Marketing Insider Group

DECEMBER 22, 2014

My Top Marketing Predictions For 2015. In 2015 we’ll finally realize that content is a strategic asset across the enterprise. 2015’s Top Marketing Trends. For more great trends and predictions for marketing in 2015, check out: 60 Content Marketing Predictions For 2015 (Content Marketing Institute).

PR 106

PR Marketing Marketers Entertainment 106

Adobe Experience Cloud Blog

AUGUST 18, 2015

Author: Aseem Badshah We’re more than halfway through 2015. (It There’s still 4+ months remaining in 2015, so don’t waste it. With this in mind, let’s analyze how we can leverage the first half of 2015 in order to close the year out strong. 2015 was, and still is, the year of the marketer.

Thought Leadership 134

Thought Leadership Law Marketing Marketers 134

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015. The post The Best Marketing Conferences Of 2015 appeared first on B2B Marketing Insider. I know I won’t get them all, so please provide your feedback in the comments below! Content Marketing'

Marketing 111

Marketing Marketers Digital Marketing Social Media Marketing 111

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

What were your primary learnings at Content Marketing World 2015? Insights from Content Marketing World 2015 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Or if you were unable to attend—what content questions would you have wanted the keynotes and sessions to address?

Content Marketing 134

Content Marketing Thought Leadership Fashion Marketing 134

Adobe Experience Cloud Blog

JUNE 22, 2015

It’s clear that by the end of 2015, we will see a dramatic increase in marketing budgets for mobile-first strategies. The app will be a differentiator that puts these innovating companies far ahead of the competition. Let the mobile race begin!

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Rock Content

DECEMBER 28, 2015

But whoever they are (and however much they get paid), the folks behind 2015’s best data visualizations have done the following things well: Used design and/or data science to make insights from a data set easily understood. Here are a few of our favorites from 2015. Google Search: A Year in Trends 2015.

Food 75

Food Place Content Marketing Marketing 75

Adobe Experience Cloud Blog

MAY 15, 2015

2015 Is the Year of Sales and Marketing Alignment. Event Management – 1600% increase in lead velocity and 15% reduction in set-up and execution costs. Account and Predictive Scoring – 25% improvement in lead-to-opportunity conversion. Predictive Targeting – 50% increase in webinar attendance. Did you score a selfie with Magic Johnson?

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Or, if you couldn’t attend, what idea from the keynotes do you think is most compelling or relevant to your organization? Event Marketing b2b Consumer'

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

Marketing Insider Group

JANUARY 7, 2015

We asked our favorite marketing thought-leaders to tell us what they see in store for 2015. What are your digital marketing predictions for 2015? According to Neil Patel, co-founder of KISSmetrics , community is going to be a big focus of marketing in 2015. So what will content look and act like in the near future? ” 11.

Transform 110

Transform User-Generated Millennials Marketing 110

Adobe Experience Cloud Blog

JULY 3, 2015

Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. But it didn’t take long before it was clear that we were a company with the right technology, in the right place, at the right time.

Transform 134

Transform Thought Leadership Advertising Advertisers 134

Traackr

AUGUST 29, 2017

What are the critical challenges of marketers to plan their 2015 budget as allocations shift towards digital spend, away from traditional paid media?

Marketing 45

Marketing Marketers 45

Duct Tape Marketing

OCTOBER 23, 2015

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. Check out our 2015 guide to media relation tools. Essentially Influencer Marketing can be defined as the concept of creating relationships which are mutually beneficial to brand and influencer. Interested in hearing more?

Influencer Marketing 75

Influencer Marketing CRM PR Food 75

Marketing Insider Group

JANUARY 30, 2016

The post 10 Things I Learned in 2015 appeared first on Marketing Insider Group. At the beginning of each year, I look back on the previous year to see what worked, what didn’t, and what I can take from all of my experiences to make the most of the present.

Marketing 57

Marketing Marketers Content Marketing 57

Backlinko

OCTOBER 22, 2024

Here’s a detailed breakdown of Shein’s annual app downloads since 2015: Year Shein Downloads 2015 2.71 In 2023, shoppers worldwide downloaded Shein 261.94 million times, showing a 31.38% year-over-year increase. million 2016 10.23 million 2017 18.66 million 2018 59.06 million 2019 68.26 million 2020 123.43 million 2021 177.49

Gen Z 81

Gen Z Fashion Millennials Retail 81

Traackr

AUGUST 29, 2017

Here are 10 buzzwords and idioms we found to be overused or misused that we’d love for all of us to make a collective 2015 wish to fix or kill.

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Duct Tape Marketing

OCTOBER 20, 2015

3 Highly Effective Link Building Tactics for 2015 and Beyond written by John Jantsch read more at Duct Tape Marketing. Below are three highly effective link building tactics for 2015 and beyond. No matter how often Google updates their algorithm in an attempt to devalue backlinks, they remain an important factor.

Fashion 75

Fashion eBook Promotion SEO 75

Backlinko

MARCH 13, 2024

Android accounted for more than half of the mobile operating system market for the first time in 2015, with a 53.65% share at a time and continued its dominance as the most-used mobile operating system among worldwide users. Android had the highest recorded market share of 46.42% in 2015 (vs. 42.58% 2015 50.85% 46.42% 2016 53.19% 45.2%

Branding 108

Branding Marketing Marketers 108

Duct Tape Marketing

DECEMBER 28, 2015

Duct Tape Marketing’s Most Shared Posts of 2015 written by Alex Boyer read more at Duct Tape Marketing. 2015 was an exciting year for the Duct Tape Marketing team. Here are the top-5 most shared posts of 2015 (via Buzzsumo ): Top 4 Content Marketing Metrics.

