2015 - Marketing Pro Pulse

Google’s search market share falls below 90% for first time since 2015

Martech

JANUARY 14, 2025

Googles share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. The post Googles search market share falls below 90% for first time since 2015 appeared first on MarTech. Googles global search market share was under 90% during each of the final three months of 2024.

Search Marketers

Search Marketers Marketers Marketing SEO

5 key trends we’re seeing in B2B marketing

Martech

AUGUST 26, 2024

One of the best known B2B video campaigns, Caterpillar’s “Built for It,” became quite a media darling at its peak in 2014-2015, as explained by Cat’s Archie Lyons, creative director of global brand marketing. Clearly, this campaign took a major investment of time, money and creativity.

eCommerce

eCommerce Direct Mail B2C Marketers

3 Ways To Improve Any Ad in Minutes

Hubspot Marketing

JULY 23, 2024

Back in 2015, I worked for a medium-sized British software company. Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts.

Promotion

Promotion Advertisers Advertising User-Generated

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Shein Revenue and Usage Stats

Backlinko

OCTOBER 22, 2024

Here’s a detailed breakdown of Shein’s annual app downloads since 2015: Year Shein Downloads 2015 2.71 In 2023, shoppers worldwide downloaded Shein 261.94 million times, showing a 31.38% year-over-year increase. million 2016 10.23 million 2017 18.66 million 2018 59.06 million 2019 68.26 million 2020 123.43 million 2021 177.49

Gen Z

Gen Z Fashion Millennials Retail

Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

JANUARY 16, 2025

Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI. As a result, at least in theory, it should provide more relevant and personalized results.

Transform

Transform User-Generated CMO Marketers

5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution

SmartBrief - Marketing

JULY 16, 2024

The first TV campaign for Prime Day 2015 (which makes me cringe a little now) featured an animated dancing Amazon box we called “ Box Man.” Thankfully, Jeff also was looking for a campaign that would be fun. He knew that if the work ultimately didn’t make people smile we wouldn’t get them excited about the event.

Retail

Retail Advertising Advertisers Branding

How to Start Using Video in Your Marketing

Hubspot Marketing

OCTOBER 28, 2024

Editor's Note: This post was originally published in June 2015 and has been updated for freshness, accuracy, and comprehensiveness. Now you have my secret sauce for finding business video ideas, and you have 15 video content ideas to choose from for your campaign.

Video Marketing

Video Marketing User-Generated Marketers Marketing

Robo-Authors: The Future of Writing in the Age of Artificial Intelligence

Jeff Bullas

JANUARY 12, 2023

Open AI was founded in 2015 by Elon Musk and is expected to be valued at $29 Billion at its next round of funding. Artificial Intelligence has been promising for a long time to disrupt almost any industry that is knowledge based and relies on data and information. One platform is now starting to deliver.

Transform

Transform Non-Profit User-Generated Communications

15 Online Review Statistics

Backlinko

AUGUST 22, 2024

Total number of user reviews and ratings on the platform increased from 320 million in 2015 to more than 1 billion today. The number of reviews on Tripadvisor reached 1 billion to date ( Tripadvisor ) According to company data, users on Tripadvisor contributed 1 billion reviews and opinions to date.

User-Generated

User-Generated Price Branding Customer

Instagram Reels Vs Story: How to Use Both to Boost Engagement

SocialPilot

DECEMBER 18, 2024

So, if youre still curating your Instagram feed like 2015, its time to shift your resources to producing Reels. Getting New Followers Reels are discoverable by non-followers, making them a powerful tool for growing your Instagram base. A study found that Reels result in 22% more new followers than videos on your feed.

Entertainment

Entertainment Real Estate Promotion Management

How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

Hubspot Marketing

FEBRUARY 18, 2025

And, in March 2015, the very first Morning Brew was sent out following todays format. I remember sending out an email saying, I want to take this newsletter a little bit more seriously. If you want to help me, let me know. I brought on a few people, and we moved to an email platform. We created a template.

Entertainment

Entertainment Key Performance Indicator Retail Finance

Grammys 2025 predictions, according to social media

Hootsuite

JANUARY 31, 2025

— @muumuse.com on Bluesky (@MuuMuse) November 8, 2024 While Carpenters first studio album was released in 2015, the Grammys ruled that 2024s Short n Sweet was her breakthrough album, making her eligible to compete for Best New Artist. Rename the category Best Breakout Artist or Best Person We Finally Became Aware Of or something!

