Martech

FEBRUARY 10, 2025

Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. The fight against ad fraud: Progress made, but billions still at risk In 2023, the digital advertising industry reached a significant milestone, saving $10.8 In 2015, ad fraud caused $4.6

Advertising 78

Advertising Advertisers Education Communications 78

Hubspot Marketing

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place.

Advertising 145

Advertising Advertisers Real Estate User-Generated 145

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. And their advertising organization and how they monetize was not very good either.” Justice Department.

Advertising 113

Advertising Advertisers Global Marketing Search Marketers 113

Rock Content

DECEMBER 10, 2015

Important because: This interactive website profiles NASA astronaut Scott Kelly’s trip to the International Space Station and his time in space throughout 2015. Population Reference Bureau: 2015 World Population Data Sheet. This interactive shows how small the impact of political TV advertising actually is.

Education 75

Education Real Estate Energy Entertainment 75

Bannerflow

MARCH 18, 2021

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. Nextory is a streaming service for audiobooks and e-books founded in Sweden in 2015. Does the context of where your campaign is to placed influence your ad designs? And the winner?

Advertising 98

Advertising Advertisers Copywriting Branding 98

Martech

JANUARY 19, 2022

“We connect all the different places where they’re running advertising to our system. We started doing global work in advertising in 2015, a result of me having the privilege of being the second jury president for the Glass Lions.” This then allows us, via APIs, to pull in all of their content.

Advertising 101

Advertising Advertisers Entertainment Branding 101

Bannerflow

DECEMBER 14, 2020

E-commerce advertising trends for 2021 could be the saviour for many for brands. What 2021 e-commerce advertising trends will we be considering? Adapting your e-commerce advertising post Covid-19. Mobile display advertising. Adapting your e-commerce advertising post Covid-19. Mobile display e-commerce advertising.

Advertising 97

Advertising Advertisers Shoppers Retail 97

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 104

Advertising Advertisers PR Millennials 104

Hubspot Marketing

MAY 6, 2024

Image Source Moreover, Twitter’s financial health took a hit in 2023 due to a nearly 50% decline in advertising revenue and significant debt. Another reason for this decision is that Twitter’s research from 2015 showed that over 500,000 users were using Twitter without logging in. The comments below this post were a mixed bag.

Advertisers 115

Advertisers Advertising User-Generated Marketing 115

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Teva's Instagram feed is perfect proof that i t's possible to give your brand a modern update without losing the spirit of what made you successful in the first place.

Fashion 145

Fashion Branding Food B2C 145

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. Market Share.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Adobe Experience Cloud Blog

MAY 20, 2015

Event Magazine listed immersive marketing as one of its top trends advertisers must utilize in 2015. In a statement on Bar Luce’s official website, Anderson said the café certainly has the potential to be a movie set, though he thinks “it would be an even better place to write a movie”.

Thought Leadership 134

Thought Leadership Marketers Marketing Event Marketing 134

Search Engine Land

SEPTEMBER 13, 2023

AI does the hard work AI may be the big buzzword these days, but seasoned marketers know that paid advertising platforms like Meta have been using AI algorithms for all sorts of things, including Facebook’s Dynamic Ads. Your ad could look downright out of place: Don’t do this.

B2C 126

B2C Advertising Advertisers Place 126

Hubspot Marketing

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. In 2015, Home Depot released their Project Color app , which uses patent technology to show users what a paint color will look like in their home.

Shoppers 145

Shoppers Marketing Marketers Food 145

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. billion came from Google advertising. Read all about it in Google finally launches revamped Partners program. Of that, $61.2

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Duct Tape Marketing

JUNE 24, 2020

FreeeUp started with $5,000 in 2015 and reached 12 million in annual revenue in 2019. How outsourcing is put in place at OutscourceSchool. This episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising.

