Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

On that note, it’s important to point out that content marketing should be customer-focused, not brand-focused. Brenner quoted Ann Handley with: “Take your brand out of the story—make your customers the hero.” All content marketers know that it’s easy to fashion our content as a way to promote our brand.

Content Marketing 134

Content Marketing Thought Leadership Fashion Marketing 134

Adobe Experience Cloud Blog

JUNE 22, 2015

Instead, companies and brands will publish niche mobile apps, with one specific purpose or functionality. SMBs discover mobile apps for lead generation and brand awareness. Over the last two years, we have seen successful deployments of mobile-first strategies with quite a few major brands, retailers, airlines, and banks.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Hubspot Marketing

OCTOBER 16, 2024

In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine like Google, and 79% use search engines like Google to search for answers to questions, as opposed to AI chatbots or social media. And I’m not the only one who feels this way.

Branding 114

Branding Price Non-Profit User-Generated 114

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

A question like ‘how is my brand performing’ is a useless question…” said Moody. The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Moody went on to share Unilever’s focus on the importance of asking the right question.

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

Marketing Insider Group

JANUARY 7, 2015

Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. We asked our favorite marketing thought-leaders to tell us what they see in store for 2015.

Transform 101

Transform User-Generated Millennials Marketing 101

Martech

MARCH 24, 2023

These insights should include personality traits and an understanding of what customers expect and desire from the brands they engage with. In 2015, I wrote a book titled “Driving Demand.” The post Why B2B brands must focus on orchestrating meaningful customer engagement appeared first on MarTech. Get MarTech!

Customer 118

Customer Customer Journey Branding Customer Acquisition 118

Duct Tape Marketing

OCTOBER 23, 2015

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. Essentially Influencer Marketing can be defined as the concept of creating relationships which are mutually beneficial to brand and influencer. Introductions: How can brands join these conversations in an authentic manner?

Influencer Marketing 75

Influencer Marketing CRM PR Food 75

Adobe Experience Cloud Blog

MAY 10, 2018

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. Professional services, airlines, wireless communication, and insurance are just a few examples of industries in which major brands have become nearly indistinguishable from one another. Becoming Truly Different.

Branding 134

Branding Transform Thought Leadership Energy 134

Backlinko

OCTOBER 22, 2024

Here’s a detailed breakdown of Shein’s annual app downloads since 2015: Year Shein Downloads 2015 2.71 In 2023, shoppers worldwide downloaded Shein 261.94 million times, showing a 31.38% year-over-year increase. million 2016 10.23 million 2017 18.66 million 2018 59.06 million 2019 68.26 million 2020 123.43 million 2021 177.49

Gen Z 81

Gen Z Fashion Millennials Retail 81

Hubspot Marketing

AUGUST 4, 2022

Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. Why is humanizing your brand important? Brands are not humans but customers are. How to Humanize Your Brand.

Branding 130

Branding Inbound Marketing B2C Education 130

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. If you missed it, or if you need to tap back into the inspiration, here are the three most important takeaways for brands navigating business growth: 1. View this post on Instagram.

Branding 139

Branding Shoppers eCommerce Analytics 139

Hubspot Marketing

APRIL 11, 2022

As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. In this article, we’ll show you how to build your brand with Instagram. (If We listed this as the first step because it is the most crucial step in building a brand on Instagram. Build an Instagram strategy. Image Source.

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Hubspot Marketing

MAY 15, 2020

When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Memorable Logo Designs.

Branding 121

Branding Education Market Research Customer 121

illumin

FEBRUARY 25, 2021

As evidenced by global sports drink brand Gatorade, which lost nearly 10% market share from 2015 to 2020, no brand is immune to losing ground. So, how does a leading sparkling beverage brand retain […]. The post Better-for-you beverage brand uses illumin to stay on top appeared first on AcuityAds Inc.

Branding 64

Branding Marketers Marketing Advertisers 64

Backlinko

MARCH 13, 2024

On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. Year iPhone (iOS) Android 2009 34.01% 2.41% 2010 25.48% 8.82% 2011 22.29% 19% 2012 24.04% 27.41% 2013 24.03% 39.21% 2014 23.95% 53.65% 2015 20.2% 42.58% 2015 50.85% 46.42% 2016 53.19% 45.2% million.

Branding 108

Branding Marketers Marketing 108

Hubspot Marketing

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2.

Fashion 145

Fashion Branding Food B2C 145

Search Engine Land

SEPTEMBER 18, 2024

Google’s AI systems Google has been using some form of AI to identify, weigh and order URLs since around 2015, with its first AI system called RankBrain. RankBrain (2015) The RankBrain system was the first step to help the search engine to “understand how words relate to concepts.”

