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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

But digital technology is evolving at a rapid pace, and taking everything else with it. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. So how do you create a scalable digital marketing strategy? Actually mining the data/big data you have is critical for forecasting.

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Transcript of The Power of Little Ideas

Duct Tape Marketing

Hello and welcome to another episode of The Duct Tape Marketing Podcast. He is on the faculty at the MIT Sloan School of Management and also the coauthor of a book we’re going to talk about today, The Power of Little Ideas: A Low Risk, High Reward Approach to Innovation, so Dave, thanks for joining me. .”

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How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The content marketing director desperately pleaded his case. New workflow rules required posts go through extra regression testing through IT, taking publishing from days to weeks.

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

This growth is being driven by Africa’s young population who have a vociferous appetite for adopting new technology, new payment infrastructure being built at an astonishing pace as well as disruptive innovations such as bitcoin making inroads. Telecommunications and E-payments.

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