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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. 2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that.

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Community-Centric Content Management: Empowering Thought Leadership through Audience Engagement

Scoop.it!

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. Implementing Community Feedback Content Creation Techniques for Community-Centric Thought Leadership 1. Effective Content Curation 2.

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Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

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[Video] What Every Marketer Should Know: What Is Marketing Automation?

Adobe Experience Cloud Blog

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape. Guess again! How could you not be?!)

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Innovation in the Nation

Adobe Experience Cloud Blog

Welcome to the 2014 Marketo Marketing Nation Summit. But the reality is that we are at the very beginning of this marketing transformation. Innovation in the Nation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Welcome to Innovation in the Nation. I hope you can’t wait either….

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

Artificial intelligence (AI) is defined by the Association for the Advancement of Artificial Intelligence as “the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines.” Transform Data into Business Insights. Marketing has embraced technology with open arms.

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It’s Time to Charge Up Your Laser Guns for Digital ABM!

Adobe Experience Cloud Blog

Before we dive into ABM’s digital transformation, here’s a quick refresher for anyone less familiar with the concept. If we fast forward to very recently, in 2014, the Acquity Group found that 94% of business buyers do some form or online research before making a purchase—with 84.3%

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