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5 key trends we’re seeing in B2B marketing

Martech

Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Clearly, this campaign took a major investment of time, money and creativity.

eCommerce 135
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3 Ways To Improve Any Ad in Minutes

Hubspot Marketing

Back in 2015, I worked for a medium-sized British software company. In a 2020 study by Leo Burnett, Mike Treharne, and Richard Shotton ( cited in Richard’s book ), participants were shown ads with brand names containing missing letters, for example, "HS_C." And thus more effective. This is due to the generation effect. It’s not hard.

Promotion 132
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5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution

SmartBrief - Marketing

The first TV campaign for Prime Day 2015 (which makes me cringe a little now) featured an animated dancing Amazon box we called “ Box Man.” That is not the casting of a risk-averse brand. Thankfully, Jeff also was looking for a campaign that would be fun. Other, more nuanced ideas were presented, but this was the one Jeff liked.

Retail 116
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Shein Revenue and Usage Stats

Backlinko

Here’s a detailed breakdown of Shein’s annual app downloads since 2015: Year Shein Downloads 2015 2.71 In 2023, shoppers worldwide downloaded Shein 261.94 million times, showing a 31.38% year-over-year increase. million 2016 10.23 million 2017 18.66 million 2018 59.06 million 2019 68.26 million 2020 123.43 million 2021 177.49

Gen Z 99
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How to Start Using Video in Your Marketing

Hubspot Marketing

Pro tip: Encourage consumers to tag your brand on social media anytime they post a video or other forms of content. Or you can just look up your brand on video platforms like TikTok to see what you can find. If your consumers care a lot about craftsmanship, create something similar for your brand. Why not share it via video?

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The Future of Partnerships: Celebrities Working For Major Brands

Hubspot Marketing

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding 121
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The Ultimate Guide to Branding in 2019

Hubspot Marketing

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

Branding 145