Search Engine Land

NOVEMBER 9, 2023

Google has been “relatively stable” since August 2015. In the past seven years, Googe’s search market share has bounced around from 91.1% (December 2015) to 93.37% (February 2023). Google is still as dominant as it has been since 2015. But we can actually go further back than that on StatCounter.

Search Marketers 110

Search Marketers Gen Z Marketers Marketing 110

Search Engine Land

SEPTEMBER 22, 2023

Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. The SMX Advanced 2015 clip was resurfaced by Tinuiti’s VP of Research, Andy Taylor, who claims Dischler made the denial in response to a presentation he had just given. That’s just not what we do.”

Price 106

Price Advertising Advertisers Search Marketers 106

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2015: Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation.

Search Marketers 106

Search Marketers Health Law Marketers 106

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. This one might be the most viral infographic of 2015. Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them.

Content Marketing 144

Content Marketing Energy Education Marketers 144

Search Engine Land

OCTOBER 25, 2023

We started tracking Google’s Main Knowledge Graph (Knowledge Vault) in 2015 in our proprietary software, Kalicube Pro. Google has performed a significant update to the Knowledge Vault every summer since 2015. The Knowledge Vault is where Google stores its “facts” about the world.

Finance 134

Finance SEO Health Promotion 134

Practical eCommerce - Marketing

DECEMBER 16, 2022

Launched in 2015, the company has scaled to 180 employees. Pura makes and sells smart fragrance diffusers controlled via a phone app. CMO Daniel Lacey tells the story. The post Homes Smell Better with Pura appeared first on Practical Ecommerce.

CMO 107

CMO eCommerce 107

Martech

JUNE 7, 2022

Since its start in 2015, Discord has grown to over 100 million active users. Down the road, fans on the Samsung US server will be able to participate virtually at hybrid events that are also held at the brand’s physical New York store, Samsung 837 (located on 837 Washington St.). They’ll stay plugged in for future developments like NFT drops.

User-Generated 128

User-Generated Digital Marketing Promotion Product 128

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. This is an increase of $1.1 The biggest spenders.

Transform 126

Transform Global Marketing Retail Marketers 126

Hubspot Marketing

APRIL 19, 2023

In 2015 and 2016 H&M partnered with Coachella organizers to launch #HMLovesCoachella, a clothing collection that captures the boho aesthetic the festival is known for. Since 2015, Revolve has hosted Revolve Festival, an invite-only party for celebrities and influencers.

Fashion 109

Fashion Influencer Marketing User-Generated Branding 109

Kuno Creative

APRIL 7, 2022

Researchers at Wyzowl , a leading animated video explainer company, reported that 87% of the video marketers they spoke to earned a positive return on investment from their videos — a 33% jump from 2015.

Video Marketing 111

Video Marketing Marketing Plan Marketers Marketing 111

Search Engine Land

JANUARY 28, 2023

by Greg Gifford 2018: Customer loyalty: A key ingredient for successful local search results by Wesley Young 2016: 3 Reasons B2B Marketers Must Embrace Mobile… Now by Patricia Hursh 2016: No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2 by Daniel Faggella 2015: How Medical Practices & Practitioners Should Set Up Google (..)

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Hootsuite

APRIL 6, 2023

oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@EllenDeGeneres) March 3, 2014 The live-streaming wars begin (2015) Meerkat was the first app to start the live-streaming craze (RIP). It was so popular that Apple awarded the app the iOS app of the year in 2015. RIP to Periscope, 2015-2021. Best photo ever.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Hubspot Marketing

SEPTEMBER 27, 2023

In 2015 Beyoncé famously turned down $6M cash from Uber to perform at a corporate event, instead taking the payment in equity which was valued at $300M in 2019. Pay Me in Equity Some celebrities are opting out of cash payments in favor of equity in the companies they work with.

Branding 121

Branding Entertainment Advertising Advertisers 121

Hubspot Marketing

JULY 23, 2024

Back in 2015, I worked for a medium-sized British software company. Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts.

Promotion 127

Promotion User-Generated Advertising Advertisers 127

Search Engine Roundtable

DECEMBER 20, 2022

Since 2015 Google has been serving lighter-weight and thus faster-loading web pages over Web Light to some devices that just don't have the speed or capabilities to load the heavier version of the page. Well, that is now done; Google retired Web Light.

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98

Martech

APRIL 15, 2024

It was taken private in 2015 for about $5.3 Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. billion by a consortium that included Permira and CPPIB. Informatica went public again in 2021. Why we care.

CRM 108

CRM Management Customer Marketing Strategy 108

Search Engine Land

FEBRUARY 1, 2023

Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January 2015: StatCounter said, conclusively, that the Firefox deal was responsible for Yahoo’s recent movement. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Martech

JANUARY 23, 2023

Raab in 2015, which stands for the splice of marketing, advertising, and technology. Dig deeper: Enterprise Customer Data Platforms: A Marketer’s Guide What is “madtech “ ? It’s a term used to signify the growing convergence of marketing and advertising technologies. ” Clearcode blog Get MarTech!

