Neil Patel

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

Analytics 145

Analytics Whitepaper Shoppers Management 145

Duct Tape Marketing

OCTOBER 23, 2015

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. Check out our 2015 guide to media relation tools. This article from Rich Leigh explains more about how to set goals and measure results using Google Analytics. Interested in hearing more? Sound simple?

Influencer Marketing 78

Influencer Marketing PR CRM Food 78

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Analytics 98

Analytics Real Estate CRM Communications 98

SocialPilot

DECEMBER 18, 2024

So, if youre still curating your Instagram feed like 2015, its time to shift your resources to producing Reels. Instagram Inbox , you can manage all your Instagram accounts and keep track of valuable insights with detailed analytics reports. A study found that Reels result in 22% more new followers than videos on your feed.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Duct Tape Marketing

OCTOBER 26, 2023

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Julian (01:35): Yeah, sure.

Analytics 93

Analytics Law Management Digital Marketing 93

Duct Tape Marketing

DECEMBER 28, 2015

Duct Tape Marketing’s Most Shared Posts of 2015 written by Alex Boyer read more at Duct Tape Marketing. 2015 was an exciting year for the Duct Tape Marketing team. Here are the top-5 most shared posts of 2015 (via Buzzsumo ): Top 4 Content Marketing Metrics.

Analytics 52

Analytics Email Marketing SEO Content Marketing 52

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Run that analytics report ! Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. November 2015. SalesStack 2015 – November 10 th – San Francisco, CA. MobCon 2015 – November 17 th - 18 th – Minneapolis, MN. December 2015.

Thought Leadership 134

Thought Leadership Marketing Marketers CRM 134

Sprout Social

MAY 7, 2025

Adidas is one of the pioneers of WhatsApp marketing, designing campaigns as far back as 2015. Using Sprout, you can view chat histories and analytics that give you more visibility into each message. Find new opportunities to improve customer care, using Sprouts pre-built WhatsApp analytics reports.

Gen Z 70

Gen Z Marketing Marketers Logistics 70

Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. If you keep your Salesforce databases updated, you have tons of data at your disposal for conversational AI tools and predictive analytics to anticipate your customers needs. I love the Back to the Future series, especially Part II where we see the future.

Price 109

Price CMO Marketing Marketers 109

Search Engine Land

JULY 8, 2024

Google Search Console is a free website analytics tool Google provides. May 20, 2015: Google changed the name to Google Search Console from Google Webmaster Tools. It’s engineered to withstand zombie pages, panda claws and even penguin attacks, so it’s exactly what you need when the SEO industry gets dicey. And how does it help SEO?

SEO 106

SEO Transform Health eCommerce 106

Adobe Experience Cloud Blog

APRIL 8, 2015

For those of you attending our Marketing Nation Summit 2015, I’ve put together a quick checklist to make sure you get the most out of the experience—think of it as your guidebook to all the events and activities at Summit. Our sessions cover topics from social media marketing, to best practices in marketing analytics, and beyond.

Thought Leadership 129

Thought Leadership Food Marketing Marketers 129

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 In the news. billion and Microsoft bought LinkedIn a year later for $26.2 Back in 1995, Lynda Weinman taught digital media and motion graphics at the Art Center College of Design in California. 3 Thinkific.

Transform 226

Transform Education Price eBook 226

Neil Patel

OCTOBER 25, 2020

The company’s visual identity and logo has evolved tremendously from 1997 to 2015 , but its fundamental brand colors, red, blue, yellow, and green remains: The reason for this is that branding, usually executed by creative agencies, takes a long-term approach. Difference #4: Analytics vs creativity. Take Google, for example.

Market Research 136

Market Research Marketing Marketers Analytics 136

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer. Dove would have spent $4.5

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2015: Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation.

Search Marketers 106

Search Marketers Health Law Marketing 106

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Goojje, A Google China Knockoff 2010: It is a basic search engine, playing on the Google name and Google logo.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Adobe Experience Cloud Blog

DECEMBER 19, 2017

As analytical thinkers, we are, of course, realizing some patterns in the areas of focus and strategy trends. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. (Note to self: add “clean fridge” to my to-do list.). Evolving expectations are the only true constant in marketing.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer. Dove would have spent $4.5

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. In September 2015, Instagram opened advertising on the platform to everyone; eight months later, they added dynamic (retargeted) ads to the platform’s offerings. Big Data and Real-Time Analytics.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics?

