2015 Customer Marketing Management New Markets 
Sprout Social
FEBRUARY 16, 2023
Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Brands need to engage in that dialogue to effectively provide service to their customers.”
Marketing Insider Group
MAY 31, 2012
Content strategy is a core component of inbound marketing success and an effective content strategy and inbound marketing approach starts by putting the buyer (content) needs at the center of everything we do. Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015.
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