Adobe Experience Cloud Blog

MAY 10, 2018

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. Professional services, airlines, wireless communication, and insurance are just a few examples of industries in which major brands have become nearly indistinguishable from one another.

Branding 134

Branding Transform Thought Leadership Energy 134

Backlinko

AUGUST 22, 2024

From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% Product and brand websites 33.3% Product and brand websites 33.3%

User-Generated 97

User-Generated Price Branding Customer 97

SocialPilot

DECEMBER 18, 2024

Stories are meant to provide a candid glance into the day-to-day of your life or your brand. Because Reels are more production-intensive, you dont have to make Reels every day like Story. So, if youre still curating your Instagram feed like 2015, its time to shift your resources to producing Reels.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Hubspot Marketing

APRIL 2, 2019

Products are never just products, right? Interacting with these products provide experiences , and we buy them with that experience in mind. That’s why they create a brand. These brands are known, loved, and chosen out of a long lineup of options. What’s a brand? What is branding? The result?

Branding 145

Branding Shoppers Entertainment Advertising 145

Hootsuite

JANUARY 31, 2025

— @muumuse.com on Bluesky (@MuuMuse) November 8, 2024 While Carpenters first studio album was released in 2015, the Grammys ruled that 2024s Short n Sweet was her breakthrough album, making her eligible to compete for Best New Artist. After all, it was even adopted by an American presidential candidate as a brand.

User-Generated 113

User-Generated Social Media Marketing Management Branding 113

Hubspot Marketing

SEPTEMBER 27, 2023

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding 121

Branding Entertainment Advertising Advertisers 121

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. If you missed it, or if you need to tap back into the inspiration, here are the three most important takeaways for brands navigating business growth: 1.

Branding 145

Branding Shoppers eCommerce Analytics 145

Hubspot Marketing

FEBRUARY 18, 2025

Growing from a PDF to a Massive Newsletter I had an idea creating a product that makes business news captivating and memorable. And, in March 2015, the very first Morning Brew was sent out following todays format. Instead, you need to niche down and provide a product readers cant get anywhere else. We created a template.

Entertainment 98

Entertainment Key Performance Indicator Retail Finance 98

Hubspot Marketing

MAY 15, 2020

When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Memorable Logo Designs.

Branding 126

Branding Education Market Research Customer 126

Hubspot Marketing

APRIL 11, 2022

As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. In this article, we’ll show you how to build your brand with Instagram. (If We listed this as the first step because it is the most crucial step in building a brand on Instagram. Build an Instagram strategy. Image Source.

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. That all changed when Beverly Jackson came onto the scene in 2015. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. Every week.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. 7 Personalized Marketing Examples. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Martech

MARCH 24, 2023

These insights should include personality traits and an understanding of what customers expect and desire from the brands they engage with. This significant ROI proves engaging and delivering a world-class experience at every stage of the journey is now a bigger competitive advantage than price or product. Get MarTech! In your inbox.

Customer 130

Customer Customer Journey Branding Customer Acquisition 130

Hubspot Marketing

AUGUST 4, 2022

Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. Why is humanizing your brand important? Brands are not humans but customers are. How to Humanize Your Brand.

Branding 135

Branding Inbound Marketing B2C Education 135

SMA Marketing

DECEMBER 29, 2022

Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not. Related Posts: 5 Branding Strategies to Help Your Marketing Cut Through The Noise. So how can a local business improve its brand?

Branding 98

Branding Advertising Advertisers SEO 98

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 Turn your expertise into a product. Why it matters.

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Superlist is a productivity app that helps teams and individuals change the way they work. Too often, you land on a website and have to figure out what the brand is about.

Promotion 145

Promotion Place Transform Product 145

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Law 111

Law Branding User-Generated Millennials 111

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. In 2015, the comic won the CMI Content Marketing Award for best regular feature column or section.

Pharmaceutical 108

Pharmaceutical Branding Entertainment Health 108

Neil Patel

SEPTEMBER 8, 2020

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018.

