Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. The hack was a PR nightmare for 23andMe. Case in point, the Chipotle E Coli outbreak in 2015.

Management 104

Management Communications Health PR 104

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Get The X-Ray Pixel 1.

Transform 103

Transform eCommerce Non-Profit Advertisers 103

Search Engine Land

MAY 6, 2024

Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. An award winning marketer : Mark has been winning awards for his work since 2015. Brand leaders at major consumer brands cut their teeth on PPC under Mark Irvine’s guidance.

Thought Leadership 109

Thought Leadership PR Digital Marketing Analytics 109

Search Engine Land

OCTOBER 30, 2023

Kalicube Pro has been measuring volatility since 2015 with our Knowledge Graph Sensor. The percentage of Personal Brand SERPs with a Knowledge Panel increased from 38% to more than 50% (a rise of more than a third). Avoid handing control of your brand narrative to a third party, like Wikipedia. This is truly a Person update.

PR 83

PR Education Branding Search Marketers 83

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Your revenue last year was a smart $29.4 Set a clear goal.

Influencer Marketing 107

Influencer Marketing Branding Whitepaper Thought Leadership 107

Hubspot Marketing

AUGUST 20, 2019

While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( PR Newswire ). PR Newswire ). 50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand's social media. Hootsuite ). Facebook Statistics. Pew Research Center ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

SocialPilot

MARCH 12, 2024

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. So we’ll begin by first trying to define Integrated Marketing.

Automobile 103

Automobile Marketing Marketers Social Media Marketing 103

OnPassive Marketing

SEPTEMBER 13, 2022

PR Campaigns. You can hire a PR firm to create publicity for you or try to generate publicity yourself by issuing press releases or setting up a blog. You can use content marketing to promote your brand or product with quality content that is useful for your target audience. Event Marketing. Content Marketing.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

PR 49

PR Shipping Retail Branding 49

Content Marketing Institute

DECEMBER 11, 2018

That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content). Who wouldn’t want more of that?

Content Marketing 110

Content Marketing Whitepaper PR Marketing 110

Search Engine Land

OCTOBER 25, 2022

It was 2015 when for the first time, I optimized the content before I published it. Revamping their brand positioning. Getting PR or social mentions. We have made Google Alerts for our competitors’ brand mentions and configured them in our SEO tools. Curiosity to see what brands are doing. Hiring specific roles.

SEO 86

SEO Marketing Marketers Key Performance Indicator 86

Marketing Insider Group

NOVEMBER 10, 2014

Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” ” Brand attempts at Real time marketing have faired so poorly that there’s even a Tumblr blog called “ Real Time Marketing Sucks.”

PR 98

PR Marketing Marketers Content Marketing 98

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 104

COS Food Transform Direct Mail 104

Adobe Experience Cloud Blog

MAY 2, 2016

This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. Since April 2015’s “ Mobilegeddon ” algorithm update, in which Google significantly changed its algorithms to boost mobile-friendly pages, optimizing for mobile has been vital.

SEO 91

SEO Thought Leadership PR User-Generated 91

Exposure Ninja

APRIL 6, 2022

Covering multiple niches related to their brand is an excellent way to use their blog as they are creating content that is not only relevant to their service but also focuses on their different customer types. If done right, jumping on current trends can work in favour of your brand and generate digital PR.

Marketing Strategy 59

Marketing Strategy Finance PR Marketing 59

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. While social is known as an amazing place to build your professional brand, I also more than encourage my colleagues to be human. If you haven’t, then you should.

Management 134

Management Thought Leadership PR CMO 134

Moz

OCTOBER 23, 2018

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. The truth is that infographics are still one of the most-used formats for building links and brand awareness, and from my outreach experiences, with good reason. Yet, here we are.

PR 56

PR B2C Fashion SEO 56

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. This has many brands looking for ways to increase their customer service resources and more are turning to chatbots. On the other hand, paid content is growing faster each quarter.

Analytics 112

Analytics User-Generated Social Media Marketing PR 112

Marketing Insider Group

OCTOBER 12, 2015

I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media. For 2015 , I predicted that content would be seen as a strategic asset across the enterprise.

Content Marketing 101

Content Marketing Telemarketing Entertainment Marketing 101

Orbit Media Studios

MAY 4, 2022

We also learned the power of PR and guest blogging. 2015 – 2019: Conferences, original research and content updates. We have created popular courses for other brands, including the CXL Content Strategy Class and the Marketing Profs SEO Masterclass. You also don’t need a lot of technology. Because it’s not necessary.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Sprout Social

APRIL 19, 2017

Whether it’s learning more about your target audience so you can better serve them, building awareness for your brand or retaining existing customers, social media now has a hand in nearly every part of your business that involves customers. Social media is an excellent way to build awareness for your brand.

