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What marketers need to know about managing social media through an economic downturn

Sprout Social

Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. If you’re feeling the heat, we see you and hear you.

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The Best Marketing Conferences Of 2015

Marketing Insider Group

Without any further ado, here is: The Best Marketing Conferences Of 2015. The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. Three of the biggest marketing trends for 2015. NewsCred is sponsoring and I am speaking!)

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How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice

Hubspot Marketing

Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. Why is humanizing your brand important? Brands are not humans but customers are. How to Humanize Your Brand. Begin from the inside out.

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This day in search marketing history: February 25

Search Engine Land

Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds 2019: Survey found the flag affected user behavior and brand perceptions. Yes, Google Is Testing Green Star Reviews In The Search Results 2015: Google said expect more experiments with the colors of the stars in the search results over the next few months.

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The Ultimate Guide to Branding in 2019

Hubspot Marketing

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

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15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

Hubspot Marketing

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2.

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This day in search marketing history: March 10

Search Engine Land

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Patrick Pichette, Google’s CFO, To Retire 2015: Google’s long-term CFO told the company he wanted to retire over the next six months and would help the company find a replacement.