2015 Management New Markets Thought Leadership 
SocialPilot
FEBRUARY 9, 2024
Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Her writing is relatable, engaging, and all about content marketing. Why should you follow her?
Adobe Experience Cloud Blog
MARCH 23, 2018
Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat. Grow Your Market.
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Adobe Experience Cloud Blog
MAY 18, 2016
Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. Companies currently store massive amounts of data in publisher platforms and data management platforms (DMPs), never mind the personal customer and profile data already stored in their marketing automation database.
Adobe Experience Cloud Blog
OCTOBER 20, 2017
An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. So how do you create a scalable digital marketing strategy? We talked to six leading digital marketing experts to get their unique insights on strategy teams, tips, tools, metrics, and more. Chris Weaver. Oli Gardner.
Marketing Insider Group
MAY 31, 2012
Content strategy is a core component of inbound marketing success and an effective content strategy and inbound marketing approach starts by putting the buyer (content) needs at the center of everything we do. Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015.
Adobe Experience Cloud Blog
MARCH 17, 2017
Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Dory Viscogliosi , Senior Marketing Operations Manager at Datto. For bonus points, I’m not caught by surprise when my CEO mentions a new marketing technology.—
Adobe Experience Cloud Blog
MAY 10, 2018
According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. To be fair, the importance of differentiation is not a new idea. That’s a significant difference.
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