Content Marketing Institute

OCTOBER 3, 2018

Use a digital asset management (DAM) system to track your content licenses. Calvin Klein’s ongoing #MyCalvins campaign generates a seemingly endless supply of attractive millennials looking to become Insta-stars. There’s no substitute for directly obtaining a license and using a system to manage compliance.

Law 109

Law Branding User-Generated Millennials 109

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation.

Personalized Marketing 137

Personalized Marketing COS Branding Price 137

Duct Tape Marketing

FEBRUARY 9, 2017

Facebook launched the Facebook Live service in August 2015 for verified public persons through the iOS Mentions app. Melanie Cohn, Social Media Manager at Dunkin’ Donuts said about Facebook Live: During our first Facebook Live session, we garnered great engagement and thousands of views, comments and likes in just a matter of minutes.

Millennials 63

Millennials Advertising Advertisers Price 63

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Will Instagram Drops work for my brand? Understand your audience.

Gen Z 132

Gen Z Product Retail Millennials 132

Hootsuite

NOVEMBER 4, 2019

That number from Pew Research is way down from 71% in 2015. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. Scheduling Facebook posts in advance can help you maintain a consistent sharing schedule with a good balance between promotional posts and relationship-building content.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Jo Booth is the Owner and Managing Director of Social Media Makes Sense , the only UK agency specialising solely in TV and film. First of all, Love Island viewers are almost exclusively Millennials and Gen Z.

Gen Z 122

Gen Z Fashion Influencer Marketing Millennials 122

Hubspot Marketing

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. This requires choosing a content management system (CMS) and a website domain hosting service.

eBook 145

eBook SEO User-Generated Millennials 145

Sprout Social

NOVEMBER 28, 2016

Switching from promotional to conversational to support can be tricky to maintain, especially during busier times. Using a social media management tool like Sprout Social can make this process easy and efficient. Built-in tools for event promotions. Excellent promoter of products with visual appeal. Targeted demographic.

eCommerce 93

eCommerce Shoppers Millennials User-Generated 93

Econsultancy

DECEMBER 13, 2021

Other external factors like Brexit, staff shortages in the supply chain and growing Covid infections could also have an impact on the final numbers come the end of the year, although the report determined these factors to be ‘manageable’ Q2 2021: UK OOH advertising ad revenues soar 277% year-on-year in Q2 2021. A further 37.5%

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Sprout Social

OCTOBER 17, 2016

You can also share content that promotes your business, but do it sparingly. Twitter Ads let you promote your Tweets so they’re seen by more people than you can reach organically. If you have a recent Tweet that picked up some traction, put it in front of even more people with a promoted Tweet campaign. Quick Stats 1.65

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144