Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Made popular by streetwear brands like Supreme, the strategy has been adopted by major retail staples like Nike , Levi’s and more. Will Instagram Drops work for my brand? Understand your audience.

Gen Z 141

Gen Z Product Retail Millennials 141

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. It’s an especially great place to reach Gen Z and Millennial customers. Digital Advertising is Targeted.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Law 111

Law Branding User-Generated Millennials 111

Marketing Insider Group

JUNE 9, 2015

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. The brands who are first in line to greet early adopters will have the most opportunity. Millennials Dominate The New Workforce.

Millennials 106

Millennials User-Generated Communications Marketing Strategy 106

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. It’s an especially great place to reach Gen Z and Millennial customers. It’s Where Everyone Is.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Martech

FEBRUARY 22, 2023

TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. Not only does video content humanize a brand, but it also stimulates several senses at once, which is critical for buyers to retain information. are under 30, accounting for the Gen Z audience and younger millennials.

Millennials 120

Millennials Gen Z User-Generated Marketers 120

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. Empower them to create content – and encourage them to share “official” branded content as well. In 2015, the company noticed that its youthful employees were posting content featuring their workout routines – wearing Reeboks, of course.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media. billion users worldwide.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 129

Retail Gen Z Fashion Millennials 129

Duct Tape Marketing

SEPTEMBER 29, 2016

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing. In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. Even negative reviews increase your customer database.

User-Generated 78

User-Generated Branding Millennials Retail 78

Hootsuite

DECEMBER 17, 2019

Competition is fierce out there for brands and creators. This stat—straight from YouTube itself—implies that brands should spend more time getting to know their audience and what they care about, and spend less money trying to dazzle them with lowest-common-denominator tactics (like celebrity guest stars). YouTube usage statistics.

Advertising 145

Advertising Advertisers Millennials Marketers 145

Hubspot Marketing

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. Meanwhile, experts have also thought that augmented reality , a partially immersive but still interactive experience, will thrive in the world of branding and marketing. A quarter of VR users believe it has a strong potential for brands and marketers.

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. Understand if the audience is your type on paper.

Gen Z 133

Gen Z Fashion Influencer Marketing Millennials 133

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. Unfortunately this change has created a gap between what we as consumers are looking for and the kinds of marketing brands produce, the kind of marketing that we as content marketers produce.

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Hubspot Marketing

OCTOBER 11, 2023

2015 - Discord launches as an instant messaging and voice chat platform for gamers. We also can’t forget the rise of social media as a marketing platform, giving businesses a new and unique way to build brand awareness, interact with audiences, and inspire sales. Many of the most popular videos are still quoted today. 2014 - Musical.ly

Gen Z 135

Gen Z User-Generated Transform Social Media Marketing 135

Hubspot Marketing

FEBRUARY 3, 2020

The cost of Super Bowl advertising is so pricey that even many big brands who can afford it have chosen to spend their money elsewhere. While televised commercials require a consumer to remember and look up your brand later, online ads often allow audiences to click on them directly when they're interested in your product or offer.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Consider these stats: One in three millennials say they bought a product after watching a how-to video about it. Providing a video-based educational experience allows you to: Position your brand as a niche authority. DIY options. That’s a wrap.

Fashion 111

Fashion Millennials Education Video Marketing 111

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Twitter Alternatives for Building Community.

Gen Z 133

Gen Z Marketers Marketing Millennials 133

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. And don’t think brands haven’t noticed the shift. It’s up to brands to move to social to find new customers. Having customers talk about positive experiences with your brand on social media can be powerful.

eCommerce 110

eCommerce Shoppers Millennials User-Generated 110

Litmus

APRIL 2, 2019

Voted the design trend of the year by Behance , custom made illustrations are dominating all areas of marketing design—from print design to digital branding and packaging design. Here are a few brands that use custom illustrations in their email campaigns: Bulb. Custom illustrations in email marketing.