CMO 116

CMO Advertising Advertisers Customer 116

Backlinko

MARCH 11, 2024

Q3 2015 6 hours 20 minutes -0.8% There has been a reported increase in screen time among tweens (8-12 years old), from 4 hours 36 minutes in 2015 to 5 hours 33 minutes in 2021. Date Average Screen Time Annual Change Q3 2013 6 hours 9 minutes N/A Q3 2014 6 hours 23 minutes +3.7% Q3 2016 6 hours 29 minutes +2.6%

Entertainment 91

Entertainment 91

Hubspot Marketing

JULY 22, 2024

Differentiate Brands Through Design Back in 2015, Gander worked on the rebranding for Banza , a pasta made from chickpeas. It’s a pendulum, after all. Contrary to the popular style on the pasta aisle back then (think Barilla’s simplistic blue packaging ), Gander went for a bright and expressive style.

Food 110

Food Branding Transform Retail 110

Martech

APRIL 18, 2022

billion in 2015, according to Backlinko. As with all things digital, social media has seen its popularity surge during the pandemic. Worldwide 4.48 billion people currently use social media, more than double from 2.07 In the U.S., use has increased from 5% of adults in 2005 to 72% in 2021, according to Pew Research.

Advertisers 119

Advertisers Advertising Food Retail 119

Martech

APRIL 24, 2023

Musk co-founded OpenAI in 2015 but sold off his stake several years later. In response, Musk threatened to sue Microsoft, claiming the tech giant illegally used Twitter data to train its AI. Microsoft is a major investor in OpenAI, the company behind ChatGPT, and therefore responsible for deciding what data it was trained on. Get MarTech!

Advertising 119

Advertising Advertisers Digital Marketing Management 119

Backlinko

OCTOBER 22, 2024

Here’s a detailed breakdown of Shein’s annual app downloads since 2015: Year Shein Downloads 2015 2.71 In 2023, shoppers worldwide downloaded Shein 261.94 million times, showing a 31.38% year-over-year increase. million 2016 10.23 million 2017 18.66 million 2018 59.06 million 2019 68.26 million 2020 123.43 million 2021 177.49

Gen Z 92

Gen Z Fashion Millennials Retail 92

Martech

MARCH 10, 2022

This is a huge increase from 27% in 2015, the first year the survey was conducted. Organizations say they are being held back by internal silos, incompatible technologies, inadequate data and critically, talent. More than 55% said a skills shortage is holding them back.

Transform 111

Transform eCommerce Digital Marketing Management 111

Backlinko

JUNE 20, 2024

billion 2015 $233.72 Here’s a detailed breakdown of Apple music subscriber growth since October 2015: Date Apple Music Subscribers October 2015 6.5 Here’s a table with Apple’s annual revenue since 2009: Note: Apple’s fiscal year ends on the last Saturday of September. Year Apple Annual Revenue 2009 $42.91 billion 2010 $65.23

User-Generated 89

User-Generated Marketers Marketing Customer 89

Martech

MAY 8, 2024

In 2015 (yes, hacking biometric data has been going on for a long time), hackers stole fingerprint records from 5.6 million Department of Defense and other U.S. government employees.

Law 129

Law Customer Branding Marketers 129

Search Engine Land

FEBRUARY 25, 2023

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. Welcome Martin Beck, Who Joins Third Door Media From The Los Angeles Times 2014: Beck was Third Door Media’s Social Media Reporter from March 2014 through December 2015.

Search Marketers 107

Search Marketers Marketers Marketing Advertising 107

Search Engine Land

JANUARY 6, 2023

2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. 2015: Reaching The Modern Family: Cross-Device Advertising Is A Must by John Cosley. Google Link Removal Requests Climb To 345 Million In 2014.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Even in 2015, Episerver was locating itself in the digital experience platform category.

Transform 116

Transform Marketers Marketing CMO 116

Search Engine Land

OCTOBER 13, 2022

This is similar to Google dropped the named Webmaster Tools for Search Console in 2015. Name change : From Google Webmaster Guidelines to Google Search Essentials, because, well, Google doesn’t think webmaster is a term used much these days and/or it is too narrowly focused.

SEO 126

SEO Management 126

Martech

APRIL 1, 2022

The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% last year, according to a Pew survey. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Further, the cord-cutting trend continues apace. The problem … part2.

Product 122

Product Price Advertising Advertisers 122

Martech

AUGUST 10, 2022

YoY between 2015 and 2019. Electronics, the largest ecommerce category with 18.6% share of spend in 2021, had the second biggest category price drop, down 9.3% YoY (2% month over month). That is close to its pre-pandemic level – electronic prices fell an average of 9.1% It is also the category’s third straight month of price decreases.

Price 116

Price eCommerce Food Retail 116

Search Engine Land

MARCH 24, 2023

Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools 2015: You could now communicate subdomain moves in Google Webmaster Tools Change of Address tool. Google Launches Major Push To Get Local Businesses Online, Improve Data 2015: New site offered tools, content and solicited business owners to update information.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Martech

APRIL 18, 2023

The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Further, the cord-cutting trend continues apace. Get MarTech! In your inbox.

Advertising 111

Advertising Advertisers Branding B2C 111

Search Engine Land

JANUARY 1, 2023

2015: The outage to Yahoo’s dedicated search site lasted more than four hours. 2015: What people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. 2015: Breaking The Glass Ceiling Of Search Through Acquisition by Matthew Barby. by Brittany Page.

Search Marketers 104

Search Marketers Marketers Manufacturing Marketing 104