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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) The post 9 Places to Source Authoritative Stats for Your Content Marketing appeared first on Marketing Insider Group. This practice is just wrong.

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Google: Apple rejected Microsoft Bing deal over quality and advertising worries

Search Engine Land

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. And their advertising organization and how they monetize was not very good either.” Justice Department.

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Has Google Ads lost all credibility? Why one advertiser says it’s time to leave

Search Engine Land

The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google. But will others follow? There is nothing left.”

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Your Trusty Guidebook to Marketing Nation Online 2015

Adobe Experience Cloud Blog

In case you haven’t heard, let me be your insider guide to what you can expect at Marketing Nation Online 2015: Sit in on 25+ thought leadership sessions to hear the latest from industry movers & shakers (where is marketing heading?). Only one place that I can think of immediately…at Marketing Nation Online! Networking.

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AMP for Email: A Place in Every Marketing Playbook

Litmus

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. It supports and enables a range of interactive features within advertising email campaigns and uses a markup that works with HTML and CSS. Are they in stock?

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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Hubspot Marketing

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

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Measuring diversity in advertising: A challenge of scale

Martech

“We connect all the different places where they’re running advertising to our system. We started doing global work in advertising in 2015, a result of me having the privilege of being the second jury president for the Glass Lions.” This then allows us, via APIs, to pull in all of their content.