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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103
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How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Hubspot Marketing

More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. The good news is, they aren't that difficult to create. a marketer, an HR rep, an IT manager, etc.).

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What is omnichannel marketing? Examples, strategies & best practices

Use Insider

Example 1: Fashion brand increasing CLTV by 25% NA-KD is a fashion brand founded in 2015 that now boasts a presence in over 50 markets. These AI-powered journeys enabled Matahari’s team to optimize customer interactions, maximizing the team’s efficiency and reducing a lot of the manual effort involved in campaign creation.