User-Generated

User-Generated Social Media Marketing Management Branding

AMZ Tracker Review: The Truth in 60 Seconds

Dreamgrow

NOVEMBER 6, 2022

I was a “Review Club” regular back in 2015-2016. Welcome to my AMZ Tracker review. The post AMZ Tracker Review: The Truth in 60 Seconds appeared first on Dreamgrow.

eCommerce

iPhone vs Android Statistics

Backlinko

MARCH 13, 2024

Android accounted for more than half of the mobile operating system market for the first time in 2015, with a 53.65% share at a time and continued its dominance as the most-used mobile operating system among worldwide users. Android had the highest recorded market share of 46.42% in 2015 (vs. 42.58% 2015 50.85% 46.42% 2016 53.19% 45.2%

Branding

Branding Marketers Marketing

What’s in your stack? The 2025 Stackie Awards are open for entries, and we’re donating $100 for each one

Chief Martec

FEBRUARY 10, 2025

They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. ” you say.

New Technology

New Technology Education Promotion Management

37 of the Best Website Designs to Inspire You in 2022

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. Best Website Designs from 2015 – 2014. Award: Site of the Day (6/6/2015), Awwwards. Award: Site of the Day (5/19/2015), Awwwards. Award: Site of the Day (7/4/2015), Awwwards. Award: Site of the Day (4/4/2015), Best Website Gallery. Best Website Designs from 2020.

Place

Place Promotion Transform Product

No, ChatGPT isn’t stealing Google’s search market share

Search Engine Land

NOVEMBER 9, 2023

Google has been “relatively stable” since August 2015. In the past seven years, Googe’s search market share has bounced around from 91.1% (December 2015) to 93.37% (February 2023). Google is still as dominant as it has been since 2015. But we can actually go further back than that on StatCounter.

Search Marketers

Search Marketers Gen Z Marketers Marketing

Homes Smell Better with Pura

Practical eCommerce - Marketing

DECEMBER 16, 2022

Launched in 2015, the company has scaled to 180 employees. Pura makes and sells smart fragrance diffusers controlled via a phone app. CMO Daniel Lacey tells the story. The post Homes Smell Better with Pura appeared first on Practical Ecommerce.

CMO

CMO eCommerce

The SEO’s guide to Google Search Console

Search Engine Land

JULY 8, 2024

May 20, 2015: Google changed the name to Google Search Console from Google Webmaster Tools. I’ve compiled a short history of my SEO bromance with Google Search Console over the years to give you a glimmer of how we got here. June 2005: Google Webmaster Tools (now called Google Search Console) was launched.

SEO

SEO Transform Health eCommerce

Google denies manipulating ad auctions in resurfaced SMX Advanced clip

Search Engine Land

SEPTEMBER 22, 2023

Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. The SMX Advanced 2015 clip was resurfaced by Tinuiti’s VP of Research, Andy Taylor, who claims Dischler made the denial in response to a presentation he had just given. That’s just not what we do.”

Price

Price Advertising Advertisers Search Marketers

How to tackle ad fraud in 2025

Martech

FEBRUARY 10, 2025

In 2015, ad fraud caused $4.6 The question is: Are advertisers, agencies and publishers ready to take the next step or are we willing to leave billions of dollars at risk? A persistent problem, a promising solution Ad fraud has long been a drain on the digital advertising ecosystem. billion in annual losses in the U.S.,

Advertising

Advertising Advertisers Education Communications

This day in search marketing history: January 12

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2015: Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation.

Search Marketers

Search Marketers Health Law Marketers

Smartphone Usage Statistics

Backlinko

MARCH 13, 2024

Year Smartphone Users Worldwide 2014 1 billion 2015 1.22 Mobile share accounts for 57.6% of daily internet time among users aged 16 to 64 worldwide. hours per day in 2023. Number of smartphone users worldwide grew by 2.15x since 2020, adding 2.61 billion new smartphone owners over time. billion 2016 1.43 billion 2017 1.66 billion 2018 1.94

Communications

Communications Product Marketers Marketing

This day in search marketing history: January 14

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers

Search Marketers Non-Profit SEO Marketers

How to Make an Animated GIF in Photoshop [Tutorial]

Hubspot Marketing

APRIL 6, 2022

In the following tutorial on making animated GIFs, I'm using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions. And by the summer of 2015, Facebook had also jumped on the GIF bandwagon. If you have access to Photoshop and a few minutes to spare, you can create an animated GIF in no time.

