Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 85

Advertising Advertisers PR Millennials 85

Marketing Insider Group

DECEMBER 22, 2014

My Top Marketing Predictions For 2015. In 2015 we’ll finally realize that content is a strategic asset across the enterprise. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. 2015’s Top Marketing Trends. Content Marketing'

PR 96

PR Marketing Marketers Entertainment 96

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! in 2015 to a projected 19.5% in 2015 to a projected 19.5% It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Essential strategies for e-commerce advertising.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015. Ad:Tech Digital Marketing Conference is May 20-21 in San Francisco, CA and will bring together all the best minds on marketing, technology, media and advertising. Content Marketing'

Marketing 111

Marketing Marketers Digital Marketing Social Media Marketing 111

Bannerflow

MARCH 18, 2021

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. Nextory is a streaming service for audiobooks and e-books founded in Sweden in 2015. Or if you would like to see how Bannerflow’s creative advertising platform works apply for a demo now!

Advertising 98

Advertising Advertisers Copywriting Branding 98

Martech

JANUARY 19, 2022

“We connect all the different places where they’re running advertising to our system. We started doing global work in advertising in 2015, a result of me having the privilege of being the second jury president for the Glass Lions.” This then allows us, via APIs, to pull in all of their content.

Advertising 100

Advertising Advertisers Entertainment Branding 100

Search Engine Land

MARCH 14, 2023

With an exciting product now offering more levers to ensure brand safety and profitable ad spend, there’s never been a better time for DTC brands (and other Facebook-first advertisers) to test a Performance Max campaign meaningfully. In this article, I’ll walk you through: What Google offers that Facebook can’t.

Advertising 88

Advertising Advertisers Price Branding 88

Adobe Experience Cloud Blog

JULY 3, 2015

Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising.

Transform 134

Transform Thought Leadership Advertising Advertisers 134

Adobe Experience Cloud Blog

JUNE 22, 2015

The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media. It’s clear that by the end of 2015, we will see a dramatic increase in marketing budgets for mobile-first strategies. A mobile app is a very strategic marketing asset.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Search Engine Land

SEPTEMBER 22, 2023

Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. The SMX Advanced 2015 clip was resurfaced by Tinuiti’s VP of Research, Andy Taylor, who claims Dischler made the denial in response to a presentation he had just given. That’s just not what we do.” Why we care.

Price 106

Price Advertising Advertisers Search Marketers 106

Sprout Social

JANUARY 28, 2020

If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan of action. Read on for our walkthrough of Instagram advertising, why it’s a great strategy for your business and how to create your first ads. What is Instagram advertising? Target your audience.

Advertising 144

Advertising Advertisers User-Generated Promotion 144

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Marketing Insider Group

JANUARY 7, 2015

Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. We asked our favorite marketing thought-leaders to tell us what they see in store for 2015.

Transform 101

Transform User-Generated Millennials Marketing 101

Hubspot Marketing

MAY 6, 2024

Image Source Moreover, Twitter’s financial health took a hit in 2023 due to a nearly 50% decline in advertising revenue and significant debt. Another reason for this decision is that Twitter’s research from 2015 showed that over 500,000 users were using Twitter without logging in. The comments below this post were a mixed bag.

Advertising 102

Advertising Advertisers User-Generated Marketing 102

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” That’s been our bread and butter for a while.

Advertising 103

Advertising Advertisers Retail User-Generated 103

Bannerflow

DECEMBER 14, 2020

E-commerce advertising trends for 2021 could be the saviour for many for brands. What 2021 e-commerce advertising trends will we be considering? Adapting your e-commerce advertising post Covid-19. Mobile display advertising. Adapting your e-commerce advertising post Covid-19. Mobile display e-commerce advertising.

Advertising 97

Advertising Advertisers Shoppers Retail 97

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? Why is transparency in display advertising important? Transparency in media buying and programmatic advertising today. Where does it come from?

Advertising 89

Advertising Advertisers Digital Marketing Branding 89

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. What Makes Food Advertisements Unique? Luckily, there are so many ways to bring food to life in digital food advertisements. What makes food advertisements unique is their ability to turn the mundane into excitement. Great Food Advertisement Examples.

Food 83

Food Advertising Advertisers Millennials 83

Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Hubspot Marketing

APRIL 1, 2018

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. How to Create an Advertisement. Set company goals for this advertisement. Identify the advertisement's channel and format. Determine where this audience consumes content.

Advertising 145

Advertising Advertisers Product Branding 145

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Advertisers User-Generated Promotion 112

Search Engine Land

APRIL 23, 2024

Google allegedly prevented Yahoo Japan from accessing crucial technology required to generate targeted ad revenue from mobile searches from 2015 to 2022, according to Japan’s Fair Trade Commission (FTC). Google then committed to giving Yahoo Japan access to keyword-tied targeted advertising technology, Bloomberg reported.

Advertising 76

Advertising Advertisers 76

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Search Engine Land

FEBRUARY 18, 2023

This was actually the culmination of a test that began in 2010 and ramped up significantly in 2015 , mostly outside of the U.S. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”

Search Marketers 88

Search Marketers Finance Marketing Marketers 88

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

illumin

FEBRUARY 12, 2024

The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49. Now the Chiefs have won the Super Bowl, the biggest game of the year for football fans and a prize for advertisers too.

Advertising 105

Advertising Advertisers Social Media Marketing Branding 105

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. WordPress 5.9

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Read more about it in Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks. Car Makers Drove 14.4

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Martech

AUGUST 11, 2023

CTV hit this mark in 2019, while retail media did so in 2015. Yet, advertisers are largely taking money from the linear TV budget to spend in CTV, which doesn’t match the new value CTV can potentially create for advertisers. Here’s a chart showing the growth of both markets after reaching $10 billion in revenue. CTV vs. YouTube.

Retail 90

Retail Advertising Advertisers Customer 90

Search Engine Land

FEBRUARY 9, 2023

Here’s how Google’s own ads impact bids & pricing in AdWords auctions 2017: Google took steps to minimize the impact of its ads on CPCs, but advertisers paid as if Google didn’t win its ad positions, not as if Google didn’t bid at all. After Nine Years, Google’s Udi Manber Moves On 2015: Manber was VP of Engineering at YouTube.

Search Marketers 75

Search Marketers Pharmaceutical Price Marketing 75

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Tests Search Results Listings Without Descriptions 2015: Google tested how searchers would react to not seeing a snippet description in the search results.

Search Marketers 88

Search Marketers SEO Health Marketing 88

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. 2015: Some users were missing their Google Now cards, which they rely on to see if there will be traffic on the way to work, how cold it may be or other useful information for their day. Also on this day.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Search Engine Land

JANUARY 19, 2023

Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche. Google Overtakes Traditional Media To Become Most Trusted News Source 2015: Google’s brand strength around the world was also likely a factor in these rankings. What Time Is The State Of The Union? Yahoo Sees Big 1.6%

Search Marketers 88

Search Marketers SEO Marketing Marketers 88