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This day in search marketing history: March 10

Search Engine Land

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Patrick Pichette, Google’s CFO, To Retire 2015: Google’s long-term CFO told the company he wanted to retire over the next six months and would help the company find a replacement.

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This day in search marketing history: February 10

Search Engine Land

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company.

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This day in search marketing history: January 13

Search Engine Land

2015: LinkedIn’s new customized search functionality was designed to help you find people, jobs or posts faster. Topsy Launches Brand-Friendly Twitter Widgets. 2009: Bartz was praised for her management and deal brokering skills but had never run an internet company, and had no advertising background. by Chris Liversidge.

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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

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The Secret Sauce for Optimizing Your FAQ Page

Duct Tape Marketing

As a marketing manager at HourlyNerd , Todd Stewart leads the charge in promoting, facilitating, and curating business content for the leading on-demand business consulting platform. Todd currently resides in Boston, Massachusetts and is a competitive marathon runner. .

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Communicating martech’s value in a slowing economy

Martech

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. Dig deeper: How brands should react to market slowdowns Self-correction? Marketing automation.