2015 Customer Marketing Thought Leadership 
Adobe Experience Cloud Blog
JANUARY 26, 2015
Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. Modern Marketing b2b Consumer'
Adobe Experience Cloud Blog
NOVEMBER 2, 2015
Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. This is also an effective way to spend any funds left over from your 2015 budget! This is a perfect time to do something unique and fun to gain visibility and create engagement.
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Adobe Experience Cloud Blog
OCTOBER 1, 2013
Marketers have been trying hard to keep pace with these changes. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. However, many marketers today still have a limited view of mobile. Mobile Marketing' In the US, almost $10.5
Adobe Experience Cloud Blog
MAY 15, 2015
Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. 2015 Is the Year of Sales and Marketing Alignment. The invention of the chainsaw crushed Paul Bunyan’s tree chopping game.
Marketing Insider Group
MAY 31, 2012
Content strategy is a core component of inbound marketing success and an effective content strategy and inbound marketing approach starts by putting the buyer (content) needs at the center of everything we do. Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015.
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