Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes.

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Adobe Experience Cloud Blog

FEBRUARY 27, 2015

One of the UK’s most respected digital marketing thought leaders, Dr. Dave Chaffey, kicked-off day two with a compelling and data-rich keynote. His presentation ranged from the need for adaptive websites, to the state of digital marketing. Event Marketing b2b Consumer' Adapt, Don’t Respond.

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Entertainment Thought Leadership Event Marketing Digital Marketing 132

Adobe Experience Cloud Blog

JULY 3, 2015

Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising.

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Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

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Adobe Experience Cloud Blog

JUNE 5, 2013

I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding. Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers. Modern Marketing'

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Search Engine Land

MAY 6, 2024

An award winning marketer : Mark has been winning awards for his work since 2015. But there were other moments too, and to paint the full picture of Mark Irvine, it’s useful to look at his bodies of work (of which there are many), what he meant to the digital marketing industry, and selfishly, what he meant to me.

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Adobe Experience Cloud Blog

OCTOBER 2, 2015

Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. November 2015. SalesStack 2015 – November 10 th – San Francisco, CA. MobCon 2015 – November 17 th - 18 th – Minneapolis, MN.

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Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing!

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Adobe Experience Cloud Blog

DECEMBER 21, 2016

” What’s a digital marketer to do without Twitter ads? More than 317 million people use Twitter at least monthly and daily active users grew 7% over 2015, according to data from Twitter, so there’s a strong likelihood your customers and prospects are among them. Pivot to Retargeting Campaigns.

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Marketing Insider Group

FEBRUARY 4, 2020

You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. Reebok: An athletic footwear company with a keen grasp on marketing trends, Reebok got in on the EGC trend early on. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily.

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Adobe Experience Cloud Blog

JUNE 5, 2015

But now that we’re in 2015, and mobile marketing is king, marketers need to think about how they’re doing reactivation on mobile as well as on display/paid media channels. Food for thought! The goal is to encourage them to become active again. Why Should You Do a Reactivation Campaign? Additional Email Tips.

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Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow.

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Adobe Experience Cloud Blog

JULY 20, 2015

I know this flies in the face of your digital sensibilities, but the truth is a simple phone call has customer and marketing insights you just can’t find anywhere else. Here are 10 marketing insights you can only gain from phone calls: 1. It’s no secret digital marketing drives phone calls.

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Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. Because today is officially Social Media Day!

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Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

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Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Recent research found that the average office worker receives 121 emails every day.

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Adobe Experience Cloud Blog

JUNE 1, 2015

In addition, a January 2015 Marketing Land survey found that two-thirds of emails are now opened and read on smartphones and tablets. Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. The times they are a-changin’!

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Adobe Experience Cloud Blog

MAY 18, 2016

Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend.

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Adobe Experience Cloud Blog

JUNE 14, 2016

Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. A move towards individualization is needed to become more targeted and relevant.

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Transform CMO Thought Leadership Whitepaper 91

Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? 3) Utilizing Digital Creative to Foster Communities, Not Just Consumers, featuring Mashable.

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Adobe Experience Cloud Blog

JUNE 22, 2015

This is how mobile apps will be perceived within the context of digital marketing. The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media. A mobile app is a very strategic marketing asset. Let the mobile race begin!

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Adobe Experience Cloud Blog

DECEMBER 8, 2016

Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. If you’re worried you might have missed something major this year, we have you covered.

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Digital Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 15, 2015

2015 Is the Year of Sales and Marketing Alignment. Marketing, sales, and product alignment is driven by a set of common incentives: fixed, variable, and shadow. Marketers have to take learning new skills into their own hands to keep up with market demand. Predictive Targeting – 50% increase in webinar attendance.

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Marketing Insider Group

MAY 31, 2012

Content strategy is a core component of inbound marketing success and an effective content strategy and inbound marketing approach starts by putting the buyer (content) needs at the center of everything we do. Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015.

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Inbound Marketing Education Thought Leadership B2C 76

Orbit Media Studios

MAY 4, 2022

Beyond marketing and business, these people care about each other on many levels. 2015 – 2019: Conferences, original research and content updates. There are so many marketing blogs. We gave it the boring but specific name “Digital Marketing Tips.” Account-Based (Content) Marketing. It is priceless.

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Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Here are five quotes that have inspired me to become a better marketer: . “Content is the atomic particle of all digital marketing.” Her areas of expertise include digital marketing and media. Share them in the comments below, along with how they apply to marketing!

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Hootsuite

SEPTEMBER 2, 2021

Build your business’ thought leadership through a 30-60 minute show. A great example of this is Adweek, which hosts a weekly chat for digital marketers called #AdweekChat. Host interactive sessions (such as AMAs) with your audience. Checkout: @SpaceCastsPod. Source: Facebook. Inspirational social media platforms.

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Entertainment Thought Leadership Social Media Marketing Education 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is the New Norm.

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Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. Again, MOOCs also offer lectures and courses on creative skills like content marketing and branding.

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Content Marketing Thought Leadership Education User-Generated 98

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is the New Norm.

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Advertising Advertisers Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. There are only a few conferences like Summit where you’ll have all the industry-leading integrators, solutions providers, and digital marketing agencies gathered in one place for your shopping pleasure.

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Marketing Insider Group

JUNE 8, 2015

MarketingProfs (@ MarketingProf s) – Led by their amazing Chief Content Officer @ AnnHandley , this is one of the best resources covering the latest trends and thought leadership in marketing. Digiday (@ Digiday ) covers the latest trends in digital marketing. Best article of the past year? ” Check it out!

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Content Marketing Non-Profit Thought Leadership Marketing 112

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical.

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Content Marketing Institute

JULY 18, 2018

The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The content marketing director desperately pleaded his case. All sections of the website (including thought leadership) were part of that redesign. Monday never came.

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Content Marketing CMO Thought Leadership Marketing 69

Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. Thought leadership. Today, we average one digital marketing strategy project each month. What is Thought Leadership and When Should You Use It (189K views).

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Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Why You Need to Spend Even More on Digital Marketing. Of course, to reorganize your marketing team, you need the budget.

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Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Do: Take a Second (and Third) Look at Mobile Marketing. As of 2015, most of Google users access the search engine via mobile phone. Therefore, it only makes sense to optimize mobile marketing efforts for lead generation purposes. Stop: Isolating Marketing Strategies That Work Well Together.

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