What marketers need to know about managing social media through an economic downturn
Sprout Social
FEBRUARY 16, 2023
Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. If you’re feeling the heat, we see you and hear you.
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