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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. 2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that.

Transform 134
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Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Buffer , 2014). To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. that can be transformed into a “snackable” video series. Highlight how existing #content can be transformed into a snackable #video series, says @NobleDigitalOne. Click To Tweet.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Mark Schaefer is a social media keynote speaker, author of five best-selling marketing books, host of the Marketing Companion podcast, and consultant focusing on digital transformation. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. sBYbNu7kSi. Peg Fitzpatrick. Neal Schaffer.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. How Financial Services Companies Build Relationships Through Content.

Education 111
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How Empathy Will Grow Your Sales and Marketing Pipeline

Marketing Insider Group

They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). This is why you want customer advocates.

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The 8 Best Content Marketing Companies of 2020

Neil Patel

In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2. Using his marketing expertise and growth mentality, Eric nurtured and transformed Single Grain into the top digital marketing agency it is today. blog post, whitepaper, ebook, infographic), lead to a conversion?