Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Consider these stats: One in three millennials say they bought a product after watching a how-to video about it. Possible tools: This colorlib post details a solid collection of WordPress learning management system opportunities.

Fashion 111

Fashion Millennials Education Video Marketing 111

Hootsuite

DECEMBER 17, 2019

What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks. million YouTube ads (including 550 billion views) uploaded between 2015 and 2019. Men speak 2x as much as women in YouTube ads, and receive 56% of overall screen time.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

MARCH 8, 2021

To leverage this feature, you merely need to go to your Facebook Commerce Manager settings , link your Facebook and Instagram Business pages to each other, and enable your Shop on your Instagram Business profile so your visitors will see a View Shop button. Takeaways for Marketers.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Bannerflow

SEPTEMBER 7, 2021

The way they consume and interact with media is radically different to that of Boomers and even older Millennials. As Technical Manager at Amedia Kreativ, Hanne-Mari Rustad Odden, says: “It’s fun to daydream and personalise a new car for yourself. Gen Z are the car drivers and buyers of the future. That was the idea with the campaign.

Advertisers 98

Advertisers Advertising Gen Z Millennials 98

Hubspot Marketing

JANUARY 27, 2020

The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). chance that a marketing manager's role will be taken over by artificial intelligence. It's estimated that this year, customers will be able to manage 85% of their enterprise relationships without working with humans. VisionGain ).

Millennials 138

Millennials Shipping Entertainment eCommerce 138

Hootsuite

DECEMBER 15, 2021

Gentleman – Dance Hits 2015. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. The post 14 of the Most Important TikTok Trends to Watch in 2022 appeared first on Social Media Marketing & Management Dashboard. graceegang.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Content Marketing Institute

OCTOBER 3, 2018

Use a digital asset management (DAM) system to track your content licenses. Calvin Klein’s ongoing #MyCalvins campaign generates a seemingly endless supply of attractive millennials looking to become Insta-stars. There’s no substitute for directly obtaining a license and using a system to manage compliance.

Law 109

Law Branding User-Generated Millennials 109

Duct Tape Marketing

FEBRUARY 22, 2016

46% of B2B researchers are millennials. At my agency, we have seen first-hand how the C-suite is assigning millennial staff to search the Internet for potential vendors in order to develop short lists for in-person meetings. . 71% of B2B researchers start their research with a generic search engine search.

SEO 47

SEO Millennials Inbound Marketing Outbound Marketing 47

Hubspot Marketing

MAY 1, 2017

It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. In 2015, Adam Pasick penned a story for Quartz explaining the “magic” behind Spotify’s “Discover Weekly”: A curated playlist of tracks that it thinks a given user will like. Source: ShareaCoke.com.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Duct Tape Marketing

FEBRUARY 9, 2017

Facebook launched the Facebook Live service in August 2015 for verified public persons through the iOS Mentions app. Melanie Cohn, Social Media Manager at Dunkin’ Donuts said about Facebook Live: During our first Facebook Live session, we garnered great engagement and thousands of views, comments and likes in just a matter of minutes.

Millennials 62

Millennials Advertising Advertisers Price 62

Marketing Insider Group

JANUARY 7, 2015

Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. We asked our favorite marketing thought-leaders to tell us what they see in store for 2015.

Transform 91

Transform User-Generated Millennials Marketing 91

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. Will Instagram Drops work for my brand?

Gen Z 128

Gen Z Product Retail Millennials 128

Hootsuite

JUNE 21, 2023

Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. This includes accounts managed by individual representatives and brokers. Instead, use a social media management tool like Hootsuite to manage access and permissions within your accounts. That’s not surprising.

Gen Z 100

Gen Z Communications Education Millennials 100

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( Many businesses hire external social media consulting agencies to manage their voice and reputation online. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

NOVEMBER 4, 2019

That number from Pew Research is way down from 71% in 2015. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. Manage your Facebook presence alongside your other social media channels using Hootsuite. 51% of American teens use Facebook. Among 12- to 17-year-olds, eMarketer says just 40.5%now

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Hubspot Marketing

MAY 3, 2018

Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert. This requires choosing a content management system (CMS) and a website domain hosting service. Sign Up With a Content Management System.

eBook 145

eBook SEO User-Generated Millennials 145

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler.

Fashion 106

Fashion Food Millennials Entertainment 106

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Jo Booth is the Owner and Managing Director of Social Media Makes Sense , the only UK agency specialising solely in TV and film. First of all, Love Island viewers are almost exclusively Millennials and Gen Z.

Gen Z 118

Gen Z Fashion Influencer Marketing Millennials 118

Sprout Social

NOVEMBER 28, 2016

Using a social media management tool like Sprout Social can make this process easy and efficient. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Go-to app for millennials. Snapchat: Very popular with teens and millennials.

eCommerce 92

eCommerce Shoppers Millennials User-Generated 92

Econsultancy

DECEMBER 13, 2021

Other external factors like Brexit, staff shortages in the supply chain and growing Covid infections could also have an impact on the final numbers come the end of the year, although the report determined these factors to be ‘manageable’ Q2 2021: UK OOH advertising ad revenues soar 277% year-on-year in Q2 2021. A further 37.5%

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Sprout Social

OCTOBER 17, 2016

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. 80% of millennial Pinners say they use Pinterest to help them find things they want to buy. 30% of millennials in the U.S. Another good use of Google+ is for community management.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Rock Content

OCTOBER 21, 2015

For content managers, the report served as a reminder that new media strategies can be instructive both in terms of content creation and delivery. ” In this post, we’ll briefly examine the lessons content managers can learn from three new media organizations—Business Insider, Vice and Vox.

Millennials 92

Millennials Fashion Food Entertainment 92