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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) The post 9 Places to Source Authoritative Stats for Your Content Marketing appeared first on Marketing Insider Group. This practice is just wrong.

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Your Trusty Guidebook to Marketing Nation Online 2015

Adobe Experience Cloud Blog

In case you haven’t heard, let me be your insider guide to what you can expect at Marketing Nation Online 2015: Sit in on 25+ thought leadership sessions to hear the latest from industry movers & shakers (where is marketing heading?). 2) How to Build a Brand That People Love, featuring Virgin America. and it’s 100% free!

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AMP for Email: A Place in Every Marketing Playbook

Litmus

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. Learn more.

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Orange-You-Glad I Said “Content”? – Insights from Content Marketing World 2015

Adobe Experience Cloud Blog

The starting point, she said, was to ask ourselves why we are doing (or are wanting to do) content marketing in the first place. On that note, it’s important to point out that content marketing should be customer-focused, not brand-focused. Brenner quoted Ann Handley with: “Take your brand out of the story—make your customers the hero.”

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What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search

Hubspot Marketing

In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine like Google, and 79% use search engines like Google to search for answers to questions, as opposed to AI chatbots or social media. And I’m not the only one who feels this way.

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How to Build Your Brand With Instagram: 11 Tried-and-True Strategies

Hubspot Marketing

As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. In this article, we’ll show you how to build your brand with Instagram. (If We listed this as the first step because it is the most crucial step in building a brand on Instagram. Build an Instagram strategy. Image Source.

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How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman

Sprout Social

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. If you missed it, or if you need to tap back into the inspiration, here are the three most important takeaways for brands navigating business growth: 1. View this post on Instagram.

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