Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2015, 14.8 trillion views. trillion views.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Hubspot Marketing

JANUARY 9, 2023

Discord is a voice and chat platform launched in May 2015, and it now has over 150 million monthly users. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Twitter Alternatives for Audio Content.

Gen Z 132

Gen Z Marketing Marketers Millennials 132

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Success starts with transparency.

Retail 125

Retail Gen Z Fashion Millennials 125

Hubspot Marketing

OCTOBER 11, 2023

2015 - Discord launches as an instant messaging and voice chat platform for gamers. 2015 - Discord launches as an instant messaging and voice chat platform for gamers. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Many of the most popular videos are still quoted today. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Martech

FEBRUARY 22, 2023

are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. About 60% of TikTok users in the U.S. are 50 and up.

Millennials 117

Millennials Gen Z User-Generated Marketing 117

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% of Generation X, and 48.2% While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Social Media Marketing Statistics/Data 2019. billion users worldwide.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hubspot Marketing

MARCH 8, 2021

Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Whether it’s your type on paper or not, Love Island is indisputably huge.

Gen Z 133

Gen Z Fashion Influencer Marketing Millennials 133

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Here's a great example of a 2015 ad where Newcastle pooled its money with 37 other brands to buy a Super Bowl ad slot that mentions all the companies at some point.

Gen Z 144

Gen Z Advertisers Advertising Energy 144

Hootsuite

JUNE 21, 2023

Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Thirteen years later, FINRA has quite a lot to say about social media. That’s not surprising.

Gen Z 119

Gen Z Communications Education Millennials 119

Bannerflow

SEPTEMBER 7, 2021

Gen Z are the car drivers and buyers of the future. The way they consume and interact with media is radically different to that of Boomers and even older Millennials. In a bid to shake up their image and appeal to a younger demographic, Chevrolet launched their #BestDayEver campaign in 2015. BestDayEver.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. To further connect with their Generation Z audience, the retailer also created a digital clothing line for Bitmoji, giving consumers the chance to personalize their Bitmoji with AE clothes.

Gen Z 143

Gen Z User-Generated Millennials Shoppers 143

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience. Definitely don’t do that.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

DECEMBER 15, 2021

Gentleman – Dance Hits 2015. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. For example, just try and watch this family dance blooper without your heart exploding. graceegang.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Hubspot Marketing

AUGUST 18, 2022

The release of "Star Wars: Episode VII The Force Awakens" in 2015 was no exception. Meanwhile, Purple , the company and HubSpot customer known for the popular Purple Mattress , often launches unique advertising campaigns which have caught the eye of millennial and Gen-Z demographics. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Econsultancy

DECEMBER 13, 2021

As has been the case since the latter half of 2015, roadside locations accumulated the largest amount of revenue across all digital OOH environments in the second quarter, at above £80 million. percentage points since 2015, according to Scopen’s Agency Scope UK 2021/22 report published in partnership with WARC.

Advertisers 52

Advertisers Advertising Retail Shoppers 52