Sprout Social

FEBRUARY 16, 2023

Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth.

Management 114

Management CMO Marketing Marketers 114

Content Marketing Institute

JANUARY 3, 2018

One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Let journalists be journalists. They’re insiders.

Transform 79

Transform Management New Markets Manufacturing 79

SocialPilot

FEBRUARY 9, 2024

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. He has written and co-authored multiple books on content marketing and digital marketing. Jeff is a major player in content marketing, but his expertise doesn’t stop there.

Digital Marketing 95

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 95

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat. CMOs and their teams.

Customer 134

Customer Thought Leadership Analytics Finance 134

Marketing Insider Group

MAY 31, 2012

Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015. How much does your organization spend on inbound and content marketing? Marketing wastes significant dollars on campaigns that just don’t work – @ tjaros #sds12. BrennerMichael.

Inbound Marketing 76

Inbound Marketing Education Thought Leadership B2C 76

Content Marketing Institute

JULY 18, 2018

The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The content marketing director desperately pleaded his case. Then, a new CMO joined the firm, and budgets were put on hold. Let’s sit down on Monday and road-map that.”.

Content Marketing 66

Content Marketing CMO Thought Leadership Marketing 66