2015 Management New Markets 
Content Marketing Institute
JANUARY 3, 2018
One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Let journalists be journalists. Click To Tweet.
Sprout Social
FEBRUARY 16, 2023
Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. How could an integrated social media management tool support your customer care efforts?
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Adobe Experience Cloud Blog
MAY 10, 2018
According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. To be fair, the importance of differentiation is not a new idea. That’s a significant difference.
Adobe Experience Cloud Blog
MARCH 23, 2018
Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat. Grow Your Market.
Neil Patel
OCTOBER 25, 2020
Like Column Five Media, my agency, Neil Patel Digital , has also worked with global brands such as Google, eBay, Intuit, Facebook, and dozens of others: Here’s how I define a marketing agency: “A marketing agency is a business that researches, strategizes, brands, and promotes a company’s products or services.
Sprout Social
AUGUST 26, 2020
When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.
Hootsuite
SEPTEMBER 30, 2019
WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts. Mobike’s code manages to deliver its brand proposition and a way to connect in a clever animated GIF. Nike 10k Womens Race 2015 Campaign from John Koay on Vimeo.
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