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There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. 2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that.
Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.
Buffer , 2014). To drive your point home, highlight existing assets – whitepapers, articles, blog posts, etc. that can be transformed into a “snackable” video series. Highlight how existing #content can be transformed into a snackable #video series, says @NobleDigitalOne. Click To Tweet.
Mark Schaefer is a social media keynote speaker, author of five best-selling marketing books, host of the Marketing Companion podcast, and consultant focusing on digital transformation. He hosts the Social Media Marketing podcast and is the author of Launch and Writing WhitePapers. sBYbNu7kSi. Peg Fitzpatrick. Neal Schaffer.
Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a whitepaper, or a how-to video. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. How Financial Services Companies Build Relationships Through Content.
They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful whitepaper, fantastic article, excellent video, etc. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). This is why you want customer advocates.
In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2. Using his marketing expertise and growth mentality, Eric nurtured and transformed Single Grain into the top digital marketing agency it is today. blog post, whitepaper, ebook, infographic), lead to a conversion?
Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Downloads of a whitepaper or app. Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade.
They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful whitepaper, fantastic article, excellent video, etc. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). This is why you want customer advocates.
There are some great resources on Moz about data visualization such as Demystifying Data Visualization for Marketers , a video of Annie Cushing’s talk at MozCon 2014, and A Visualization Prescription for Impactful Data Storytelling , a Whiteboard Friday video by Lea Pica. We’re in this together — so let’s learn from each other!
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