Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. billion in 2015, according to Backlinko. billion in 2015, according to Backlinko. from 2021 to 2028 owing to the increased spending on advertising. Worldwide 4.48

Advertising 112

Advertising Advertisers Food Retail 112

Hubspot Marketing

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place.

Advertising 145

Advertising Advertisers Real Estate User-Generated 145

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! in 2015 to a projected 19.5% in 2015 to a projected 19.5% It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Essential strategies for e-commerce advertising.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Rock Content

DECEMBER 10, 2015

Important because: This interactive website profiles NASA astronaut Scott Kelly’s trip to the International Space Station and his time in space throughout 2015. Population Reference Bureau: 2015 World Population Data Sheet. This interactive shows how small the impact of political TV advertising actually is.

Education 75

Education Real Estate Energy Entertainment 75

Adobe Experience Cloud Blog

MAY 18, 2016

Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend. Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. an instructional video).

Advertising 91

Advertising Advertisers Thought Leadership User-Generated 91

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Promotion 86

Promotion Fashion User-Generated Entertainment 86

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Bannerflow

DECEMBER 14, 2020

E-commerce advertising trends for 2021 could be the saviour for many for brands. What 2021 e-commerce advertising trends will we be considering? Adapting your e-commerce advertising post Covid-19. Mobile display advertising. Adapting your e-commerce advertising post Covid-19. Mobile display e-commerce advertising.

Advertising 97

Advertising Advertisers Shoppers Retail 97

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Thanks to a free leggings promotion they advertised earlier this year on Instagram and Facebook, the brand has enjoyed explosive social media growth.

Fashion 145

Fashion Branding Food B2C 145

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. On average, conversion rates for advertisers on Google AdWords are around 2.7% SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference.

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MAY 20, 2015

Event Magazine listed immersive marketing as one of its top trends advertisers must utilize in 2015. They can, however, turn their live interactions with a brand into promotional material for businesses. This approach engages consumers unlike any campaigns before it.

Thought Leadership 134

Thought Leadership Marketers Marketing Event Marketing 134

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. billion came from Google advertising. Read all about it in Google finally launches revamped Partners program. Google Q4 search ad revenue: $43.3 Of that, $61.2

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Hubspot Marketing

NOVEMBER 30, 2016

So, what does optimized Facebook advertising actually look like? Relevance is critical for success when using Facebook advertising. If you're showing ads that aren’t relevant to your target audience, you're wasting your time and money and will likely not see success with any kind of advertising. Source: Facebook. It's relevant.

Advertisers 145

Advertisers Advertising Price Promotion 145

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Neil Patel

OCTOBER 25, 2020

According to Column Five Media: “A creative agency is a term for an agency that offers a variety of services that fall under the umbrella of marketing and advertising. Basically, if you need any type of creative strategy, work, or promotion, they can help you get it done.”. What is a Marketing Agency? Take Google, for example.

Market Research 136

Market Research Marketers Marketing Analytics 136

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Content Marketing Institute

MARCH 15, 2018

Snapchat is boosting its inventory of advertising opportunities by expanding the ways sponsors use lenses. When turned on, Snap Map shares the user’s location – a boon for advertisers who can leverage the information. HANDPICKED RELATED CONTENT: All Your Snapchat Advertising Questions Answered. snapchat Click To Tweet.

Promotion 111

Promotion Transform User-Generated Advertising 111

Hubspot Marketing

FEBRUARY 3, 2020

million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. 4 Small Business Alternatives to Super Bowl Advertising. Check out this template.

Gen Z 145

Gen Z Advertisers Advertising Energy 145

Adobe Experience Cloud Blog

DECEMBER 21, 2016

In a statement to Marketing Dive, Twitter provided some commentary on their decision: “We are always experimenting with the best ways to help advertisers effectively connect with consumers. Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Neil Patel

MARCH 17, 2021

By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. With that in mind, here’s a word of warning: advertising to Generation Z is a double-edged sword. Zoomers recognize and champion this, with 71 percent eager to see more diversity in advertising. Zoomers disagree.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate 2014: Advertisers were able to start including multiple versions of keywords through Bing Ads Editor and the Bing Ads Upload API.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. For example, some of the most optimal hashtags uses include: Promotions. This will help your cross-channel promotions and make it easier to use hashtags for each major network. When to Use Hashtags.

Promotion 112

Promotion Food Social Media Marketing Analytics 112

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. They also started downranking Pages that posted a high volume of overly promotional organic content. cheap) advertising for your brand’s voice.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Sprout Social

FEBRUARY 27, 2017

Social Media Advertising Statistics. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 Advertisers certainly aren’t moving away from the platform as well. Facebook Statistics.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials.

Millennials 122

Millennials Gen Z User-Generated Marketers 122

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Also on this day.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at. billion dollars in advertising revenue in 2020. In the U.S.

Advertising 145

Advertising Advertisers Marketers Marketing 145

Marketing Insider Group

APRIL 20, 2020

Any company can promote psychological safety – and reap the benefits. If you can cultivate a culture that promotes psychological safety, you can transform a stagnant work culture, fostering engagement and a high level of collaborative work. Key Takeaways: Psychological safety may be the key to unlocking employee activation.

Transform 131

Transform CMO Promotion Management 131

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. 2015: So, The CTO Hates Your SEO Project… by Eric Enge.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Duct Tape Marketing

SEPTEMBER 29, 2017

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. Thus, the visual effect which is used in design plays a determinative role in advertising. White64 motors.

Advertising 61

Advertising Advertisers Influencer Marketing Communications 61

Marketing Insider Group

OCTOBER 6, 2015

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Check out what my friends Ann Handley and Joe Pulizzi each have to say about the report.

Market Research 110

Market Research Content Marketing Marketers Marketing 110

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Tests Search Results Listings Without Descriptions 2015: Google tested how searchers would react to not seeing a snippet description in the search results.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

The name of the game for Facebook advertising is quickly becoming Facebook Messenger. Users can then click through to any website or destination you select when setting up the promotion. Instant Articles launched in 2015 as a new way for publishers to optimize their content so readers can access it instantly.

Thought Leadership 268

Thought Leadership CRM Analytics Promotion 268

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

JANUARY 19, 2023

Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche. Google Overtakes Traditional Media To Become Most Trusted News Source 2015: Google’s brand strength around the world was also likely a factor in these rankings. What Time Is The State Of The Union? Yahoo Sees Big 1.6%

Search Marketers 88

Search Marketers SEO Marketers Marketing 88