Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. The ages of those considered to be in Generation Z vary by source.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

FEBRUARY 27, 2017

Social Media Advertising Statistics. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. billion users.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. of Millennials, 77.5% While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( Statista ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at. This stat is meant to reassure advertisers and brands who don’t want their commercials running alongside, say, fake cancer cures. billion dollars in advertising revenue in 2020.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hubspot Marketing

JANUARY 9, 2023

Discord is a voice and chat platform launched in May 2015, and it now has over 150 million monthly users. Pro Tip: The platform doesn't have any native advertising tools, but it's a great avenue for brands to discuss with their audience about shared topics of interest in real time. Twitter Alternatives for Audio Content.

Gen Z 125

Gen Z Marketing Marketers Millennials 125

Hootsuite

JUNE 21, 2023

Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Our 2019 YTD return of 35.38% is over 100% higher than the second best performing options fund as we have beat the S&P every year since our 2015 inception! Thirteen years later, FINRA has quite a lot to say about social media.

Gen Z 110

Gen Z Communications Education Millennials 110

Marketing Insider Group

JUNE 9, 2015

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. When it comes to selling advertising, mobile still has a MASSIVE growth opportunity. Millennials Dominate The New Workforce. Think again.

Millennials 90

Millennials User-Generated Marketing Strategy Communications 90

Hootsuite

DECEMBER 15, 2021

Advertising on TikTok is hotter than ever. That’s a lot of time to be advertised to. Read more about advertising on TikTok in our complete guide to TikTok Ads. Gentleman – Dance Hits 2015. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app.

Gen Z 144

Gen Z User-Generated Fashion Transform 144

Duct Tape Marketing

FEBRUARY 22, 2016

If you don’t get SEO and your website right, many of your referral leads, trade show leads, and advertising leads bounce right into the arms of the competition. . Outbound marketing and advertising create demand. 46% of B2B researchers are millennials. I Never Click On The Paid Ads”.

SEO 51

SEO Millennials Inbound Marketing Outbound Marketing 51

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. One survey revealed 62% of US adults say diversity in a brand’s advertising impacted the way they perceived that brand’s products or services. Apple’s #ShotOniPhone.

Gen Z 141

Gen Z User-Generated Millennials Branding 141

Sprout Social

NOVEMBER 28, 2016

This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Highly targeted advertising. Targeted and effective advertising.

eCommerce 95

eCommerce Shoppers Millennials User-Generated 95

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. The content creator base on YouTube is the biggest in the world, with some people earning five or six figures a year.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler.

Fashion 107

Fashion Food Millennials Entertainment 107

Adobe Experience Cloud Blog

AUGUST 18, 2016

Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. And the importance of mobile will only accelerate as mobile-first millennials become more financially independent. Uber uses technology and mobile devices to connect a marketplace of individuals who need rides to individuals with cars.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Marketing Insider Group

SEPTEMBER 21, 2015

Ad blocking technology is becoming a big threat for advertisers who are trying to reach consumers with brand promotion. Ad-block is also catching on in the US, the study reported 45 million of active users as of June 2015, which is about a 50% increase compared to last year. billion from advertising in 2014, but lost $6.6

User-Generated 88

User-Generated Millennials Advertisers Advertising 88

Hubspot Marketing

MAY 1, 2017

So the question became: how could they get their advertisements into expectant mothers’ hands without making it appear they were spying on them? It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. Source: ShareaCoke.com. The Example. 5) Spotify.

Personalized Marketing 144

Personalized Marketing COS Branding Price 144

Duct Tape Marketing

FEBRUARY 9, 2017

Facebook launched the Facebook Live service in August 2015 for verified public persons through the iOS Mentions app. With more than 600 million monthly active users, Instagram is one of the biggest mobile platform for businesses and advertisers and recently they launched Instagram Stories. Millennials are in love in Snapchat.

Millennials 72

Millennials Advertisers Advertising Price 72

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Marketing Insider Group

JULY 1, 2020

Advertising, even with today’s sophisticated digital ads , can create overexposure. Advertising, on the other hand, is rented space – you have to constantly purchase a media channel in order to market. Here is Rebecca Lieb : “It isn’t advertising. This is in contrast to traditional marketing. It’s not rented space. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. This year, Love Island earned its broadcasting channel ITV £12m in advertising fees before the first episode even aired. First of all, Love Island viewers are almost exclusively Millennials and Gen Z.

Gen Z 130

Gen Z Fashion Influencer Marketing Millennials 130

Hubspot Marketing

AUGUST 18, 2022

Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing — and so West Elm could advertise its chic bedroom furniture. The release of "Star Wars: Episode VII The Force Awakens" in 2015 was no exception. Enter West Elm, a high-end furniture company. Image Source. Image Source. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Duct Tape Marketing

SEPTEMBER 29, 2016

Even millennials are said to be obsessed with user-generated content. Winners were scouted by the company for its 2014 advertising campaign. Old-fashioned marketing strategies would opt to advertise positive responses. Millennials Love User-Generated Content [Infographic].” December 16, 2015. Refinery 29.

User-Generated 78

User-Generated Branding Millennials Retail 78

Hootsuite

NOVEMBER 4, 2019

Facebook advertising stats. That number from Pew Research is way down from 71% in 2015. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. Advertisers are putting nearly half of all the money spent on Facebook ads into only 10.1%of 94% of Facebook’s advertising revenue comes from mobile.

User-Generated 112

User-Generated Marketing Marketers Advertisers 112

Sprout Social

OCTOBER 17, 2016

Resource A Beginner's Guide to Twitter Advertising Get Shoutouts A good way to grow your Twitter audience is through mentions from other accounts. Advertising on Twitter Twitter Ads allow brands to reach a wider audience than they can reach organically. 91% of millennials are on Facebook. You can track this in Google Analytics.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111