Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. Find naturals.

Fashion 111

Fashion Food Millennials Entertainment 111

Hubspot Marketing

APRIL 9, 2024

Influencer Marketing "30% of brands already work with influencers/creators, and 42% plan to begin this year." ( HubSpot Instagram Marketing Report ) Influencer content is predicted to have a high ROI in 2024 , so it makes sense that more brands plan to work closely with creators.

Advertisers 110

Advertisers Advertising PR Millennials 110

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Individual creators, many of whom are also influencers, drive about 92% of the total views on sponsored videos on YouTube.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Contently B2C

AUGUST 8, 2016

But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. Influencer marketing. Let’s look at three of the most popular tactics.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. Try influencer marketing. Influencer marketing is here to stay. Why/why not?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Duct Tape Marketing

APRIL 2, 2025

AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. Omni-channel marketing is essential. John Jantsch (01:05.699) Yeah, yeah, yeah.

Marketers 75

Marketers Marketing Branding Communications 75

Marketing Insider Group

JULY 1, 2020

They even have an innovative portal for marketing the company’s best asset, its employees. Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. In the B2C sector, content marketing is just as important. image source. Better informed metrics.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145