Hubspot Marketing

AUGUST 12, 2024

When I asked him how SEOs were figuring out how to optimize for Google’s AI Overviews , he reminded me that “there was a time” — October 2015 — “that Google really pushed forward a new format called AMP.” Sellers is HubSpot’s Manager of EN Blog Strategy, and she tells me how important it is to consider follow-up searches.

SEO 126

SEO User-Generated Fashion Product 126

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

New Technology 62

New Technology Education Promotion Management 62

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. This one might be the most viral infographic of 2015. This checklist infographic from JUSTWORKS has all the information managers need to create a warm welcome for their new hires. Kind of like domes.

Content Marketing 144

Content Marketing Energy Education Marketers 144

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Their social media manager shares daily outfit pictures, snaps from around New York, and behind-the-scenes shots of the design process at the Kate Spade studio.

Fashion 145

Fashion Branding Food B2C 145

Martech

APRIL 15, 2024

Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. It was taken private in 2015 for about $5.3

CRM 100

CRM Management Customer Marketing Strategy 100

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. Google Business Profiles sets waiting period for new owners and managers. Google Doesn’t Know When Super Bowl 2015 Starts (Yet!).

Search Marketers 106

Search Marketers Health Law Marketers 106

Search Engine Land

FEBRUARY 24, 2023

Google Testing A Red “Slow” Label In The Search Results For Slower Sites 2015: The slow label would indicate if a particular webpage was slow and warn the user before clicking over to the site that it may load slowly.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketers 119

Hubspot Marketing

AUGUST 22, 2019

Register with Google My Business to manage how your business information appears on Google SERPs. Create and manage profiles on other important directories like Apple Maps , Facebook , Factual , Foursquare , Superpages , and Yelp. Release date : April 22, 2015. Release date : October 26, 2015. Google Mobilegeddon. ??

SEO 145

SEO Health eCommerce Management 145

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. GetListed Tool Relaunches As Moz Local 2014: Agencies and business owners could use the tool to research where their listings appeared online, manage claiming and verification and listings submission.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Adobe Experience Cloud Blog

AUGUST 14, 2017

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. ” Lisa Marcyes , Senior Social Media Marketing Manager. Facebook Watch & Content.

Thought Leadership 134

Thought Leadership Social Media Marketing Entertainment Marketers 134

Hubspot Marketing

MARCH 21, 2018

Unlike other email accounts, you can use your Gmail address to log into and manage your YouTube account, as well as collaborate on shared documents and spreadsheets right from a cloud-based Google Drive. Like most other email clients today, Gmail also has an intuitive calendar where you can set meetings and reminders.

Communications 145

Communications Management Product Customer 145

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Adobe Experience Cloud Blog

OCTOBER 2, 2017

That is precisely why marketers need to spend far less time managing and analyzing their data—not more. Any marketer foolhardy enough to try will soon find themselves totally overwhelmed, and spending all their time attempting in vain to managing data they can’t possibly process. It’s also mind-numbingly boring.

Transform 134

Transform Thought Leadership CRM Marketing Automation Platform 134

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 3: Automate marketing with a social media management tool. What’s the toughest part about managing social media for business ? Be sure you trust your social media manager with your life — or at least your profitability — before using this strategy.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Martech

APRIL 24, 2023

The action means users can’t access their Twitter account through Microsoft’s Digital Marketing Center’s social media management tool. Users will still be able to manage and create content for Facebook, Instagram and LinkedIn. Musk co-founded OpenAI in 2015 but sold off his stake several years later. When it happened.

Advertising 108

Advertising Advertisers Digital Marketing Management 108

Many Chat

SEPTEMBER 17, 2022

ISO 27001 is an all-inclusive security management standard that outlines best practices and controls. Their standards cover quality management, environmental factors, health and safety issues, and IT security. ManyChat is the #1 Chat Marketing platform founded in 2015. What is ISO 27001? How does this impact ManyChat?

Law 105

Law Information Technology Marketing Automation Platform Health 105

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. If your business is eligible and has an Instagram Shop set up, Instagram Checkout can be set up manually within the Instagram Commerce Manager. How to plan a successful product launch with Instagram Drops.

Gen Z 139

Gen Z Product Retail Millennials 139

Martech

APRIL 1, 2022

On Tuesday, Nielsen announced it was selling itself to a consortium led by Elliott Management Corp.’s s private-equity arm and Brookfield Asset Management Inc. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% last year, according to a Pew survey. What happened.

Product 110

Product Price Advertisers Advertising 110

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. Content planning software is a tool that helps you organize, schedule, track progress and post-dues, and manage your content creation process with teammates in one place. Its straightforward setup made it easy to manage workflows and hit deadlines. Encourages collaboration.

