Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. Your experience and success as the “webinar queen of RSM” are both inspirational and a fascinating “case study” of virtualization and digital transformation.

Transform 142

Transform Communications Education Global Marketing 142

Adobe Experience Cloud Blog

APRIL 7, 2014

Welcome to the 2014 Marketo Marketing Nation Summit. But the reality is that we are at the very beginning of this marketing transformation. Welcome to Innovation in the Nation.

Transform 129

Transform Thought Leadership Product Place 129

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape. Guess again! How could you not be?!)

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

So without further ado, here’s our can’t-miss roundup for Ad Week 2014: 1) Pandora Battle of the Bands. Maybe t he Angry Birds Transformers Party. It doesn’t matter what kind of marketer you are — anyone can draw inspiration from innovative companies like Facebook, MyFitnessPal, Pandora, and way (way) more.

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. In 2034, technology will continue transforming how businesses interact with customers, making experiences more personalized and trustworthy. These technologies will enable businesses to understand their customers on a deeper level.

Customer 78

Customer Transform Entertainment Real Estate 78

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Before we dive into ABM’s digital transformation, here’s a quick refresher for anyone less familiar with the concept. If we fast forward to very recently, in 2014, the Acquity Group found that 94% of business buyers do some form or online research before making a purchase—with 84.3%

Transform 134

Transform Thought Leadership Direct Mail Education 134

Duct Tape Marketing

AUGUST 15, 2024

That was when I did my first launch, was 1997 and developed it, started publishing this as a course in 2005, came out with the first edition of the book in 2014. It's time to transform your approach. So as you mentioned earlier, I started developing it in the mid nineties. It's rooted in psychology and the way our brains work.

Product 94

Product Transform Copywriting Customer loyalty 94

Marketing Insider Group

JUNE 18, 2015

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014.

Automobile 104

Automobile Content Marketing Transform Marketing 104

Marketing Insider Group

SEPTEMBER 19, 2013

What changes are in store for content marketing in 2014? 2014 will see brand content marketing teams that take on the look and feel of real newsrooms including the technical platforms to support that. How is content marketing transforming marketing itself? It cannot be just another silo.

Content Marketing 108

Content Marketing Transform Thought Leadership Marketing 108

Duct Tape Marketing

JULY 23, 2020

billion as they transformed Cree from a start-up into a global market leader with 6,500 employees worldwide. Cree was recognized as MIT Technology Review’s 50 Smartest Companies for 2014 and as one of Fast Companies World’s 50 Most Innovative Companies in 2015.

Transform 101

Transform Global Marketing Product Marketing 101

Neil Patel

JULY 8, 2021

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. That’s some transformation!

Retail 144

Retail Transform Price Manufacturing 144

Content Marketing Institute

DECEMBER 12, 2017

At least one Fortune 100 company will announce it is transforming its marketing department into a true profit center. 1 Fortune 100 company will transform its #marketing dept into a profit center. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. JoePulizzi #Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketing Marketers 112

Hubspot Marketing

APRIL 12, 2019

SendInBlue started as a digital agency but ended up building quite a powerful email marketing tool, which, with time, transformed into a well-liked marketing automation software. It's also a relatively new player, only founded in 2014. Image Source. SendinBlue. They have some advanced features, such as their reporting and lead scoring.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Hubspot Marketing

OCTOBER 10, 2018

And AR can do much more than transform your face or recognize your favorite paintings. In 2014, Google released Google Glass — the first mass-produced, wearable AR device — making it easy to get digital information simply by nodding your head. But while this technology is familiar in some settings, it’s definitely not simple.

Transform 145

Transform User-Generated Entertainment Retail 145

Content Marketing Institute

MAY 14, 2018

Buffer , 2014). that can be transformed into a “snackable” video series. Highlight how existing #content can be transformed into a snackable #video series, says @NobleDigitalOne. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Click To Tweet.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Search Engine Land

OCTOBER 27, 2023

Facebook no longer needs to whistle past the graveyard Facebook use among teens had dropped from 71% in 2014-15 to 32% in 2022, according to a Pew Research Center survey. Then, in 2014, “trackvertising” became a trend. As Tubular noted, “The sweet spot of songs making a resurgence are songs released in 2010-2014.”

Transform 116

Transform Digital Marketing User-Generated Education 116

Adobe Experience Cloud Blog

JANUARY 6, 2017

Mark Schaefer is a social media keynote speaker, author of five best-selling marketing books, host of the Marketing Companion podcast, and consultant focusing on digital transformation. Matt Heinz (@HeinzMarketing) October 24, 2014. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. — sBYbNu7kSi. Peg Fitzpatrick.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Duct Tape Marketing

MARCH 5, 2014

2014 marks the 30th anniversary of the phenomenon knows simply as TED. Within the thousands of successful TED Talks there runs a somewhat common thread, or formula perhaps, that has transformed the way presenters present, leaders lead and teachers teach. At this point in time an entire generation has grown up feasting on TED Talks.