User-Generated 107

User-Generated PR Promotion Advertisers 107

Buffer Marketing

JULY 18, 2022

So, on I went and launched Prohibition PR. Now we’ve grown into a medium-sized PR and social media agency. Network with creative people Networking is one of the most interesting lessons I learned in the first few years of running a PR and social media agency. Train them to ensure they live and breathe your brand values.

PR 115

PR B2C Management Traditional Marketing 115

Moz

DECEMBER 21, 2020

This was good to see, given Google’s known (and unfortunate) rewarding of brands that stuff keywords into their business titles in violation of Google’s guidelines. Brand diversity. No one brand is winning the top spot across the country. Some brands were winning out in more than one state, however. Primary GMB category.

SEO 81

SEO Food Non-Profit Price 81

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I’m on a Heil PR-40. The Heil PR-40 is a broadcast quality mic, but until you really generate significant revenue, the ATR 2100 is all you need. John Lee Dumas: …co-branding, John. It’s an amazing quality mic.

PR 61

PR SEO Place Promotion 61

Hubspot Marketing

APRIL 5, 2017

When these global brands go viral, it's not a huge surprise. They have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when brands go viral. What happens to small brands that hit on marketing gold, kind of by accident? 12 Small Brands That Went Viral.

Branding 111

Branding PR Retail Education 111

Duct Tape Marketing

JULY 28, 2016

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. Mobile video plays exceeded 44% by mid-2015, which was an 844% rise since 2012. How the digital PR industry benefits from interactive content? photo credit Pixabay. For instance, this specific definition of Web 2.0

PR 46

PR Whitepaper Transform Digital Marketing 46

Duct Tape Marketing

APRIL 12, 2017

Mike: Right and Google’s always had branding issues right? You know there’s one minor dangling issue and local is its own thing, although as you said it doesn’t really have a strong branding presence yet. John: Yeah will you just — I believe gave a huge boost to the idea of local PR then didn’t you?

Key Performance Indicator 33

Key Performance Indicator SEO Place PR 33

Duct Tape Marketing

JULY 14, 2016

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. Positive public relations can put your brand on top and keep it there in the public perception. Here are six ways to revamp your public relations budget and give your brand a boost. 6 Ways to Revamp Your PR Budget.

PR 45

PR Finance Communications Advertisers 45

Search Engine Land

FEBRUARY 17, 2023

See All Of The New Google AdWords Updates On One Web Page 2015: Google created a new page that acts as a release notes document for showing advertisers the latest updates and feature releases. Aviate Is Yahoo’s Answer To Google Now (And More) 2014: But it wasn’t “robust” enough to fulfill its strategic potential.

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Adobe Experience Cloud Blog

MARCH 9, 2015

They are typically seen as an easy way to get new names, or showcase the brand to your target audience. This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. PR: Traditional PR won’t allow for too much creativity here, but that never stops me!

PR 132

PR Thought Leadership B2C Food 132

Buffer Marketing

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. ” This recognition has helped give Dorsey and her company more leverage when it comes to PR outreach and speaking opportunities.

Transform 92

Transform Thought Leadership PR Food 92

Search Engine Land

SEPTEMBER 26, 2023

Diversity update Olivian-Claudiu Stoica , senior SEO specialist at Wave Studio, has been in the SEO game since 2015. Negative SEO Let’s jump back to 2015 with Ruti Dadash , founder at Imperial Rank SEO, who was just dipping her toes into SEO at the time. He fondly remembers this transformative update. And the irony?

SEO 119

SEO Transform User-Generated Health 119

Litmus

FEBRUARY 22, 2024

After I coded the interactive carousel Lego Bionicle email back in March 2015, I became obsessed and found any opportunity I could to add interactivity to the email designs that came my way. Ultimately, doing the best for our users and customers is not only our social responsibility but also reflects positively on our brands and businesses.

Food 85

Food Transform PR Place 85

Sprout Social

NOVEMBER 19, 2018

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. From a mom and pop shop to a global brand, retailers can make the most out of increased visibility this holiday by leveling up their social strategy. More than 2.9

Retail 110

Retail Tentpole Shoppers PR 110

Hubspot Marketing

OCTOBER 28, 2019

One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery.

Marketing 139

Marketing Marketers Key Performance Indicator Traditional Marketing 139

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Neil Patel

JANUARY 21, 2021

Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply. Google caters to hyper-local search, connecting consumers and brands as smoothly and quickly as possible. Pigeon (July 2014): Worked to integrate local search results like Google Maps.

SEO 145

SEO User-Generated Analytics Health 145