Marketing Insider Group

DECEMBER 30, 2013

I think we will begin to see a real shift to customer-centricity in the future marketing organization as the data continues to show our buyers tuning out selfish, promotional messages. I asked this past year if empathy is the secret to effective marketing ? 2014 will be the year of brand publishing. So there you have it.

Transform 110

Transform Entertainment Marketing Marketers 110

Marketing Insider Group

DECEMBER 5, 2013

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Content marketing was listed as the top priority by the Altimeter Group (slide 24) and also listed # 1 here and here , and as the source of the biggest budget increases here. Content Marketing' Don’t believe me?

Content Marketing 111

Content Marketing Marketing Marketers Traditional Marketing 111

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I predicted that marketing in 2014 will be about culture, data and content.

Logistics 106

Logistics Traditional Marketing Marketing Marketers 106

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Ad Week may not be your traditional marketing conference, but it’s no secret that the wall between marketing and ad tech is crumbling before our eyes. It doesn’t matter what kind of marketer you are — anyone can draw inspiration from innovative companies like Facebook, MyFitnessPal, Pandora, and way (way) more.

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Marketing Insider Group

SEPTEMBER 19, 2013

What changes are in store for content marketing in 2014? We are seeing a lot of technology and start-ups in the content marketing space. 2014 will see brand content marketing teams that take on the look and feel of real newsrooms including the technical platforms to support that.

Content Marketing 108

Content Marketing Transform Thought Leadership Marketing 108

Marketing Insider Group

JUNE 11, 2013

We are still early on the mobile/tablet revolution but “wearable technology” and the “internet of things” is already upon us (2014+). Key Consideration: Agile marketing processes and plans will become the norm. Traditional markets are being disrupted all over the place. Slide 9: Disruption.

Logistics 110

Logistics Direct Mail Manufacturing Finance 110

Content Marketing Institute

OCTOBER 22, 2017

That’s because there are other ways to engage with brands – better ways (*cough* content marketing *cough*). By 2014, they saw around 5,000. Content marketing rakes in conversion rates six times higher than other methods. Traditional marketing is starting to look a little sad at this point, but let’s keep going.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112