Customer 91

Customer Energy Millennials Communications 91

Litmus

JUNE 14, 2024

This email, from back in 2015, captures the photo-forward, picture-perfect design trends at the time. Source: Really Good Emails (Not me having millennial ~*nostalgia*~ over this outfit I 100% wore to work in 2016.) Here’s an example from the same brand, from 2024: Source: J Crew.

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2015, 14.8 But this first trend has been hiding in plain sight for years.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

APRIL 9, 2024

Consistently Post on X " 66% of marketers will keep their brand on Twitter/ X." ( HubSpot ) Despite Twitter’s rebranding to X and extensive layoffs last year by owner Elon Musk, the majority of marketers intend to keep their brand on X. Here are some social media ad trends you need to know. There are many ways to work with influencers.

Advertising 111

Advertising Advertisers PR Millennials 111

Contently B2C

AUGUST 8, 2016

But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. For some luxury brands, the solution has been to partner with a social influencer agency.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Cast ‘characters’ in reality-based brand stories. HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand.

Fashion 111

Fashion Food Millennials Entertainment 111

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Marketing Insider Group

SEPTEMBER 21, 2015

Ad blocking technology is becoming a big threat for advertisers who are trying to reach consumers with brand promotion. Ad-block is also catching on in the US, the study reported 45 million of active users as of June 2015, which is about a 50% increase compared to last year. So go get ’em! Help Me Get Rid Of Ads. �.

User-Generated 104

User-Generated Millennials Advertising Advertisers 104

Hubspot Marketing

FEBRUARY 5, 2024

As they succeeded, their customers became their brand evangelists. Below are five FSPs that have broken out of the regulatory box and found creative and effective ways to market their brand. A few years ago, Curve partnered with wearable smart technology brands like Twinn , Tap 2, and Tapster. That’s what Wise did.

Marketers 134

Marketers Marketing User-Generated Social Media Marketing 134

Hootsuite

JUNE 21, 2023

Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Our 2019 YTD return of 35.38% is over 100% higher than the second best performing options fund as we have beat the S&P every year since our 2015 inception! For financial services brands, they’re critical.

Gen Z 119

Gen Z Communications Education Millennials 119

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Adobe Experience Cloud Blog

AUGUST 18, 2016

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.”

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Hootsuite

NOVEMBER 4, 2019

That number from Pew Research is way down from 71% in 2015. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. While it’s important to create a good content mix to develop a loyal following on Facebook, keep in mind that people following your brand want to know about your products.

User-Generated 112

User-Generated Marketers Marketing Advertising 112

Hubspot Marketing

MAY 3, 2018

For instance, if your readers are millennials looking to start their own business, you probably don't need to provide them with information about getting started in social media -- most of them already have that down. How heavily you want to brand this blog, in relation to your main brand, is up to you. About" page. Topics/Tags.

eBook 145

eBook SEO User-Generated Millennials 145

Bannerflow

SEPTEMBER 7, 2021

The way they consume and interact with media is radically different to that of Boomers and even older Millennials. In a bid to shake up their image and appeal to a younger demographic, Chevrolet launched their #BestDayEver campaign in 2015. Gen Z are the car drivers and buyers of the future. BestDayEver. Virtually Porsche.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Duct Tape Marketing

FEBRUARY 9, 2017

And as we can see, the video has become a big challenge for many brands out there that try to get some results with their content marketing strategy. And this is what the top social brands thought about when they started creating live video experiences. But what the specialist didn’t say is what type of video will rise.

Millennials 74

Millennials Advertising Advertisers Price 74

Duct Tape Marketing

OCTOBER 4, 2017

Let me ask you this, I had somebody on the other day, a new book on social media and this is a book on essentially kind of branding and starting a personal business or whatnot. Speaking of podcast, one big component of this approach and what you talk about in the book is this idea of building your own brand. John Jantsch: All right.

Millennials 50

Millennials Price Food Affiliate Marketing 50