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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145
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Behind Viral Food Brands: Do Trends Matter in CPG Design?

Hubspot Marketing

If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a squeeze bottle.

Food 93
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The Future of Partnerships: Celebrities Working For Major Brands

Hubspot Marketing

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding 107
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How to plan a successful product launch with Instagram Drops

Sprout Social

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. Will Instagram Drops work for my brand?

Gen Z 139
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Top Marketing Predictions For 2015

Marketing Insider Group

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media. My Top Marketing Predictions For 2015. 2015’s Top Marketing Trends.

PR 94
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The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

That is, after you have finalized your 2015 plans! But events that only cater to the latest product features from sponsors and vendors simply won’t cut it anymore. Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. Let us know!

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The Power of Branding for Local Business

SMA Marketing

Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not. Related Posts: 5 Branding Strategies to Help Your Marketing Cut Through The Noise. So how can a local business improve its brand?