Email Marketing

Email Marketing Place Product Branding

Inside Google’s massive 2023 E-E-A-T Knowledge Graph update

Search Engine Land

OCTOBER 25, 2023

We started tracking Google’s Main Knowledge Graph (Knowledge Vault) in 2015 in our proprietary software, Kalicube Pro. Google has performed a significant update to the Knowledge Vault every summer since 2015. The Knowledge Vault is where Google stores its “facts” about the world.

Finance

Finance SEO Health Promotion

5 Online Side Hustles That Can Make You Over $10,000 a Month

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 In the news. billion and Microsoft bought LinkedIn a year later for $26.2 Back in 1995, Lynda Weinman taught digital media and motion graphics at the Art Center College of Design in California.

Transform

Transform Education Price eBook

How to Handle a Retreat: 16 Tips from Bufferoos as We Head to Cancún

Buffer Marketing

MARCH 1, 2024

Here’s who weighed in: Adnan Issadeen , Security and Compliance Engineer Years at Buffer: 8 Retreats attended: Madrid (2017), Singapore (2018), San Diego (2019) Åsa Nyström , VP Customer Advocacy Years at Buffer: 11 Retreats attended: San Francisco/Lake Tahoe (2013), Thailand (2013), Cape Town (2014), Sydney (2015), New York (2015), (..)

Logistics

Logistics Energy Food Communications

This day in search marketing history: January 29

Search Engine Land

JANUARY 28, 2023

by Greg Gifford 2018: Customer loyalty: A key ingredient for successful local search results by Wesley Young 2016: 3 Reasons B2B Marketers Must Embrace Mobile… Now by Patricia Hursh 2016: No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2 by Daniel Faggella 2015: How Medical Practices & Practitioners Should Set Up Google (..)

Search Marketers

Search Marketers Marketers Marketing Retail

How Social Media Influenced Coachella

Hubspot Marketing

APRIL 19, 2023

In 2015 and 2016 H&M partnered with Coachella organizers to launch #HMLovesCoachella, a clothing collection that captures the boho aesthetic the festival is known for. Since 2015, Revolve has hosted Revolve Festival, an invite-only party for celebrities and influencers.

Fashion

Fashion Influencer Marketing User-Generated Branding

Don't Let a Small Budget Hinder Video Marketing Plans

Kuno Creative

APRIL 7, 2022

Researchers at Wyzowl , a leading animated video explainer company, reported that 87% of the video marketers they spoke to earned a positive return on investment from their videos — a 33% jump from 2015.

Video Marketing

Video Marketing Marketing Plan Marketers Marketing

This day in search marketing history: March 18

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Marketers SEO Marketers Marketing

Apple Statistics – Users, Devices, and Revenue

Backlinko

JUNE 20, 2024

billion 2015 $233.72 Here’s a detailed breakdown of Apple music subscriber growth since October 2015: Date Apple Music Subscribers October 2015 6.5 Here’s a table with Apple’s annual revenue since 2009: Note: Apple’s fiscal year ends on the last Saturday of September. Year Apple Annual Revenue 2009 $42.91 billion 2010 $65.23

User-Generated

User-Generated Marketers Marketing Customer

The Future of Partnerships: Celebrities Working For Major Brands

Hubspot Marketing

SEPTEMBER 27, 2023

In 2015 Beyoncé famously turned down $6M cash from Uber to perform at a corporate event, instead taking the payment in equity which was valued at $300M in 2019. Pay Me in Equity Some celebrities are opting out of cash payments in favor of equity in the companies they work with.

Branding

Branding Entertainment Advertising Advertisers

Samsung expands metaverse presence with Discord

Martech

JUNE 7, 2022

Since its start in 2015, Discord has grown to over 100 million active users. Down the road, fans on the Samsung US server will be able to participate virtually at hybrid events that are also held at the brand’s physical New York store, Samsung 837 (located on 837 Washington St.). They’ll stay plugged in for future developments like NFT drops.

User-Generated

User-Generated Digital Marketing Promotion Product

Google Stops Using Web Light To Serve Lighter/Faster Version Of Your Pages

Search Engine Roundtable

DECEMBER 20, 2022

Since 2015 Google has been serving lighter-weight and thus faster-loading web pages over Web Light to some devices that just don't have the speed or capabilities to load the heavier version of the page. Well, that is now done; Google retired Web Light.

This day in search marketing history: February 2

Search Engine Land

FEBRUARY 1, 2023

Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January 2015: StatCounter said, conclusively, that the Firefox deal was responsible for Yahoo’s recent movement. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers

Search Marketers Shoppers SEO Marketers

Worldwide spend on marketing to hit $4.7 trillion by 2025

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. This is an increase of $1.1 The biggest spenders.

