Adobe Experience Cloud Blog

OCTOBER 4, 2013

Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. Content marketers, are you expecting bigger budgets in 2014? Content Marketing'

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Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). Where : Moscone West, 2014-2016. In 2014, addressing emails to “Dear Valued Customer” just isn’t going to fly. Where : Moscone West, 2014-2016. MARKETO FUN RUN/WALK. MASTER YOUR NEXT PRESENTATION.

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Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. 2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that.

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Set Up

FEBRUARY 6, 2025

Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast. The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Watch the Full Interview to the right.

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Adobe Experience Cloud Blog

JANUARY 8, 2014

So there you have it — my list of seven words and phrases that, if I had my way, would die a quick death as we move into 2014. Please share your thoughts in the comments below — and if you are so inclined, share this post with your fellow co-workers and colleagues. What did I miss? What would you add? Do you agree? Am I crazy?

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Adobe Experience Cloud Blog

JANUARY 8, 2014

So there you have it — my list of seven words and phrases that, if I had my way, would die a quick death as we move into 2014. Please share your thoughts in the comments below — and if you are so inclined, share this post with your fellow co-workers and colleagues. What did I miss? What would you add? Do you agree? Am I crazy?

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Adobe Experience Cloud Blog

MARCH 28, 2014

Marketo Marketing Nation Summit 2014. Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But this type of follow-up will help you follow through. Take multiple trips to the expo hall.

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Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Provide Thought Leadership.

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Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape. Guess again!

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Adobe Experience Cloud Blog

MAY 13, 2015

In December 2014, we brought the two teams together. A New Era in Mobile Marketing Has Arrived was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Welcome, Vessel.io The Vessel.io

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Adobe Experience Cloud Blog

DECEMBER 24, 2014

Author: Ellen Gomes Marketers have seen a ton of change in 2014, the era of engagement marketing has started to take shape and change how marketers approach buyers. Prepare for 2015 with Marketo’s Marketing Predictions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

DECEMBER 15, 2014

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. We ran the download report in Marketo and determined that our asset has been downloaded 40,791 times since June 2014. And that is only from June of 2014!

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Adobe Experience Cloud Blog

DECEMBER 17, 2014

Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. Or a personal favorite from 2014? The Big List of Must-Attend Marketing Events of 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

APRIL 7, 2014

Welcome to the 2014 Marketo Marketing Nation Summit. Innovation in the Nation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Welcome to Innovation in the Nation. I hope you can’t wait either…. Phil Fernandez. Chairman and Chief Executive Officer, Marketo. Product and Industry'

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Adobe Experience Cloud Blog

JULY 21, 2015

Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

JUNE 1, 2015

years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168. Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. Let’s face it—mobile is the primary channel now.

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Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Share your experiences in the comments below. Events for Everyone!

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Adobe Experience Cloud Blog

DECEMBER 29, 2014

Tumblr’s “year in review” is a cool collection that showcases the ‘best of’ each category that was blogged and reblogged in 2014. Their campaign highlights the most popular hashtags of each month in 2014, and then allows users to dive deeper into the story and look at individual tweets. .

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Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Marketing Automation'

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Adobe Experience Cloud Blog

NOVEMBER 11, 2013

While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen. If you’re in the middle of 2014 planning, you may be re-thinking your social programs. As a marketer, are you taking advantage of all Twitter has to offer?

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Adobe Experience Cloud Blog

MAY 7, 2015

Facebook quickly responded to the earthquake by activating Safety Check, a feature launched in October 2014 that allows survivors of large scale disasters to inform family and friends of their safety. Meaningful engagement is exactly what Facebook has accomplished with its initiatives surrounding the recent earthquake in Nepal.

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Adobe Experience Cloud Blog

JANUARY 5, 2015

So it’s no wonder that 93% of marketing respondents to StrongView’s 2014 Marketing Trends Survey say they plan to increase or maintain spending on activities focused on customer engagement. But how can they increase engagement? Customer Activation! Engagement Marketing Consumer'

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Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Join us on Wednesday for a joint webinar with Hootsuite, InsideView, and Marketo: A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model.

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Adobe Experience Cloud Blog

MARCH 4, 2015

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). How crucial is website engagement to revenue generation? Targeting and Personalization b2b'

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Adobe Experience Cloud Blog

JUNE 9, 2015

According to a 2014 report from Regalix, 86% of marketers using an automation solution said its greatest benefit was improved lead management and nurturing, and half said marketing automation increased sales and marketing alignment. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

So without further ado, here’s our can’t-miss roundup for Ad Week 2014: 1) Pandora Battle of the Bands. Get Ready for Ad Week – 5 Things You Can’t Miss was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Also, Jessica Alba will be there. Event Marketing b2b Consumer'

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Adobe Experience Cloud Blog

AUGUST 11, 2015

In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%). Try This : Optimize both your emails and landing pages in a single test and combine your analytics for a clear perspective on your user’s behavior. This might be a particularly interesting test to run on a mobile landing page.

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Adobe Experience Cloud Blog

JUNE 23, 2015

2014 AdWeek article by Garret Sloane, the author quotes Jeff Malmad, Mindshare’s mobile director in North America by saying: “The watch is another screen where we anticipate a number of opportunities”.

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Adobe Experience Cloud Blog

JANUARY 26, 2015

2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth. MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Modern Marketing b2b Consumer'

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Adobe Experience Cloud Blog

JANUARY 2, 2015

I think 2013 and 2014 were years where technology and digital marketing exploded and the need to communicate across channels became a prominent topic of discussion. The Evolution of Demand Generation In 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Demand Generation b2b Consumer'

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Adobe Experience Cloud Blog

DECEMBER 10, 2014

For its 2014 holiday campaign, Kate Spade created a clickable video featuring Anna Kendrick (and an incredibly adorable dog) called “The Waiting Game.” Kmart is shaking things up (literally) in 2014 with the return of their Joe Boxers holiday campaign. 1) Memorable, Interactive Video: Kate Spade. Social Media Consumer'

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Adobe Experience Cloud Blog

SEPTEMBER 8, 2014

Author: Rachel Yarnold Content Marketing World 2014 is here! Why We’re (SO) Excited for Content Marketing World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Come stop by the Marketo booth (we’re at #19!) to say hello and tell us why YOU love CMW! Content Marketing b2b Consumer'

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Adobe Experience Cloud Blog

JUNE 5, 2015

A 2014 study by Return Path assessed the email reactivation campaigns of 33 retailers. How to Re-Engage Your Audience with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Awaken the Dead! Frankly, ignoring these prospects will not serve your bottom line.

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Adobe Experience Cloud Blog

NOVEMBER 11, 2015

If we fast forward to very recently, in 2014, the Acquity Group found that 94% of business buyers do some form or online research before making a purchase—with 84.3% was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post It’s Time to Charge Up Your Laser Guns for Digital ABM!

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Adobe Experience Cloud Blog

SEPTEMBER 14, 2016

In September 2014, our Sr. Read on to see how you can take the initiative at your company to drive engagement and elevate your fellow women (and men) in business. If you’re not sure where to get started, here are five simple steps: 1. Make It a Grassroots Initiative.

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Adobe Experience Cloud Blog

JUNE 25, 2014

The hashtag started in summer 2014, and continues to receive new Instagram uploads from all over the world, attracting the type of travelers who are their likely target customers. 4 Ways a Hashtag Can Drive Your Brand Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Social Media'

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Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Retargeting is a type of digital advertising focusing on users who have previously visited your website. Targeting and Personalization'

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