Hubspot Marketing

JANUARY 9, 2023

Discord is a voice and chat platform launched in May 2015, and it now has over 150 million monthly users. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Twitter Alternatives for Audio Content.

Gen Z 130

Gen Z Marketers Marketing Millennials 130

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2015, 14.8 trillion views. trillion views.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hootsuite

APRIL 7, 2022

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. In 2021, only 9% of marketers were using TikTok to promote their business. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Businesses Grow

APRIL 17, 2023

Discord was introduced in 2015 as a chat application people could use to communicate with one another while playing online games. The popularity of this secretive Discord channel is an example of a marketing challenge I discussed with Sara Wilson on a recent podcast episode called Why Gen Z is Hiding out in Digital Campfires.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Hubspot Marketing

OCTOBER 11, 2023

2015 - Discord launches as an instant messaging and voice chat platform for gamers. 2015 - Discord launches as an instant messaging and voice chat platform for gamers. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Many of the most popular videos are still quoted today. 2014 - Musical.ly

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Sustainability is here to stay.

Retail 139

Retail Gen Z Fashion Millennials 139

Hubspot Marketing

MARCH 8, 2021

Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service. Meanwhile, if your audience is primarily Gen Z , you might want to embrace Instagram's tools.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

SEPTEMBER 21, 2020

VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now. Offline connection: The insight behind this campaign—that we need more stories centered on Black joy—isn’t just a hunch, it’s backed by data.

Gen Z 143

Gen Z CMO Education Branding 143

Hubspot Marketing

AUGUST 20, 2019

While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. 50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand's social media.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Martech

FEBRUARY 22, 2023

are under 30, accounting for the Gen Z audience and younger millennials. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials. TikTok isn’t just for young people A common misconception among B2B marketers is that TikTok is just for young people. are 50 and up.

Millennials 122

Millennials Gen Z User-Generated Marketers 122

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Whether it’s your type on paper or not, Love Island is indisputably huge.

Gen Z 134

Gen Z Fashion Influencer Marketing Millennials 134

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Here's a great example of a 2015 ad where Newcastle pooled its money with 37 other brands to buy a Super Bowl ad slot that mentions all the companies at some point.

Gen Z 145

Gen Z Advertisers Advertising Energy 145

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join.

Gen Z 110

Gen Z Branding PR Marketers 110

Buffer Marketing

SEPTEMBER 6, 2023

According to The New York Times , it’s Gen Z’s search engine of choice. It was released back in 2015, but its TikTok virality saw it surge in popularity in 2023. Use TikTok’s search function You may have heard about TikTok SEO or that TikTok is the new Google. It's not hard to see why.

Gen Z 130

Gen Z Energy Transform Law 130

Hootsuite

JUNE 21, 2023

Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Thirteen years later, FINRA has quite a lot to say about social media. That’s not surprising.

Gen Z 120

Gen Z Communications Education Millennials 120

Bannerflow

SEPTEMBER 7, 2021

Gen Z are the car drivers and buyers of the future. In a bid to shake up their image and appeal to a younger demographic, Chevrolet launched their #BestDayEver campaign in 2015. Not only do they have to keep pace with emerging trends, they have to keep pace with an emerging audience. BestDayEver.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Neil Patel

MARCH 15, 2021

Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds. The rapid shift to a digital world means millennials’ lives have followed a different path to those generations before and after them.

Millennials 122

Millennials Advertising Advertisers Transform 122

Content Marketing Institute

NOVEMBER 5, 2018

HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. In 2015, it released the survey results (e.g., Teach and empower. Eighty-seven percent of surveyed U.S. consumers in 2017 said they’d purchase a product because the company supported a cause they cared about, according to a Cone survey.

Gen Z 107

Gen Z CMO Marketing Strategy Content Marketing 107

Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions).

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Spiralytics

JULY 31, 2024

followers) Since winning Miss Universe in 2015, Pia Wurtzbach has become an actress, author, entrepreneur, fashionista, UNAIDS ambassador, and endorser for brands like Jollibee and Creamsilk. Her content, with some reaching up to 88 million views, has become a favorite among Gen Z Filipinos. followers) TikTok: @piawurtzbach (1.9M

Food 52

Food Gen Z Entertainment Fashion 52

Buffer Marketing

SEPTEMBER 6, 2023

According to The New York Times , it’s Gen Z’s search engine of choice. It was released back in 2015, but its TikTok virality saw it surge in popularity in 2023. Use TikTok’s search function You may have heard about TikTok SEO or that TikTok is the new Google. It's not hard to see why.

Gen Z 52

Gen Z Energy Transform Law 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience. Definitely don’t do that. Build brand loyalty.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. To further connect with their Generation Z audience, the retailer also created a digital clothing line for Bitmoji, giving consumers the chance to personalize their Bitmoji with AE clothes.

Gen Z 143

Gen Z User-Generated Millennials Shoppers 143

Hootsuite

DECEMBER 15, 2021

Gentleman – Dance Hits 2015. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. For example, just try and watch this family dance blooper without your heart exploding. graceegang.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Hubspot Marketing

AUGUST 18, 2022

The release of "Star Wars: Episode VII The Force Awakens" in 2015 was no exception. Meanwhile, Purple , the company and HubSpot customer known for the popular Purple Mattress , often launches unique advertising campaigns which have caught the eye of millennial and Gen-Z demographics. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Econsultancy

DECEMBER 13, 2021

As has been the case since the latter half of 2015, roadside locations accumulated the largest amount of revenue across all digital OOH environments in the second quarter, at above £80 million. percentage points since 2015, according to Scopen’s Agency Scope UK 2021/22 report published in partnership with WARC.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

MAY 10, 2022

Whirlpool is a 110-year-old home appliance brand capturing the hearts of Gen Z online. Whirlpool earned the #2 spot in the Ad Age-Harris Poll Gen Z brand tracker , which ranked brands making the most progress among ages 18-24 during Q1 of 2022. Spotify Wrapped illustrates the customer loyalty brand marketers strive for.

Gen Z 137

Gen Z Branding Law Transform 137

Buffer Marketing

DECEMBER 20, 2023

Did Gen-Z kill the concert? Vision Pro marked the company's first entrance into a new product category since the 2015 Apple Watch, and the demo left audiences with more questions than answers.  Some fans loved the finale, some hated it, but all agreed that the acting throughout the show was pretty spectacular.

Gen Z 130

Gen Z 2023 Trends User-Generated Social Media Marketing 130