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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Think of each of these segments as a Transformer.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

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Content Automation: How is it changing content marketing

Scoop.it!

The transition towards content automation was not easy as the technology required to achieve such innovative features came into existence in 2015 through the introduction of Open AI by Elon Musk. GPT-3 or third generation Generative Pre-trained Transformer is a neural network model trained to generate written content.

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The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Yes, we marketers wear many hats.

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Break Free: 5 Tips To Differentiate Your Brand

Adobe Experience Cloud Blog

According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. To be fair, the importance of differentiation is not a new idea. That’s a significant difference.

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What is omnichannel marketing? Examples, strategies & best practices

Use Insider

Example 1: Fashion brand increasing CLTV by 25% NA-KD is a fashion brand founded in 2015 that now boasts a presence in over 50 markets. Once their data was unified, they were ready to transform their omnichannel marketing approach. Customer lifetime value (CLTV). Last browsed and abandoned products.

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How to Use WeChat for Business: A Guide for Marketers

Hootsuite

WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts. And brands have transformed the duo-tone pixelated codes into animated works of art. Nike 10k Womens Race 2015 Campaign from John Koay on Vimeo.

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