Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Hootsuite

DECEMBER 17, 2019

Competition is fierce out there for brands and creators. This stat—straight from YouTube itself—implies that brands should spend more time getting to know their audience and what they care about, and spend less money trying to dazzle them with lowest-common-denominator tactics (like celebrity guest stars). YouTube usage statistics.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Marketing Insider Group

JUNE 9, 2015

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. The brands who are first in line to greet early adopters will have the most opportunity. Millennials Dominate The New Workforce.

Millennials 83

Millennials User-Generated Marketing Strategy Communications 83

Hubspot Marketing

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. Meanwhile, experts have also thought that augmented reality , a partially immersive but still interactive experience, will thrive in the world of branding and marketing. A quarter of VR users believe it has a strong potential for brands and marketers.

Millennials 136

Millennials Shipping Entertainment eCommerce 136

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Consider these stats: One in three millennials say they bought a product after watching a how-to video about it. Providing a video-based educational experience allows you to: Position your brand as a niche authority. DIY options.

Fashion 110

Fashion Millennials Education Video Marketing 110

Bannerflow

SEPTEMBER 7, 2021

The way they consume and interact with media is radically different to that of Boomers and even older Millennials. As Technical Manager at Amedia Kreativ, Hanne-Mari Rustad Odden, says: “It’s fun to daydream and personalise a new car for yourself. Gen Z are the car drivers and buyers of the future. That was the idea with the campaign.

Advertisers 98

Advertisers Advertising Gen Z Millennials 98

Hootsuite

DECEMBER 15, 2021

Gentleman – Dance Hits 2015. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. For example, waterproof sneaker brand Vessi used a comment as an opportunity to show people that their shoes are machine washable. A strong (personal) brand. graceegang.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Duct Tape Marketing

FEBRUARY 9, 2017

And as we can see, the video has become a big challenge for many brands out there that try to get some results with their content marketing strategy. And this is what the top social brands thought about when they started creating live video experiences. But what the specialist didn’t say is what type of video will rise.

Millennials 63

Millennials Advertising Advertisers Price 63

Marketing Insider Group

JANUARY 7, 2015

Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. We asked our favorite marketing thought-leaders to tell us what they see in store for 2015.

Transform 91

Transform User-Generated Millennials Marketing 91

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Made popular by streetwear brands like Supreme, the strategy has been adopted by major retail staples like Nike , Levi’s and more. Will Instagram Drops work for my brand?

Gen Z 132

Gen Z Product Retail Millennials 132

Hootsuite

JUNE 21, 2023

Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. This includes accounts managed by individual representatives and brokers. Regular training on FINRA social media compliance and the latest developments on social media for financial services helps protect your brand.

Gen Z 100

Gen Z Communications Education Millennials 100

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( Many businesses hire external social media consulting agencies to manage their voice and reputation online. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

NOVEMBER 4, 2019

That number from Pew Research is way down from 71% in 2015. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. While it’s important to create a good content mix to develop a loyal following on Facebook, keep in mind that people following your brand want to know about your products.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. Understand if the audience is your type on paper.

Gen Z 122

Gen Z Fashion Influencer Marketing Millennials 122

Hubspot Marketing

MAY 3, 2018

Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert. This requires choosing a content management system (CMS) and a website domain hosting service. Sign Up With a Content Management System.

eBook 145

eBook SEO User-Generated Millennials 145

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Cast ‘characters’ in reality-based brand stories. HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand.

Fashion 105

Fashion Food Millennials Entertainment 105

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. And don’t think brands haven’t noticed the shift. It’s up to brands to move to social to find new customers. Using a social media management tool like Sprout Social can make this process easy and efficient.

eCommerce 93

eCommerce Shoppers Millennials User-Generated 93

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145