Transform

Transform Global Marketing Retail Marketers

15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

APRIL 7, 2022

Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. Launched in 2015, Yubo is a live-streaming app with a focus on friendships and connection, with 650 million users across 40 countries. It’ll take a lot to unseat LinkedIn, which has 722 million members.

Gen Z

Gen Z Finance User-Generated Transform

Revealing Average Screen Time Statistics

Backlinko

MARCH 11, 2024

Q3 2015 6 hours 20 minutes -0.8% There has been a reported increase in screen time among tweens (8-12 years old), from 4 hours 36 minutes in 2015 to 5 hours 33 minutes in 2021. Date Average Screen Time Annual Change Q3 2013 6 hours 9 minutes N/A Q3 2014 6 hours 23 minutes +3.7% Q3 2016 6 hours 29 minutes +2.6%

Entertainment

This day in search marketing history: January 5

Search Engine Land

JANUARY 4, 2023

2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com. 2015: So, The CTO Hates Your SEO Project… by Eric Enge. 2015: Local SEO In 2015 – Look At The Big Picture by Greg Gifford. GM Turning Its Cars Into Rolling (Local) Search Engines.

Search Marketers

Search Marketers SEO User-Generated Marketers

This day in search marketing history: January 7

Search Engine Land

JANUARY 6, 2023

2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. 2015: Reaching The Modern Family: Cross-Device Advertising Is A Must by John Cosley. Google Link Removal Requests Climb To 345 Million In 2014.

Search Marketers

Search Marketers Manufacturing SEO Marketers

Google replaces its Webmaster Guidelines with Google Search Essentials

Search Engine Land

OCTOBER 13, 2022

This is similar to Google dropped the named Webmaster Tools for Search Console in 2015. Name change : From Google Webmaster Guidelines to Google Search Essentials, because, well, Google doesn’t think webmaster is a term used much these days and/or it is too narrowly focused.

SEO

SEO Management

This day in search marketing history: March 25

Search Engine Land

MARCH 24, 2023

Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools 2015: You could now communicate subdomain moves in Google Webmaster Tools Change of Address tool. Google Launches Major Push To Get Local Businesses Online, Improve Data 2015: New site offered tools, content and solicited business owners to update information.

Search Marketers

Search Marketers PR Non-Profit SEO

Google’s search market share falls below 90% for first time since 2015

5 key trends we’re seeing in B2B marketing

Webinars

Trending Sources

3 Ways To Improve Any Ad in Minutes

Webinars

Shein Revenue and Usage Stats

Are marketers trusting AI too much? How to avoid the strategic pitfall

5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution

How to Start Using Video in Your Marketing

Robo-Authors: The Future of Writing in the Age of Artificial Intelligence

15 Online Review Statistics

Instagram Reels Vs Story: How to Use Both to Boost Engagement

How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

Grammys 2025 predictions, according to social media

AMZ Tracker Review: The Truth in 60 Seconds

iPhone vs Android Statistics

What’s in your stack? The 2025 Stackie Awards are open for entries, and we’re donating $100 for each one

37 of the Best Website Designs to Inspire You in 2022

No, ChatGPT isn’t stealing Google’s search market share

Homes Smell Better with Pura

The SEO’s guide to Google Search Console

Google denies manipulating ad auctions in resurfaced SMX Advanced clip

How to tackle ad fraud in 2025

This day in search marketing history: January 12

Smartphone Usage Statistics

This day in search marketing history: January 14

How to Make an Animated GIF in Photoshop [Tutorial]

Inside Google’s massive 2023 E-E-A-T Knowledge Graph update

5 Online Side Hustles That Can Make You Over $10,000 a Month

How to Handle a Retreat: 16 Tips from Bufferoos as We Head to Cancún

This day in search marketing history: January 29

How Social Media Influenced Coachella

Don't Let a Small Budget Hinder Video Marketing Plans

This day in search marketing history: March 18

Apple Statistics – Users, Devices, and Revenue

The Future of Partnerships: Celebrities Working For Major Brands

Samsung expands metaverse presence with Discord

Google Stops Using Web Light To Serve Lighter/Faster Version Of Your Pages

This day in search marketing history: February 2

Worldwide spend on marketing to hit $4.7 trillion by 2025

15 New Social Media Apps & Platforms You Might Not Know About

Revealing Average Screen Time Statistics

This day in search marketing history: January 5

This day in search marketing history: January 7

Google replaces its Webmaster Guidelines with Google Search Essentials

This day in search marketing history: March 25

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