Advertising 100

Advertising Advertisers Place Management 100

Rock Content

OCTOBER 27, 2015

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. As Google and others have made algorithmic shifts to reward quality content, it’s become a more rewarding place for content marketers who go the extra mile.

Market Research 111

Market Research Content Marketing Marketers Marketing 111

Hubspot Marketing

FEBRUARY 3, 2020

million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. 4 Small Business Alternatives to Super Bowl Advertising. Dive deeper into a narrative.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2015: Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation.

Search Marketers 106

Search Marketers Health Law Marketing 106

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. To paraphrase John Wanamaker, “Half the money I spend on advertising is wasted.

Advertising 113

Advertising Advertisers Law User-Generated 113

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. 2015: So, The CTO Hates Your SEO Project… by Eric Enge.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Hubspot Marketing

NOVEMBER 30, 2016

So, what does optimized Facebook advertising actually look like? If you're looking for some great examples, you've come to the right place. Relevance is critical for success when using Facebook advertising. This is the first type of advertising Facebook had, and it still exists today. Format 2: The Desktop News Feed Ad.

Advertising 145

Advertising Advertisers Price Promotion 145

Marketing Insider Group

OCTOBER 21, 2021

AI is also being used in advertising. However influencer marketing is still in its infancy and while it offers great ROI compared to more traditional advertising channels, there are some issues to be ironed out. Augmented reality is not just a fun gimmick for gamers. Video Overtaking All Other Digital Channels.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( Hootsuite ). Facebook Statistics.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. WordPress 5.9

Search Marketers 84

Search Marketers Marketers Marketing SEO 84

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Tests Search Results Listings Without Descriptions 2015: Google tested how searchers would react to not seeing a snippet description in the search results.

Search Marketers 88

Search Marketers SEO Health Marketing 88

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Yahoo Search Index Now Supported By Open-Source Hadoop Architecture 2008: The benefits, among others, were cost savings and scalability.

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Hubspot Marketing

JULY 28, 2022

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads. Why advertise on Google? That is, somewhere with over 2.9

Advertisers 145

Advertisers Advertising User-Generated CRM 145

Search Engine Land

JANUARY 14, 2023

At launch, Facebook Graph Search only included people, photos, places and interests. LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2019: Advertisers could opt into automated bidding and tailor bids for the search ads by page placement. 2015: The feature would be eliminated on Feb.

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

FEBRUARY 4, 2023

” Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place 2020: The subscription-based product could also be used to identify review trends across sites. 2015: Would it be Bing, Yahoo or Apple itself that supplied Safari’s search engine?

Search Marketers 84

Search Marketers SEO Real Estate Marketing 84

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials.

Millennials 120

Millennials Gen Z User-Generated Marketers 120

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. Therefore, posting frequency is a ranking signal that can affect how high up in the newsfeed your posts are placed. cheap) advertising for your brand’s voice.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hootsuite

SEPTEMBER 30, 2019

WeChat Advertising. Banner ads can be placed at the bottom of articles. Moments ads are similar to in-feed ads placed on Facebook and Instagram. Advertise your WeChat account with QR codes. Martell Cognac rewards customers’ curiosity with a QR code placed on its website. WeChat Store.

Transform 111

Transform Marketers Marketing Finance 111

Search Engine Land

JANUARY 8, 2023

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . 2015: Google finally seemed ready to launch its long-anticipated comparison site for car insurance. Google Has Well Over A Million Advertisers.

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

Search Engine Land

FEBRUARY 5, 2023

This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Advertisers would set a baseline bid that applied to both desktop and tablet, and then set the mobile bid as a multiplier of the desktop/tablet bid.

Search Marketers 77

Search Marketers Marketing Marketers SEO 77

Search Engine Land

JANUARY 21, 2023

Google Suggesting Firefox Users Change Their Search Engine & Home Page 2015: Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google was fighting back. Yahoo Search Index Update – January 2007 2007: Yahoo officially confirmed recent speculations of an index update taking place.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82