Remove 2014 Remove Target Market Remove Thought Leadership
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Innovation in Marketing: A 2014 Survey Report

Adobe Experience Cloud Blog

Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. Do they align with your own thoughts on innovation in marketing? Please share your thoughts below – we would love to continue the conversation.

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What Is Account-Based Marketing (ABM) and Is It Right for You?

Adobe Experience Cloud Blog

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. It’s what happens at the event that matters. Image source.

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Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

05:35] How does the concept of thought leadership integrate with LinkedIn ads? 01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast. He is a LinkedIn Ads Pro who founded b2linked.com, the LinkedIn ads agency in 2014. Can you describe the process and benefits of using a boosted post strategy? [08:21]

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.