SmartBrief - Marketing
JULY 16, 2024
In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.
Adobe Experience Cloud Blog
JANUARY 26, 2015
My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.
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Adobe Experience Cloud Blog
APRIL 14, 2015
For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time.
Adobe Experience Cloud Blog
AUGUST 27, 2015
In case you haven’t heard, let me be your insider guide to what you can expect at Marketing Nation Online 2015: Sit in on 25+ thought leadership sessions to hear the latest from industry movers & shakers (where is marketing heading?). Join us , why don’t you!? Mingle with thousands of your marketing peers (can you say brainpower?
Hubspot Marketing
JULY 23, 2024
Back in 2015, I worked for a medium-sized British software company. It broke the norms for newspaper advertising with an overwhelming amount of white space that caught attention and challenged the industry norms, showcasing the car’s unusually small design as a benefit, not a drawback. Here’s what I saw. The "Think small."
Adobe Experience Cloud Blog
JUNE 22, 2015
The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media. It’s clear that by the end of 2015, we will see a dramatic increase in marketing budgets for mobile-first strategies. A mobile app is a very strategic marketing asset.
Marketing Insider Group
JANUARY 26, 2015
Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015. Ad:Tech Digital Marketing Conference is May 20-21 in San Francisco, CA and will bring together all the best minds on marketing, technology, media and advertising. Content Marketing'
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