Duct Tape Marketing

JANUARY 3, 2014

8 Tips for Writing White Papers (Hint: Don’t Call It a White Paper) – Ever seen a “white paper” on the web… and figured those are only for the big guys. A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem.

Whitepaper 65

Whitepaper Copywriting Health Analytics 65

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

MAY 14, 2018

Buffer , 2014). To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Visual content is 40 times more likely to be shared via social networks.

Video Marketing 112

Video Marketing Marketing Strategy Key Performance Indicator Transform 112

Ann Handley

MAY 11, 2021

There is no data shakedown to access a whitepaper; no coercion to get that planning checklist. This flowchart from HubSpot (originally from 2014) remains surprisingly relevant. That means when you visit Aha Media Group , you don’t need to fork over an email address to download a content strategy e-book. She ungated it all.

Whitepaper 130

Whitepaper Communications Price Education 130

Search Engine Land

APRIL 17, 2024

If your chief revenue officer is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Martech

APRIL 18, 2024

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Whitepaper 112

Whitepaper Analytics User-Generated CMO 112

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

AUGUST 30, 2021

They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). This is why you want customer advocates.

Whitepaper 141

Whitepaper CMO Marketers Marketing 141

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Source: Hubspot state of inbound report, 2014]. photo credit: State of Inbound 2014. This is an expensive marketing model. photo credit: Moz.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Hubspot Marketing

JULY 10, 2018

HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc. Actually, it was the best B2B digital marketing channel in 2014, according to a Chief Marketer study. all relating to inbound across its niche segments in marketing, sales and service.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Duct Tape Marketing

MARCH 21, 2014

You might just be surprised with where content marketing is headed in 2014. The most popular choices are probably evident, such as social media, blogging, e-newsletters, articles, case studies, videos, white papers, and infographics. The latest collection comes from various sources, all giants in the content marketing field.

Whitepaper 78

Whitepaper eBook Marketers Marketing 78

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

MARCH 30, 2016

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Duct Tape Marketing

OCTOBER 9, 2015

One of these such instances was a presentation he gave at the end of 2014 where he gave away 29 Growth Hacking Quick Wins. Visit site –> Give them incentive e.g. ebook, whitepaper, video–>Provide email–>build relationship & educate by sending valuable content –> they sign up. Now this presentation is 198 slides….so

Whitepaper 78

Whitepaper Finance eBook Education 78

Duct Tape Marketing

NOVEMBER 10, 2016

Depending on your industry, you can offer various content assets (research reports, whitepapers, e-books) in exchange for contact information. According to a 2014 report by Aberdeen , companies using marketing automation achieve 53 percent higher conversion rates than non-users, plus an annual revenue growth rate 3.1

Whitepaper 78

Whitepaper User-Generated Marketers Marketing 78

Duct Tape Marketing

NOVEMBER 10, 2016

Depending on your industry, you can offer various content assets (research reports, whitepapers, e-books) in exchange for contact information. According to a 2014 report by Aberdeen , companies using marketing automation achieve 53 percent higher conversion rates than non-users, plus an annual revenue growth rate 3.1

Whitepaper 77

Whitepaper User-Generated Marketers Marketing 77

Hubspot Marketing

APRIL 21, 2022

Whitepapers. Editor's Note: This post was originally published in March 2014 and has been updated for accuracy and comprehensiveness. Your purpose now is to help them narrow down the solution that works the best and provides them the most value. Brainstorm objections that would stop them from buying in the decision stage.

Price 145

Price CRM eBook Marketers 145

Neil Patel

SEPTEMBER 21, 2020

In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2. blog post, whitepaper, ebook, infographic), lead to a conversion? Single Grain – Best for Conversion-Driven Content Marketing. Budget: $10,000+. Does this piece of content (e.g., How far are people reading into your content?

Content Marketing 134

Content Marketing Finance Marketers Marketing 134

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. For example, consider the more technical B2B content, such as whitepapers or case studies. Use social media for content promotion.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Litmus

OCTOBER 26, 2018

Email carousels from UK home improvement retailer B&Q in late 2014 and toymaker Lego in early 2015 grabbed the attention of email marketers and were the spark that launched mainstream adoption of email interactivity. Download the free whitepaper ?. Carousel or image gallery.