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

SEPTEMBER 8, 2015

Step 4: Get Your Analytics in Place. To get started: Establish Analytics: This can help you understand how each key audience interacts with you. Use offline event analytics. Content personalization is essential in 2015 (and beyond). For others, you can zoom-in on a particular behavior or specific product interest.

eBook 134

eBook Thought Leadership User-Generated Education 134

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. Besides making your analytics page easier to read and digest, Facebook has some hot new data, fresh off the presses. See Powerful New Ad Metrics and Page Insights.

Thought Leadership 268

Thought Leadership CRM Analytics Promotion 268

Rock Content

OCTOBER 12, 2015

Even if you have a grasp on forecasting tools, measuring analytics and KPIs, you need a process and framework to support your content strategy to be able to measure your content program’s full return. 2015 State of Marketing | Salesforce. 2015 Social Media Marketing Industry Report.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Adobe Experience Cloud Blog

MAY 13, 2014

In fact, only 25% of Fortune 500 B2Bs currently use marketing automation software , while across all B2B companies, demand is expected to reach a penetration rate of 50% by 2015. KPIs/Analytics Leader. But obstacles have a way of seeming insurmountable without perspective. VP MarketingDigital Marketing Leader. Social Media Director.

Transform 134

Transform Logistics Thought Leadership Marketing 134

Sprout Social

JANUARY 21, 2021

And finding those answers means looking at your analytics and relevant keyword terms used by your audience. Look at your marketing analytics beyond social. From SEO to email marketing campaigns and beyond, your marketing analytics can help reinforce what you already know about your marketing messages.

Marketing 143

Marketing Marketers Analytics Health 143

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 127

Marketing Strategy B2C Marketing Marketers 127

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. It had to sync with other tools I already use social media managers, analytics, you name it. Analytics. When it comes to the downsides, Beltran pointed out that it doesnt always integrate smoothly with every platform they use, like specific analytics tools. Integrations.

Price 70

Price User-Generated Analytics Management 70

Sprout Social

JULY 11, 2016

By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics. Data from eMarketer discovered less than 33% of companies with 100 or more employees used Instagram for marketing purposes in 2015. But many experts believe that number is only going to grow.

Analytics 111

Analytics Customer Product Branding 111

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital tools such as Google Analytics, Google Search Console, SEMRush, and SurveyMonkey can help you identify what your ideal customers’ interests are, what keeps them up at night, and how you can approach them with a highly-personalized, warm proposal and, eventually, convert them into buying customers.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. With an ample number of social media listening/analytics/monitoring tools, it is important to identify the right tools for your context, define a frequency for reporting, and then start.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Atlanta, Seattle and Boston.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Search Engine Land

MARCH 25, 2023

Google Testing Removing Line Separator Between Search Ads & Organic Search Results 2015: Google was testing removing the divider between the ads and free listings in the search results. Report: Mobile Search Queries 29% Of Total But Growth Modest 2015: Search query percentages didn’t line up with overall usage trends.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Sprout Social

AUGUST 2, 2016

Hashtag analytics gives you insights into what’s resonating with customers or what’s falling flat. A photo posted by Petco (@petco) on Aug 3, 2015 at 9:02am PDT. A video posted by DegreeWomen (@degreewomen) on Aug 20, 2015 at 3:33pm PDT. . — Kyrie Irving (@KyrieIrving) July 24, 2016. PetFoodMatters (Photo by @winston_ny).

Promotion 112

Promotion Food Social Media Marketing Analytics 112

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Neil Patel

NOVEMBER 9, 2020

Hike Labs was founded in 2014, and by 2015, Pinterest had swooped in and acquired the San Francisco-based mobile publishing startup. These acquisitions, which focus more on scope than scale, accounted for 90% of tech deals in 2019 , which is a 40% increase from 2015. You must be using Google Analytics for the past 6 months.

Non-Profit 144

Non-Profit Price Finance Analytics 144