Rock Content

NOVEMBER 24, 2015

As online advertising flounders, eMarketer predicts content marketing spending is expected to increase from $112 billion to $300 billion in the next four years. Our CEO Matt Cooper published an article for the CMO.com explaining the advantages of using content marketing to attract customers. What do these numbers suggest?

Advertising 69

Advertising Advertisers Market Research Promotion 69

Content Marketing Institute

JULY 6, 2018

The hashtag started on Black Friday 2015 when REI invited the nation to reconnect with their families and friends instead of shopping for holiday deals. Even before the research study, REI had an internal team working for a year to prepare and to evaluate the company’s gender equality practices. In 2015, the REI Foundation made a $1.5

Content Marketing 108

Content Marketing Health Marketing Marketers 108

SocialPilot

FEBRUARY 9, 2024

This web marketer can be found expressing his fondness for AI and what it holds for us in the future on Twitter. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Jeff is a major player in content marketing, but his expertise doesn’t stop there.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

OCTOBER 26, 2020

CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. Revenue by traffic source: This shows you which traffic source is most profitable and clarifies where you should spend your marketing and advertising dollars. The pandemic hasn’t been good for everyone.

eCommerce 133

eCommerce Retail Shoppers Shipping 133

Hubspot Marketing

APRIL 2, 2019

In a 2015 global Nielsen survey , almost 60% of shoppers said they actively buy from brands they know, and 21% said they bought a product because they liked the brand. Branding supports your marketing and advertising efforts. That’s where target market research comes in. Advertising.

Branding 145

Branding Shoppers Entertainment Advertising 145

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research 86

Market Research Non-Profit Transform Marketing 86

Content Marketing Institute

NOVEMBER 26, 2018

One successful but often overlooked approach is publishing original research. I’m not referring to market research, customer research, or competitive research, I’m talking about how marketers host an original research project and publish the results of that effort.

User-Generated 96

User-Generated Food Entertainment Retail 96

Contently B2C

AUGUST 9, 2016

Market research and surveys are staples of brand development. The manifesto is deeply informed by market research. The brand hasn’t published a food-related post since February 2015, when it included an interview with a popular vegetarian food blogger. This isn’t news, obviously. Living the life.

Branding 52

Branding Food Health Fashion 52

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

Whitepaper 105

Whitepaper Pharmaceutical Marketing Marketers 105

On24- CMO Confessions

MARCH 18, 2021

During my time as an analyst, I think those that have been there, like you, sort of know how diverse it can be, especially once you’re in a more senior position at a market research firm. And, similarly with those companies, it is about great marketing and a ton of advertising to find the right people.

CMO 52

CMO Tentpole B2C Retail 52

Neil Patel

MARCH 31, 2021

Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. Concerned about the implications of advertisers capturing vast quantities of consumer data with no checks or balances in place, the U.S.

Advertising 103

Advertising Advertisers User-Generated Place 103

Search Engine Land

JANUARY 15, 2023

2015: Google was sticking with the figure it gave in 2012 but stressed it’s “over” that amount. 2015: The figure was important because it meant searchers often didn’t need to leave Google to visit a publisher’s site. . 2015 Oscar Nominations Now Showing In Google Knowledge Graph & Bing Carousel.

Search Marketers 78

Search Marketers Real Estate SEO Marketing 78