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Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Adobe Experience Cloud Blog

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time.

Product 134
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Google: Apple rejected Microsoft Bing deal over quality and advertising worries

Search Engine Land

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. And their advertising organization and how they monetize was not very good either.” Justice Department.

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5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution

SmartBrief - Marketing

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.

Retail 104
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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145
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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). Sharing files and information impacts productivity and can simplify the life of marketers and customers.

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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. billion in 2015, according to Backlinko. billion in 2015, according to Backlinko. from 2021 to 2028 owing to the increased spending on advertising. Worldwide 4.48

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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Hubspot Marketing

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. What does this mean for you?