Price 71

Price User-Generated Analytics Management 71

Marketing Insider Group

MARCH 9, 2023

This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. This practice is just wrong.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Search Engine Land

OCTOBER 13, 2022

This is similar to Google dropped the named Webmaster Tools for Search Console in 2015. SEOs, webmasters (we should not use that word), site owners, publishers, and anyone who owns or manages a website should review the new Google Search Essentials. Changing the name and updating this resource is a big deal for many SEOs.

SEO 126

SEO Management 126

Adobe Experience Cloud Blog

MAY 10, 2018

According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. It is arguably the basis upon which modern brand management was founded. That’s a significant difference.

Branding 134

Branding Transform Thought Leadership Energy 134

Sprout Social

APRIL 3, 2020

Your plan should include: A consistent practice for setting up and maintaining your brand’s social accounts as well as any third-party tools you use (like a social media management tool or even plugins). Lack of 2FA is what led to the 2015 hacking of the US military’s Central Command Twitter account. Take advantage of SSO.

Customer 139

Customer Management Place Education 139

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Even in 2015, Episerver was locating itself in the digital experience platform category.

Transform 106

Transform Marketers Marketing CMO 106

Search Engine Land

FEBRUARY 18, 2023

This was actually the culmination of a test that began in 2010 and ramped up significantly in 2015 , mostly outside of the U.S. Vast majority of Amazon advertisers plan to spend more on ads again this year 2020: Specialized Amazon marketers and paid search marketers were most likely to be managing campaigns on the platform, our survey found.

Search Marketers 88

Search Marketers Finance Marketers Marketing 88

Buffer Marketing

MARCH 1, 2024

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories.

Logistics 21

Logistics Energy Food Communications 21

Neil Patel

NOVEMBER 9, 2020

Hike Labs was founded in 2014, and by 2015, Pinterest had swooped in and acquired the San Francisco-based mobile publishing startup. These acquisitions, which focus more on scope than scale, accounted for 90% of tech deals in 2019 , which is a 40% increase from 2015. Your exit strategy timeline is A LOT shorter.

Non-Profit 144

Non-Profit Price Finance Analytics 144

Martech

DECEMBER 5, 2022

From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit. Today he is founder and CMO of Alchemy Worx, an audience management agency specializing in email marketing, SMS marketing, and paid social.

Email Marketing 119

Email Marketing CMO Marketers Marketing 119

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. Google News – AdWords API The Google AdWords API had a good run.

Search Marketers 84

Search Marketers Marketers Marketing SEO 84

Search Engine Land

FEBRUARY 1, 2023

Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January 2015: StatCounter said, conclusively, that the Firefox deal was responsible for Yahoo’s recent movement. How To Manage Visual Hierarchy For Conversion by Sandra Niehaus 2010: Why Coming In Second Can Be A Good Thing by Bas van den Beld 2010: What Is A Link Worth?

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Duct Tape Marketing

JUNE 24, 2020

FreeeUp started with $5,000 in 2015 and reached 12 million in annual revenue in 2019. Are there things you really need to do to find the right people to manage it in a way that still feels like a business? FreeeUp started with $5,000 in 2015 and reached 12 million in annual revenue in 2019. No office and no US employees.

Advertisers 100

Advertisers Advertising Place Management 100

Search Engine Land

MARCH 24, 2023

AdWords now applies recommended bids to new DSA categories automatically 2016: The feature was designed to help managers set up a lot of dynamic search ad categories quickly. Google Clarifies “Mobile Friendly Update” Will Roll Out Over A Week, Be Yes/No Response & More 2015: There were no degrees of mobile-friendliness in this algorithm.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. Google Testing Removing Line Separator Between Search Ads & Organic Search Results 2015: Google was testing removing the divider between the ads and free listings in the search results.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Marketing Insider Group

APRIL 20, 2020

In the Business Insider article, “Google considers this to be the most critical trait of successful teams,” Lebowitz shared the results of Google’s 2015 study, ‘Project Aristotle,’ which looked at the implications of psychological safety, as well as other factors such as individual skill level, on success. This needs to start with management.

Transform 131

Transform CMO Promotion Management 131

Search Engine Land

MARCH 9, 2023

Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results 2015: Despite many sites already supporting HTTPS, 80% of those URLs did not show in the Google search results because the webmaster was communicating to Google to display the HTTP version. Users could follow news publications/blogs or industries.

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Martech

MARCH 10, 2022

This is a huge increase from 27% in 2015, the first year the survey was conducted. The level of transformation occurring in the industry is a promising sign for the future of our industry,” said Ryan Kangisser , managing partner, strategy at MediaSense. More than 55% said a skills shortage is holding them back.

Transform 103

Transform eCommerce Digital Marketing Management 103

Duct Tape Marketing

JULY 6, 2022

Len innovated, managed, and grew brands for major consumer packaged goods marketers, including Campbell Soup Company, Coca-Cola, and Nabisco. Since 2015, Len has served as a reserve deputy sheriff with the Douglas County Sheriff’s Office in Colorado. Len Herstein has over 30 years of experience in business and brand marketing.

Management 90

Management Branding Marketers Marketing 90