Transform 96

Transform SEO User-Generated Education 96

Hubspot Marketing

APRIL 2, 2019

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

Branding 145

Branding Shoppers Entertainment Advertising 145

Duct Tape Marketing

OCTOBER 20, 2015

3 Highly Effective Link Building Tactics for 2015 and Beyond written by John Jantsch read more at Duct Tape Marketing. Below are three highly effective link building tactics for 2015 and beyond. If you have suppliers – particularly national brands – look for ways to guest post on their sites. Keep the Competition Closer.

Fashion 75

Fashion eBook Promotion SEO 75

Search Engine Land

FEBRUARY 24, 2023

Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds 2019: Survey found the flag affected user behavior and brand perceptions. Yes, Google Is Testing Green Star Reviews In The Search Results 2015: Google said expect more experiments with the colors of the stars in the search results over the next few months.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Duct Tape Marketing

DECEMBER 28, 2015

Duct Tape Marketing’s Most Shared Posts of 2015 written by Alex Boyer read more at Duct Tape Marketing. 2015 was an exciting year for the Duct Tape Marketing team. Here are the top-5 most shared posts of 2015 (via Buzzsumo ): Top 4 Content Marketing Metrics. You might even do your brand more harm than good.

Analytics 48

Analytics Email Marketing SEO Content Marketing 48

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join.

Gen Z 103

Gen Z Branding PR Marketing 103

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. That all changed when Beverly Jackson came onto the scene in 2015. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. Every week.

Content Marketing 106

Content Marketing Branding Entertainment Marketing 106

Hubspot Marketing

APRIL 19, 2023

Brands, particularly brands that relied on influencer marketing, began leveraging Coachella as a pivotal part of their business strategies. In 2015 and 2016 H&M partnered with Coachella organizers to launch #HMLovesCoachella, a clothing collection that captures the boho aesthetic the festival is known for.

Influencer Marketing 102

Influencer Marketing Fashion User-Generated Branding 102

SmartBrief - Marketing

JULY 16, 2024

The first TV campaign for Prime Day 2015 (which makes me cringe a little now) featured an animated dancing Amazon box we called “ Box Man.” That is not the casting of a risk-averse brand. Thankfully, Jeff also was looking for a campaign that would be fun. Other, more nuanced ideas were presented, but this was the one Jeff liked.

Retail 104

Retail Advertising Advertisers Branding 104

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. Expedia had actually been powering Travelocity.com since 2013.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Martech

AUGUST 26, 2024

Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Clearly, this campaign took a major investment of time, money and creativity.

eCommerce 129

eCommerce Direct Mail B2C Marketing 129

Hubspot Marketing

MAY 10, 2017

We created the below example to explain the general idea behind interactive video and demonstrate a few possible use cases: 4 Interactive Video Examples from Brands. Now that we have a general understanding of what interactive video is and what it's capable of, let's take a look at some examples used by real brands.

Branding 145

Branding Education Video Marketing New Technology 145

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts said it did not impact long-tail queries.

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Search Engine Land

MARCH 10, 2023

Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool 2015: Google added a report that showed which resources you were blocking GoogleBot from by host name and updated the fetch and render tool. Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Search Engine Land

MARCH 25, 2023

Google Testing Removing Line Separator Between Search Ads & Organic Search Results 2015: Google was testing removing the divider between the ads and free listings in the search results. Report: Mobile Search Queries 29% Of Total But Growth Modest 2015: Search query percentages didn’t line up with overall usage trends.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

illumin

FEBRUARY 12, 2024

The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49. million to the Kansas City Chiefs brand and the NFL. Apex Marketing Group estimates Swift brings a total value of $331.5

Advertising 105

Advertising Advertisers Social Media Marketing Branding 105

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Search Engine Land

FEBRUARY 2, 2023

Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. Google Issues Its 2014 “Bad Ads” Report: Disabled More Than Half A Billion Ads 2015: More than 43 million ads were disabled for using “Trick to Click” ploys.

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Place 145

Place Promotion Transform Product 145

Adobe Experience Cloud Blog

JULY 10, 2017

Brand storytelling. We want to help you make the strongest impact with every piece of content you create, so we’re diving into the science of brand storytelling to teach you how to tell stories that will make the most impact with your audience. Building Trust Through Brand Storytelling. Why do stories captivate us?

Branding 134

Branding Direct Mail Entertainment Thought Leadership 134