Remove 2015 Remove Advertising Remove User-Generated
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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Hubspot Marketing

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

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X in 2023: A Recap of Everything Marketers & Advertisers Need to Know

Hubspot Marketing

Whatever the reason, I was disappointed like many other users. Some changes did happen, but there weren't many improvements for regular users. Image Source Moreover, Twitter’s financial health took a hit in 2023 due to a nearly 50% decline in advertising revenue and significant debt. Fortunately, this change was temporary.

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InMobi CEO bullish about prospects for independents in the advertising space

Martech

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” We’re helping them generate user share of time.”

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Instagram advertising: 6 steps to successful ad campaigns

Sprout Social

If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan of action. There are over 1 billion people accessing Instagram each month, with the average user scrolling through the platform for 53 minutes each day, and you want your brand to be where they can see it.

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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

SMBs discover mobile apps for lead generation and brand awareness. This year, we will see a substantial amount of small and medium size businesses invest in their own mobile app for the purpose of lead generation and brand awareness. Mobile marketing automation platforms build user profiles, based on user activity in a mobile app.

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This day in search marketing history: February 25

Search Engine Land

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We don’t thrive & users don’t thrive unless the ecosystem thrives.” Amazingly, you could write a very similar tweet in 2023.

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Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)

Marketing Insider Group

Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. We asked our favorite marketing thought-leaders to tell us what they see in store for 2015.

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