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5 key trends we’re seeing in B2B marketing

Martech

Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Clearly, this campaign took a major investment of time, money and creativity. But programs with more modest production values can be very effective, too.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

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6 Viral Video Marketing Examples That Will Never Get Old

Hubspot Marketing

And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. 6 Viral Video Marketing Examples. See who responds to each experiment and how, and it could inform your video marketing strategy. So, let’s get right to it, shall we?

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The best video marketing examples to use in your B2B strategy

Rock Content

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? What is the importance of investing in B2B marketing videos?

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Why You Don’t Need to Go Viral to Make Video Marketing Work

Duct Tape Marketing

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! photo credit: ARMLE via photopin cc.

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More Eyes on Your Video – How and Where to Share

Adobe Experience Cloud Blog

According to Forbes, if given the choice between text and video, 59% of executives would choose to absorb information through video. All trends suggest that 2014 will be the year of video marketing. Leverage Video on Social. 2014 is already shaping up to be a big year for video in the social media space.

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8 surprising social video trends

Search Engine Land

Dig deeper: Video content guide: Why you should start creating videos now (plus examples) 3. Facebook no longer needs to whistle past the graveyard Facebook use among teens had dropped from 71% in 2014-15 to 32% in 2022, according to a Pew Research Center survey. Then, in 2014, “trackvertising” became a trend.

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