Search Engine Land

MARCH 23, 2023

Google told us so in 2015. Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. RankBrain was the third most important ranking factor. As for the other two? It is content. And it’s links pointing to your site.”

Search Marketers 97

Search Marketers Marketing Marketers User-Generated 97

Hubspot Marketing

APRIL 2, 2019

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

Branding 145

Branding Shoppers Entertainment Advertising 145

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. But what do Social Media Managers really do all day? I also meet with the Social Media Managers at other companies to explore cross-promotion strategies.

Management 134

Management Thought Leadership PR CMO 134

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January 2015: StatCounter said, conclusively, that the Firefox deal was responsible for Yahoo’s recent movement.

Search Marketers 136

Search Marketers Shoppers SEO Marketing 136

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. What role should brands play on social media on September 30? View this post on Instagram.

Branding 98

Branding Non-Profit Place Promotion 98

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 129

Search Marketers Non-Profit Marketing Marketers 129

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. wealth rather than merit).

Search Marketers 98

Search Marketers Real Estate SEO Marketing 98

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. And B2B brands like Adobe , Sage and Shopify are succeeding on the platform.

Millennials 119

Millennials Gen Z User-Generated Marketing 119

Search Engine Land

JANUARY 4, 2023

2016: Here’s what the move meant for those managing Bing Ads campaigns. 2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com. 2015: So, The CTO Hates Your SEO Project… by Eric Enge. 2011: Putting Your Brand On A Diet by Lori Weiman.

Search Marketers 116

Search Marketers User-Generated SEO Marketing 116

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. Use a digital asset management (DAM) system to track your content licenses. One brand’s permission doesn’t mean everyone can use it. did it come from the brand’s website?)

Law 109

Law Branding User-Generated Millennials 109

Search Engine Land

JANUARY 5, 2023

2015: Bing Ads told advertisers they soon would no longer be able to put a phone number in the headline, body copy, URL or extensions like Sitelinks. Surprise: Google’s Home Page Promoting Nexus One. 2010: The promotion was found under the search box and read: “Experience Nexus One, the new Android phone from Google.”.

Search Marketers 99

Search Marketers Law Marketing Marketers 99

Search Engine Land

JANUARY 12, 2023

LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings. 2015: LinkedIn’s new customized search functionality was designed to help you find people, jobs or posts faster. Topsy Launches Brand-Friendly Twitter Widgets. AdWords Display URL Policy Change For Hosted Domains.

Search Marketers 99

Search Marketers Marketing Marketers SEO 99

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

User-Generated 123

User-Generated Price Retail Marketing 123

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. nZo2aZkaxR pic.twitter.com/fzL3qXEKij.

Branding 111

Branding Food Health Advertising 111

Hootsuite

FEBRUARY 12, 2015

Use social media for content promotion. Creating interesting content, whether it comes in form of videos, photos, or writing, helps educate your audience on the inner workings of your company; showcase your products or services in a broader context; and tell your brand’s story in fun, unexpected ways. Monitor your competitors.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Hubspot Marketing

OCTOBER 7, 2022

Use this time to share the upcoming campaigns, content, and offers that marketing will be promoting that week. Have a monthly meeting with sales managers. Marketing and sales managers should meet on a monthly basis to analyze results and evaluate their service-level agreement. Build follow-up email templates for your promotions.

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 102

COS Food Transform Direct Mail 102

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. But how does that work, and how have other brands put it into practice? Creepy -- or great marketing? The Example. He wasn’t kidding.

Personalized Marketing 137

Personalized Marketing COS Branding Price 137

Ariyh

DECEMBER 4, 2023

There’s a new content management system on the block: Storyblok ( yes, cringey pun intended ). One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. Return programs increased brand loyalty by 19.4% for a clothing brand, and 13.3%

Logistics 62

Logistics Price Law Shipping 62

Martech

OCTOBER 11, 2021

” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love. Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper. From account management to customer success.

Customer 95

Customer Real Estate Transform Succession Management 95

Hubspot Marketing

NOVEMBER 30, 2022

What brand name will you give your product or service? This is the strategy that you will use to launch and promote your product. Alex Girard, a Product Marketing Manager at HubSpot, says, "Create specific goals for the launch's success. Create promotional content. Plan your go-to-market strategy.