Analytics 48

Analytics Email Marketing SEO Content Marketing 48

Dreamgrow

NOVEMBER 6, 2022

I was a “Review Club” regular back in 2015-2016. Welcome to my AMZ Tracker review. The post AMZ Tracker Review: The Truth in 60 Seconds appeared first on Dreamgrow.

eCommerce 130

eCommerce 130

Search Engine Land

NOVEMBER 9, 2023

Google has been “relatively stable” since August 2015. In the past seven years, Googe’s search market share has bounced around from 91.1% (December 2015) to 93.37% (February 2023). Google is still as dominant as it has been since 2015. But we can actually go further back than that on StatCounter.

Search Marketers 110

Search Marketers Gen Z Marketing Marketers 110

Search Engine Land

SEPTEMBER 22, 2023

Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. The SMX Advanced 2015 clip was resurfaced by Tinuiti’s VP of Research, Andy Taylor, who claims Dischler made the denial in response to a presentation he had just given. That’s just not what we do.”

Price 106

Price Advertising Advertisers Search Marketers 106

Marketing Insider Group

DECEMBER 29, 2015

The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […].

Management 45

Management Marketing Marketers Content Marketing 45

Search Engine Land

SEPTEMBER 18, 2024

Google’s AI systems Google has been using some form of AI to identify, weigh and order URLs since around 2015, with its first AI system called RankBrain. RankBrain (2015) The RankBrain system was the first step to help the search engine to “understand how words relate to concepts.”

Transform 96

Transform SEO User-Generated Education 96

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2015: Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation.

Search Marketers 106

Search Marketers Health Law Marketing 106

Search Engine Land

FEBRUARY 24, 2023

Google Testing A Red “Slow” Label In The Search Results For Slower Sites 2015: The slow label would indicate if a particular webpage was slow and warn the user before clicking over to the site that it may load slowly.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Marketing Insider Group

DECEMBER 27, 2015

The post The 20 Best Infographics Of 2015 appeared first on Marketing Insider Group. Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Why wouldn’t you want to use infographics in your content marketing? In […].

Entertainment 41

Entertainment Content Marketing Marketing Marketers 41

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Backlinko

JUNE 20, 2024

billion 2015 $233.72 Here’s a detailed breakdown of Apple music subscriber growth since October 2015: Date Apple Music Subscribers October 2015 6.5 Here’s a table with Apple’s annual revenue since 2009: Note: Apple’s fiscal year ends on the last Saturday of September. Year Apple Annual Revenue 2009 $42.91 billion 2010 $65.23

User-Generated 78

User-Generated Marketing Marketers Customer 78

Search Engine Land

FEBRUARY 18, 2023

This was actually the culmination of a test that began in 2010 and ramped up significantly in 2015 , mostly outside of the U.S. Google’s New Hacked Classifier Misclassifies Some Web Sites As Hacked 2015: Many websites noticed Google labeled their sites as being hacked and dangerous in the search results.

Search Marketers 88

Search Marketers Finance Marketing Marketers 88

Backlinko

MARCH 11, 2024

Q3 2015 6 hours 20 minutes -0.8% There has been a reported increase in screen time among tweens (8-12 years old), from 4 hours 36 minutes in 2015 to 5 hours 33 minutes in 2021. Date Average Screen Time Annual Change Q3 2013 6 hours 9 minutes N/A Q3 2014 6 hours 23 minutes +3.7% Q3 2016 6 hours 29 minutes +2.6%

Entertainment 80

Entertainment 80

Search Engine Land

JANUARY 26, 2023

Google Seeking Testers For Search Queries Report In Webmaster Tools 2015: Google was looking for some volunteers to test out an early version of the updated search queries report within Google’s Webmaster Tools. Download Legacy PLA Product Target Data Prior To March 23 2015: If advertisers wanted to keep a record of that older data.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Atlanta, Seattle and Boston.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Search Engine Land

MARCH 10, 2023

Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool 2015: Google added a report that showed which resources you were blocking GoogleBot from by host name and updated the fetch and render tool. Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Practical eCommerce - Marketing

DECEMBER 16, 2022

Launched in 2015, the company has scaled to 180 employees. Pura makes and sells smart fragrance diffusers controlled via a phone app. CMO Daniel Lacey tells the story. The post Homes Smell Better with Pura appeared first on Practical Ecommerce.

CMO 100

CMO eCommerce 100

Search Engine Land

MARCH 5, 2023

Google: The Mobile Friendly Update Ranking Factor Will Be Real Time & On A Page-By-Page Basis 2015: Google’s Gary Illyes answered some questions around this new ranking factor at SMX West. Google May Discontinue Its AJAX Crawlable Guidelines 2015: Gary Illyes indicated Google would be decommissioning its guidelines.

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Search Engine Land

OCTOBER 25, 2023

We started tracking Google’s Main Knowledge Graph (Knowledge Vault) in 2015 in our proprietary software, Kalicube Pro. Google has performed a significant update to the Knowledge Vault every summer since 2015. The Knowledge Vault is where Google stores its “facts” about the world.

Finance 134

Finance SEO Health Promotion 134

Search Engine Land

MARCH 3, 2023

How Google Made It A Little Harder To Reach Google.com From Outside The US 2015: Google said the change was meant to help local searchers, but did the Right To Be Forgotten play a role? Google Launches AdWords App For Android 2015: This was the first time Google had launched a native app for monitoring and managing AdWords campaigns.

Search Marketers 88

Search Marketers SEO Health Marketing 88