyOn publishing summit. In 2013, the publication attracted 13.1

PR 52

PR Health Communications Branding 52

Search Engine Land

MAY 22, 2023

BrightEdge BrightEdge stands out with its historical data capabilities, allowing users to track data as far back as 2014. Additionally, its Content Fusion feature covers 12 languages, catering to a wide range of main target markets and bolstering international SEO efforts.

SEO 88

SEO Analytics Price User-Generated 88

Duct Tape Marketing

AUGUST 1, 2024

01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast. He is a LinkedIn Ads Pro who founded b2linked.com, the LinkedIn ads agency in 2014. Book your call today, DTM World slash scale. (01:03): This is John Jantsch. My guest today is AJ Wilcox. I've tried, they're just expensive. So give me the high level.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Marketing Insider Group

JULY 1, 2020

Content marketing started as the alternative to the ad age. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day ! And (no surprises here), consumers like it.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Duct Tape Marketing

FEBRUARY 23, 2022

And that's where we started in 2014. It's gonna be great content, but at some point some of them are gonna go, oh, I'll take your phone call now and listen to what you know, you, I mean, so you're not using it to sell necessarily, but you're using it to get access to a potential target market. Dan Franks (08:25): Yeah.

Advertising 100

Advertising Advertisers Promotion Management 100

Duct Tape Marketing

DECEMBER 28, 2022

And that's where we started in 2014. But at some point, some of them are gonna go, oh, I'll take your phone call now and listen to what you know, you, I mean, so you're not using it to sell necessarily, but you're using it to get access to a, a potential target market. You become a member of the media. Dan Franks (08:21): Yeah.

Promotion 59

Promotion Advertising Advertisers Communications 59

Hubspot Marketing

APRIL 5, 2017

In 2014, the Amyotrophic Lateral Sclerosis (ALS) Association launched one of the most successful viral campaigns of all time. Awareness of the disease rose and it reached the fifth most popular Google search for all of 2014. By April 2014, the campaign had been viewed 77 million times on YouTube. In 2014 they raised a $4.4

Branding 112

Branding PR Retail Education 112

Buffer Marketing

JANUARY 9, 2024

or global audience, but if your target market is based in a specific country or region, I’d recommend supplementing this list with local national holidays, too.  (The last thing you want to do is forget a national holiday and have your important launch announcement go out then — and fall flat.)

Fashion 130

Fashion Health Food Branding 130

Buffer Marketing

JANUARY 9, 2024

or global audience, but if your target market is based in a specific country or region, I’d recommend supplementing this list with local national holidays, too.  (The last thing you want to do is forget a national holiday and have your important launch announcement go out then — and fall flat.)

Fashion 52

Fashion Health Food Branding 52