Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more.

eCommerce 128

eCommerce Direct Mail B2C Marketing 128

Search Engine Land

SEPTEMBER 26, 2023

Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. ” “That terminology is increasingly misleading at best.”

Advertising 136

Advertising Advertisers Price Retail 136

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Introduces Rich Medical Content Into Knowledge Graph 2015: Users would soon see deeper health information for more than 400 conditions.

Search Marketers 75

Search Marketers Pharmaceutical Price Marketing 75

Search Engine Land

FEBRUARY 24, 2023

Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds 2019: Survey found the flag affected user behavior and brand perceptions. Yes, Google Is Testing Green Star Reviews In The Search Results 2015: Google said expect more experiments with the colors of the stars in the search results over the next few months.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Backlinko

AUGUST 22, 2024

Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%).

User-Generated 82

User-Generated Price Branding Customer 82

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. But keyword research is still far from obsolete. Also on this day.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Search Engine Land

FEBRUARY 2, 2023

Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e., wealth rather than merit).

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. Expedia had actually been powering Travelocity.com since 2013.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

User-Generated 120

User-Generated Retail Price Marketing 120

Hubspot Marketing

JANUARY 24, 2023

DALL-E 2 Pricing: Free Image Source DALL-E 2 is arguably one of the market's most advanced AI image generators. Made by OpenAI , an artificial intelligence research lab founded in 2015, it's highly advanced and generates accurate and detailed depictions of search inquiries. Dream by WOMBO Pricing: Dream Premium; $4.99/month

Price 137

Price User-Generated Law Marketing 137

Search Engine Land

MARCH 10, 2023

Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging. Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts said it did not impact long-tail queries.

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Martech

APRIL 18, 2022

billion in 2015, according to Backlinko. The rising popularity of social media platforms for promoting the brand and building product awareness is driving the market. As with all things digital, social media has seen its popularity surge during the pandemic. Worldwide 4.48 In the U.S., from 2021 to 2028.

Advertising 107

Advertising Advertisers Food Retail 107

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Place 145

Place Promotion Transform Product 145

Search Engine Land

MARCH 26, 2023

Update: Google Says Big AdWords Quality Score Bug Is Fixed 2015: There were widespread reports from Google AdWords users that their keyword quality scores had fallen significantly. Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Car Makers Drove 14.4

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics.

Branding 111

Branding Price Content Marketing Analytics 111

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 144

Personalized Marketing COS Branding Price 144

illumin

MARCH 6, 2019

Potentially offensive content, fake news, and hoax challenges still manage to find a way to disrupt social media platforms – making brand safety a top concern for digital marketers. If an advertiser wants great audience REACH, then the environment within which the ads run may not always be brand appropriate or brand safe.

Branding 64

Branding Advertising Advertisers Price 64

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. ? ?. Comics aren’t just SMASH, WHAM, KAPOW! BuddyScalera Click To Tweet. storytelling Click To Tweet.

Pharmaceutical 99

Pharmaceutical Branding Entertainment Health 99

Search Engine Land

JANUARY 8, 2023

2015: Google finally seemed ready to launch its long-anticipated comparison site for car insurance. 2015: An analysis showed a gradual but continual losses back to Google, and Yahoo’s share of Firefox 34 clicks dropped from 43% (Dec. 2015: Everything You Need To Know About Google’s Local Algorithm, Pigeon by Neil Patel.

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream. Google Testing Single Line Sitelinks?

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

Neil Patel

JUNE 11, 2021

While BrickSeek doesn’t support all retail brands at the moment, they do have access to inventory for retailers like: Target Walmart CVS Home Depot Macy’s Lowes Office Depot Staples. With these, the software can find the best discount prices on specific products you want—for online and offline stores. Pricing starts at $9.99/month.

Retail 143

Retail Price Shoppers Manufacturing 143

Hubspot Marketing

JUNE 22, 2020

Your website is a sales rep, providing prospects with the features and pricing of your offering. Let’s take a look at average performance in 2015 compared to this year to see what’s changed. Website Performance Data (2015 vs 2020). Source HubSpot Research in 2015: data from over 1M unique websites graded.

SEO 98

SEO Shoppers User-Generated Retail 98

Search Engine Land

MARCH 15, 2023

Google To Launch New Doorway Page Penalty Algorithm 2015: Google announced they were releasing a new “ranking adjustment” to their doorway page classifier to better handle doorway pages in the search results. Gary Price of Ask.com & ResourceShelf Interviewed 2007: Gary was commonly referred to as the man who replaced Jeeves the butler.

Search Marketers 85

Search Marketers Marketing Marketers SEO 85

Contently B2C

AUGUST 8, 2016

And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. For some luxury brands, the solution has been to partner with a social influencer agency. Influencer marketing.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Neil Patel

DECEMBER 31, 2020

But interest has been pretty stable since about 2015: What does this tell us? Priced from: Free Best for: Cutting through the noise. Priced from: Free Best for: Saving the content you love long-term. Bloglovin’ Priced from: Free Best for: Lifestyle content curation. Priced from: Free Best for: Doing the basics.

Price 143

Price Fashion User-Generated Thought Leadership 143

Hubspot Marketing

MARCH 15, 2024

Make Safe Happen Nationwide’s 2015 Make Safe Happen ad featured a young child describing things they’d never do. This ad features animated visuals of people’s lives being improved by Temu, with low prices for each item Temu provides. It’s accompanied by brand audio and concludes with Temu’s motto: Shop like a billionaire.

Transform 118

Transform Advertisers Advertising Food 118

Search Engine Land

JANUARY 12, 2023

2015: LinkedIn’s new customized search functionality was designed to help you find people, jobs or posts faster. 2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and was providing the search engine with flight pricing to help build a travel search and comparison tool. by Chris Liversidge.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Marketing Insider Group

AUGUST 5, 2015

Casper is a startup that provides “outrageously comfortable” mattresses sold directly to consumers — eliminating commission ­driven, inflated prices. Since its launch in April 2014, the brand has grown rapidly, generating $30 million in revenue over a 10-month period and expanding its team from five to 70 people.

Content Marketing 81

Content Marketing Branding Price Marketing 81

SmartBrief - Marketing

SEPTEMBER 28, 2023

In this article, we will discuss what you should know about Alibaba’s new strategy and its effects on global retailers and brands. During the leadership of Daniel Zhang, Alibaba’s ex-CEO from 2015 to 2023, the ecommerce giant shifted towards supporting corporate and brands merchants and experienced a loss of SMBs.

eCommerce 52

eCommerce Transform Retail Fashion 52

Litmus

APRIL 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. Do they have the right size?

Place 74

Place Retail User-Generated Customer loyalty 74

Unbounce

MAY 17, 2022

Low intent (“cold traffic”) = Visitors who may not know the brand, who only want to gather information, and who haven’t expressed an intent to convert. High intent (“hot traffic”) = Visitors who most likely know the brand, who want to buy right now, and who will convert on all CTAs. Circa 2015. Version 4: Pricing calculation.

Price 145

Price Marketing Plan Place Branding 145

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. Case in point, the Chipotle E Coli outbreak in 2015. The company responded swiftly.

Management 104

Management Communications Health PR 104

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 104

COS Food Transform Direct Mail 104

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. You must differentiate your brand by developing useful and unique content experiences. In 2015, we began seeing an uptick in interactions with online content via mobile devices.

Whitepaper 141

Whitepaper Transform eBook Promotion 141