Real Estate 89

Real Estate Whitepaper Retail Email Marketing 89

Marketing Insider Group

AUGUST 30, 2021

They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). This is why you want customer advocates.

Whitepaper 95

Whitepaper CMO Marketers Marketing 95

Sprout Social

NOVEMBER 15, 2016

Downloads of a whitepaper or app. And Budweiser’s “Friends Are Waiting” Super Bowl commercial was not only featured in YouTube’s top 10 ads of 2014, but it garnered more than 10 million views in only four days. Make sure you have one in place with quantifiable goals. For example: Newsletter sign-ups. Four more years.

Transform 111

Transform Entertainment Whitepaper Communications 111

Rock Content

JULY 5, 2016

In 2014 the number of mobile users eclipsed desktop users. Check out our whitepaper How to Measure Success in Content Marketing for tips and expert advice on how to measure the success of your content marketing efforts. Since then, mobile technology has continued to change the way we browse the web and connect with brands.

Whitepaper 75

Whitepaper Communications Content Marketing Branding 75

Moz

MAY 20, 2019

There are some great resources on Moz about data visualization such as Demystifying Data Visualization for Marketers , a video of Annie Cushing’s talk at MozCon 2014, and A Visualization Prescription for Impactful Data Storytelling , a Whiteboard Friday video by Lea Pica. We’re in this together — so let’s learn from each other!

SEO 64

SEO Whitepaper Transform Communications 64

Rock Content

SEPTEMBER 5, 2017

Educational blogs, white papers, infographics, ebooks, guides, and videos that resonate with each buyer persona and buyer journey stage will prove incredibly useful for your sales reps by helping lead to better conversations and exchanges over social networks. Sept 15, 2014. Step 4: Develop Your Buyer-Focused Content Strategy.

Whitepaper 49

Whitepaper eBook Education CRM 49

Duct Tape Marketing

AUGUST 1, 2024

He is a LinkedIn Ads Pro who founded b2linked.com, the LinkedIn ads agency in 2014. And we're also finding that documents are working really well and it's not just, I'm going to upload my whole white paper or something like that. Book your call today, DTM World slash scale. (01:03): This is John Jantsch.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Duct Tape Marketing

DECEMBER 1, 2022

So four years later, when the, the old and unapproved version came out, it was at a point in time where 2014, where people were starting to take content marketing pretty seriously. So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. ,

Whitepaper 97

Whitepaper Communications Branding Content Marketing 97

Moz

FEBRUARY 10, 2019

Google announced HTTPS as a ranking signal back in 2014 and had been advocating for a secure web long before that, but they didn’t start adding the “not secure” warning to all non-HTTPS pages in Chrome until July 2018. A white paper. Big changes usually warrant big announcements ahead of the rollout. We have a great DA 2.0

Communications 50

Communications SEO Whitepaper Customer loyalty 50

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. For example, consider the more technical B2B content, such as whitepapers or case studies. Use social media for content promotion.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Duct Tape Marketing

OCTOBER 17, 2018

I can send you that 2014 report and you can see it. Louis Gudema: Yeah, absolutely. I’ll send you a copy of the report. I haven’t put out the update yet. I’m going to put that out shortly. Two weeks is just criminal, that’s a dead lead. John Jantsch: Another one that I see is just you email us.

Non-Profit 71

Non-Profit Direct Mail Marketers Marketing 71

Duct Tape Marketing

APRIL 5, 2017

Every email that we send, every webinar that we do, every presentation that we create, all of this is content marketing and that’s one thing that… it’s not necessarily e-books and whitepapers and blogs, it could be emails and turning your emails into a source of content. Hey Joe, I need you to write a white paper.

Whitepaper 47

Whitepaper Manufacturing Fashion Content Marketing 47

Content Marketing Institute

DECEMBER 13, 2017

That’s why, since 2014, the AP has used algorithms to produce automated quarterly earnings reports. Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. Click To Tweet. I paid $1.90

Millennials 111

Millennials Whitepaper Promotion User-Generated 111