Product 145

Product Food Product Marketing Market Research 145

Content Marketing Institute

AUGUST 31, 2018

Beverly’s work as head of the team that strategizes, conceives, creates, and distributes the social content promoting these experiences earned her a nomination for Content Marketer of the Year. Many of these properties have distinct brand characteristics and audience segments. Traffic to brand websites.

Branding 79

Branding Transform Entertainment Customer Journey 79

Buffer Marketing

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Four years passed, and my account was still sitting brand new with just my name and four or five connections.  Like any normal first-year, I rushed into the platform to create my account to enter the corporate world. 

Copywriting 130

Copywriting User-Generated Promotion SEO 130

Sprout Social

OCTOBER 6, 2022

In fact, it’s the dream of many social media managers. For example, in 2015 one million views was considered viral, according to Animoto. Are you looking for brand awareness? This way all of your content will be cohesive and have the same overall vision, strengthening your brand. Forget about being promotional.

Communications 129

Communications Promotion Social Media Marketing Management 129

Marketing Insider Group

APRIL 20, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. Any company can promote psychological safety – and reap the benefits. This needs to start with management. Psychological safety starts with empathy.

Transform 103

Transform CMO Promotion Management 103

Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. Why brands should regularly refresh their marketing messaging. Whereas brands of the past may have been wary of “choosing sides” or addressing seemingly controversial issues, taking a stand has become much more common.

Marketing 134

Marketing Marketers Analytics Health 134

Search Engine Land

OCTOBER 25, 2022

I interviewed a lot of SEOs (seniors and managers) in the past three months, and no one has tried anything there. Seniors and managers who are hiring embrace the talent that learns new things as, most of the time, they are looking to fill the skill gaps, and if you know it, you’ll be preferred. Revamping their brand positioning.

SEO 99

SEO Marketing Marketers Key Performance Indicator 99

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 86

Marketing Strategy Marketing Marketers B2C 86

SmartBrief - Marketing

SEPTEMBER 28, 2023

In this article, we will discuss what you should know about Alibaba’s new strategy and its effects on global retailers and brands. During the leadership of Daniel Zhang, Alibaba’s ex-CEO from 2015 to 2023, the ecommerce giant shifted towards supporting corporate and brands merchants and experienced a loss of SMBs.

eCommerce 52

eCommerce Transform Retail Fashion 52

Sprout Social

AUGUST 2, 2016

Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. Certain hashtags work like call-to-action phrases where users can interact with brands. The brand gives you a source of conversation about what it means to “do something good.” pic.twitter.com/36HRmBd3gd.

Promotion 111

Promotion Food Social Media Marketing Analytics 111

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. This explosion in advertising options has left a lot of brands trying hard to play catch-up. One if a collection of yellow faces, random symbols and tacos (finally!),

Advertising 112

Advertising Advertisers User-Generated Promotion 112

Martech

MAY 16, 2022

I went into corporate America for about 10 years and was on the fast track, being promoted every couple of years,” Apple Rose Beauty founder Kristy Alexander told us. “I was up for another promotion when I decided to travel around the world. Image provided by Apple Rose Beauty. “I They really feel like we care.

Transform 87

Transform CRM Email Marketing Retail 87

Hootsuite

JUNE 27, 2022

Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. First, they build a community around the brand by making it easier for fans to connect. But you can use Discord to promote all kinds of events for your business. Unlike most social media platforms, Discord doesn’t sell ads.

Social Media Marketing 98

Social Media Marketing Analytics Place Management 98

Hootsuite

SEPTEMBER 10, 2019

This guide will cover how your brand can benefit from a social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Build brand affinity. Takeover hosts can have a halo effect for your brand. Why run a social media takeover? Increase exposure.

Fashion 111

Fashion Logistics Promotion Shipping 111

Hootsuite

FEBRUARY 24, 2020

Just so it’s clear – I have/would never give permission for use of my son’s photo to promote any agenda of this vile man or that disgusting party. A post shared by Doe Deere (@doedeere) on May 17, 2015 at 9:05am PDT. Many brands repost user-generated content on sites like Instagram. Just ask the mother of Success Kid.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Hootsuite

FEBRUARY 12, 2015

Use social media for content promotion. Creating interesting content, whether it comes in form of videos, photos, or writing, helps educate your audience on the inner workings of your company; showcase your products or services in a broader context; and tell your brand’s story in fun, unexpected ways. Monitor your competitors.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40