Branding 126

Branding Retail Real Estate SEO 126

Chief Martec

FEBRUARY 10, 2025

They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. ” you say.

New Technology 63

New Technology Education Promotion Management 63

Neil Patel

OCTOBER 25, 2020

But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. Marketing is just as important. What is a creative agency?

Market Research 136

Market Research Marketing Marketers Analytics 136

Sprout Social

JUNE 3, 2024

The improvement of production quality and rise of all manner of monetization tool have caused that blurry line to sharpen. Continue posting content and copy similar to how social has always been, leading with brand content? Mental availability drives fame for a brand. Should you: A. What is the Conjoint Effect? Let’s rewind.

Entertainment 137

Entertainment Food Education Branding 137

Marketing Insider Group

MARCH 23, 2020

While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. 6 Examples of Genius Brand Storytelling (209K page views). — Rand Fishkin (@randfish) February 4, 2015.

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Shoppers 145

Shoppers eCommerce Manufacturing Customer Journey 145

Hubspot Marketing

APRIL 6, 2022

In the following tutorial on making animated GIFs, I'm using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions. Here's what the final product might look like: How to Use GIFs in Your Marketing. And by the summer of 2015, Facebook had also jumped on the GIF bandwagon. On social media.

Email Marketing 145

Email Marketing Place Product Branding 145

Marketing Insider Group

MAY 25, 2020

The article provided me with some key insights into why some brands were succeeding while others were not. By 2015, that number had dwindled to 15 years. Is it purely related to delivering an exceptional product? Customers respond better to brands when they have meaningful connections , fueled by empathy. Quick Takeaways.

Logistics 124

Logistics Energy Branding Customer 124

Hubspot Marketing

MAY 16, 2019

In 2015, HubSpot made a revolutionary discovery about their organic monthly blog traffic -- the overwhelming majority of it came from posts published prior to that month. The demand for audio content has exploded, but that doesn’t mean people will listen to your branded podcast just because it’s a podcast. Brand Extensions.

Marketing 145

Marketing Marketers User-Generated Fashion 145

Martech

JUNE 7, 2022

Consumers who join by June 10 will have the opportunity to be randomly selected for product giveaways and ongoing promotions. Down the road, fans on the Samsung US server will be able to participate virtually at hybrid events that are also held at the brand’s physical New York store, Samsung 837 (located on 837 Washington St.).

User-Generated 119

User-Generated Digital Marketing Promotion Product 119

Hubspot Marketing

JULY 31, 2018

In 2015, Home Depot released their Project Color app , which uses patent technology to show users what a paint color will look like in their home. In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. AMC Theatres.

Shoppers 145

Shoppers Marketing Marketers Food 145

SocialPilot

APRIL 23, 2025

It helps you manage time cleverly and improve productivity. Enhanced productivity enables you to increase output and drive revenue. Keeping a regular publishing strategy helps you build credibility and brand reputation and positively impacts user experience and your bottom line.

User-Generated 96

User-Generated Management Law Entertainment 96

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. I love the Back to the Future series, especially Part II where we see the future.

Price 89

Price CMO Marketing Marketers 89

Search Engine Land

FEBRUARY 1, 2023

Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January 2015: StatCounter said, conclusively, that the Firefox deal was responsible for Yahoo’s recent movement. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. Why brands should regularly refresh their marketing messaging. Modern marketing is about so much more than pushing products. Brands need to keep up with those expectations. Customers change. Industries pivot. Again, customers change.

Marketing 143

Marketing Marketers Analytics Health 143

Many Chat

SEPTEMBER 20, 2022

Back in the summer of 2015, Antony Gorin and I co-founded ManyChat with a vision to transform how businesses communicate with their customers. As for myself, I will continue to guide ManyChat both strategically as the Chairman of the Board and operationally as the Head of Product in order to ensure the success of this transition.

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Transform Communications Product Customer 119

Hootsuite

APRIL 7, 2022

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform.

Gen Z 145

Gen Z Finance User-Generated Transform 145