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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

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This day in search marketing history: January 13

Search Engine Land

2015: LinkedIn’s new customized search functionality was designed to help you find people, jobs or posts faster. 2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and was providing the search engine with flight pricing to help build a travel search and comparison tool. by Chris Liversidge.

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The Secret Sauce for Optimizing Your FAQ Page

Duct Tape Marketing

When customers come to a FAQ page, they’re looking for specific answers like, how to cancel a membership, exact shipping prices, or fees associated with your product. Let’s walk through some ideas for how you can better leverage and quickly optimize your FAQ page. Create Enticing Answers. Mix your answers with a catchy CTA.