Transform 78

Transform Communications Marketing Marketers 78

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. There must be real transformation that enables us to get to know and Engage our buyers at a deeper level and ultimately, meet them where they are in their process. It’s all about the buyer.

Transform 110

Transform Marketing Marketers Education 110

Adobe Experience Cloud Blog

MAY 10, 2018

Coca-Cola’s “ Share a Coke ” campaign from 2014 executed mass personalization perfectly. Instead, they should pursue long-term, transformational brand-inspired growth. Brands should try not to appear too knowledgeable, but they should leverage customer information to create better brand experiences.

Branding 134

Branding Transform Thought Leadership Energy 134

Many Chat

JUNE 13, 2022

Burbn’s transformation. December 1 2014 Instagram reaches 300 million users. It has transformed into a marketing machine that can be used to skyrocket a brand into riches. Burbn was the Instagram prototype, Kevin just didn’t know it yet. December 21, 2012: Version 3.4.1 is launched in 25 languages.

Transform 98

Transform Marketing Marketers Analytics 98

Duct Tape Marketing

NOVEMBER 1, 2017

Pulizzi is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Why building a loyal audience is key to transforming a business. Pulizzi is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. What companies are good examples of using this approach?

Transform 73

Transform Marketing Marketers Content Marketing 73

Content Marketing Institute

DECEMBER 5, 2017

HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

OCTOBER 10, 2023

Back in 2014, Google introduced something called “EAT” in their guidelines. Leverage Storytelling The art of storytelling has the power to transform even the most complex information into an engaging narrative. It’s become a big deal for anyone who wants their content to perform well on Google SERPs.

Thought Leadership 128

Thought Leadership Transform SEO Education 128

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. 2014 - Musical.ly The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. Many of the most popular videos are still quoted today.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Chief Martec

DECEMBER 5, 2023

It’s hard to explain why this is such an incredible time of technology-powered transformation in marketing in a few brief remarks. It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. There but for the grace of God go I in any 60-second interview clip. I feel for the speaker.

Transform 99

Transform Thought Leadership Customer Journey Digital Marketing 99

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. And today, your target market is largely online. This can work for any marketer.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 2, 2016

But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy. I’m not alone–we all love a good underdog story, don’t we?

eBook 91

eBook Customer Thought Leadership Transform 91

Content Marketing Institute

JANUARY 9, 2019

His examples helped transform abstract concepts into tangible use cases. Chris notes that text mining uses vectorization, which transforms words into numbers. In 2014, Darden Restaurants, the parent company of Olive Garden, replaced its board. Text mining is an application of AI that ingests content (e.g.,

Content Marketing 106

Content Marketing Transform Marketing Marketers 106

Sprout Social

OCTOBER 13, 2022

In recent months, UGG has transformed their brand image, with their boots becoming an essential high fashion staple. The #IceBucketChallenge in 2014 was one of the most successful viral campaigns ever. #UGG #UggSeason #FeelsLikeUgg #FYP #StreetStyle. ? UGG Season – Keke Palmer. So far, #UGGSeason has 64.2 AMAZING NEWS!

Transform 145

Transform Social Media Marketing Education Fashion 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. And today, your target market is largely online. This can work for any marketer.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Search Engine Land

JANUARY 29, 2023

Billion In Revenues 2014: That was an increase of 17% compared to the fourth quarter of 2012. Facebook Will Launch Graph Search For Mobile “Pretty Soon” 2014: It had been over a year since Graph Search launched. Google Q4 2013 Earnings Report $16.86 2020: What’s happening with featured snippets? How to stand out and win their business.

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

Digital Marketer

MAY 23, 2023

Enter → Standout Authority , my baby since 2014. Here’s what’s coming to a LinkedIn profile you want to get going: LinkedIn’s Drive to Embrace AI and Transform Content Creation LinkedIn continues to push the boundaries of AI-powered transformation, making your content creation more engaging, entertaining, and downright amazing.

Transform 77

Transform Energy User-Generated Entertainment 77

Litmus

JULY 21, 2020

In 2014, we built our HTML code editor, making it easier than ever for developers to build better emails, faster. Litmus pre-send email testing takes dozens of manual tasks and transforms them into one seamless workflow, making it remarkably easy to spot check in seconds.

Transform 90

Transform User-Generated Branding Email Marketing 90

Neil Patel

SEPTEMBER 6, 2021

Founded in 2014, Decorist is a B2C niche marketplace specifically for interior designers to sell their design services. If you have an eye for detail and a flair for transforming homes into works of art, then Decorist is definitely the marketplace for you. You also get excellent support and free tips for running your Etsy shop.

B2C 139

B2C Entertainment Non-Profit Transform 139

Adobe Experience Cloud Blog

APRIL 8, 2014

Here are five of the biggest trends that are transforming marketing today. Scott Brinker’s 2014 Marketing Technology Landscape Supergraphic shows almost 1,000 different companies that provide software for marketers. Too see why, read on…. Five Big Trends in Marketing Today. 1) Isolated channels —> coordinated experiences.

Marketing 134

Marketing Marketers Transform Thought Leadership 134